Judges are on the lookout for a campaign that has successfully targeted a defined set of consumers, influenced the customer journey and generated measurable and profitable sales for a brand.
Examples could include a well-executed re-targeting or remarketing campaign, smart use of data to initiate sales or a well-thought out social media campaign. A performance-based element must be present within the entry.
“The Performance Marketing Awards provide the perfect opportunity for everyone who makes the industry as strong as it is, a time to reflect and celebrate the amazing work and innovation that we've all done! We're great as companies but even stronger together and the Performance Marketing Awards highlight that.”Aaron Weissman, Marketing Director — Skimlinks