Often the buzzword for 2012, those involved in Performance Marketing have been proving its incremental value to brands, agencies and wider channels over the course of the year. Judges will be looking for successful examples of Performance Marketing campaigns that have succeeded in achieving ‘incremental’ status.
Whether new customers, new revenue streams, or other identifiers that created pre-defined incremental objectives, judges will be looking for successful campaigns that have achieved incremental goals and driven additional ROI.
“The Performance Marketing Awards provide the perfect opportunity for everyone who makes the industry as strong as it is, a time to reflect and celebrate the amazing work and innovation that we've all done! We're great as companies but even stronger together and the Performance Marketing Awards highlight that.”Aaron Weissman, Marketing Director — Skimlinks