Publishers provide an enviable platform for brands to reach millions of eyeballs quickly via multiple channels and devices – either through a traditional media buy, a pure performance based campaign or often a hybrid between the two.
Judges will be looking for a performance based or hybrid campaign, which has enabled a brand to communicate or engage with consumers via one or more internal sources (such as web & email) or external (such as Facebook, print, video & twitter) that has met client objectives and driven engagement.
Collaborative entries are welcome.
“This is a real chance to get recognition, not only in front of your peers but obviously in front of your clients or potential clients, and ultimately just having this as a benchmark and a way to celebrate just the quality things that actually go on within the UK performance industry for me is just a huge check box.”John Myers, Commercial Director EMEA, – Marin Software
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