In this new award category, judges will be looking for the best use of a customer relationship management system that has resulted in successful interaction with their customer base.
Open to all demographics who use a CRM system to create optimised campaigns, an entry showcasing quality and unified data that created meaningful customer segments and insights, resulting in increased or smarter ROI, will be best placed to attain this inaugural award category win.
“This is a real chance to get recognition, not only in front of your peers but obviously in front of your clients or potential clients, and ultimately just having this as a benchmark and a way to celebrate just the quality things that actually go on within the UK performance industry for me is just a huge check box.”John Myers, Commercial Director EMEA, – Marin Software
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