Judges will be looking for a performance marketing campaign that was agency-led and devised, created and delivered either completely internally or through a collaboration of parties.
Smart collaboration, joined-up thinking, brand exposure, metrics and data will likely have been utilised to spearhead a successful performance marketing campaign for one of their clients.
Open to agencies with a performance marketing arm, judges will be looking for excelled success both as an agency operation and successful performance marketing campaign.
“This is a real chance to get recognition, not only in front of your peers but obviously in front of your clients or potential clients, and ultimately just having this as a benchmark and a way to celebrate just the quality things that actually go on within the UK performance industry for me is just a huge check box.”John Myers, Commercial Director EMEA, – Marin Software
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