There are separate awards for Advertisers and Publishers, both Judged independently.
As an Advertiser, judges will be looking for evidence of how well they have integrated their Affiliate Marketing activity into their Digital Marketing strategy. In addition, the judges will want to see evidence of transparency, relationship management, communication strategy, innovative thinking and aligning Publisher expectations with internal brand goals.
For Publisher awards, the judges will be looking for evidence of success in engaging Advertiser relationships, aligning revenue opportunity with Advertiser goals alongside Transparency, value-add, innovation, collaboration and general vertical performance.
Our Publisher Choice award this year has been voted for by the community at affiliates4u.com by affiliates who deal with all facets of an affiliate network on a day to day basis.
Chosen by affiliates this award cannot be entered. The top eight networks will be shortlisted with an overall winner announced on the 7th May 2013.
“The Performance Marketing Awards provide the perfect opportunity for everyone who makes the industry as strong as it is, a time to reflect and celebrate the amazing work and innovation that we've all done! We're great as companies but even stronger together and the Performance Marketing Awards highlight that.”Aaron Weissman, Marketing Director — Skimlinks