Judges will be looking for a campaign that has achieved outstanding results in the SERPS through natural, free or organic listings.
Results will likely include increased visibility across targeted keyword lists, heightened performance of natural search traffic, surpassing revenue forecasts and ultimately achieving campaign KPIs.
“This is a real chance to get recognition, not only in front of your peers but obviously in front of your clients or potential clients, and ultimately just having this as a benchmark and a way to celebrate just the quality things that actually go on within the UK performance industry for me is just a huge check box.”John Myers, Commercial Director EMEA, – Marin Software
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