Performance Marketing and its increasing integration within the wider Digital Marketing mix was more evident in 2012 than ever before. Careful and smart implementation is therefore essential. Judges will be looking for competent integration of Performance Marketing by a Publisher, Network, Agency or Advertiser, enabling them to successfully manage expectations whilst adding incremental or innovative sales value.
“The Performance Marketing Awards provide the perfect opportunity for everyone who makes the industry as strong as it is, a time to reflect and celebrate the amazing work and innovation that we've all done! We're great as companies but even stronger together and the Performance Marketing Awards highlight that.”Aaron Weissman, Marketing Director — Skimlinks