Judges will be looking for a comprehensive mobile strategy that embraces the principles behind performance based marketing. Examples could be an application or mobile web proposition that embraces performance or an innovative campaign / consumer proposition by a publisher or advertiser that has enabled customer engagement and sales for the channel.
“This is a real chance to get recognition, not only in front of your peers but obviously in front of your clients or potential clients, and ultimately just having this as a benchmark and a way to celebrate just the quality things that actually go on within the UK performance industry for me is just a huge check box.”John Myers, Commercial Director EMEA, – Marin Software
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