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The 2015 Shortlist

We are delighted to unveil the 2015 Performance Marketing Awards Shortlist. Recognising the very best in performance marketing and celebrating innovation, creativity and success within the industry.

With over 300 applications from more companies than ever before, entries were judged by an expert panel of judges and the final shortlist highlights those networks, agencies, advertisers and publishers who have excelled throughout 2014.

Click on the tabs below to reveal the shortlist of potential winners for each category.

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Innovation Awards

Best New Publisher »

  • haveyouseen - shopping, socially
  • Social Superstore: Best New Publisher
  • Top10
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Advertiser Innovation »

  • Aviva Cross Sale Campaign Powered by OMG
  • CJ & Argos: Pioneering Performance Marketing
  • eBay Partner Network “uLink: Native App Linking”
  • F&F and Sociomantic
  • MADE Unboxed
  • NatWest, ZenithOptimedia and Student Beans
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Network Innovation »

  • Affiliate Window for Payment on Influence
  • affilinet- Solving the Long-Tail Problem
  • Tradedoubler ADAPT
  • Twist360 for Flexible Account Management
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Third-Party Performance Marketing Innovation »

  • Brainlabs - Real Time Bidding for Search
  • House of Fraser: Rewarding Multi-Device Journeys
  • Infectious Media & Waitrose: True Value of Display
  • Kenshoo Intent-Driven Audiences (IDA)
  • Linkdex Publisher Discovery & Digital House
  • Sociomantic and Holidays by British Airways
  • Student Beans iD
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Channel Awards

Best Use of Customer Insight »

  • British Airways and Sociomantic
  • CJ & Argos: Understanding True Customer Value
  • Found for Dr Martens
  • iProspect and Carat for British Airways
  • RAPP for Barclays, Personalised Lending Video
  • RAPP for Mothercare, World's Most Caring Retailer
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Best Social Acquisition Strategy »

  • Benefit Cosmetics UK: PORE O’Clock
  • Post Office Travel Truths
  • R.O.EYE's Social Acquisition Platform
  • TopCashback, Experian CreditExpert with Omnicom
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Best in Mobile Award »

  • CJ & Argos: Targeting Customers on the Move
  • Criteo and House of Fraser
  • iProspect and Vizeum for IKEA
  • Somo and Shop Direct: A Very Stylish Christmas
  • Top10
  • vouchercloud and Argos
  • Yieldify and Pretty Little Thing
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Best Email Marketing Campaign »

  • RAPP for Barclays, Personalised Lending Video
  • TopCashback for Clarks
  • Ve Interactive and DigitasLBi for Etihad
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Best Lead Generation Campaign »

  • Affiliate Window for Global University Systems
  • Omnicom Affiliates for Cisco
  • Starcom Mediavest and Teradata for Milbemax
  • Teradata for Barbour
  • TTH and Time Inc.
  • vouchercloud and Ocado
  • Yieldify and Oxfam
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Best Use of Performance Display »

  • agenda21: Geo-Targeting for Macmillan
  • Crave & Lamb for “Coral From Cheltenham To Rio”
  • O2 Precision Marketing
  • Quantcast and Agenda 21 with Jurys Inn
  • Rakuten Display for Great Little Trading Co.
  • Rocket Fuel & comparethemarket Unlock Programmatic
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Best Organic Search Campaign »

  • 8 Million Stories / Farfetch – Boutique Finder
  • agenda21 for Equifax
  • Click Consult for LloydsPharmacy Online Doctor
  • Domino's Blog - Voucher Sales Without the CPA
  • IndyBest by The Independent
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Best Paid Search Campaign »

  • blinkbox Movies Aligning Media and Business's KPIs
  • Carat for Pure Gym
  • House of Fraser & Adobe: The Brand Event Campaign
  • JVWEB & Microsoft Store
  • Kinase & Kenshoo: Screwfix Paid Search Campaign
  • Net Media Planet - Bathe in Bathstore Success
  • NetBooster UK for Accor
  • Stickyeyes for Everything£5.com
  • vouchercloud and NOW TV
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Best Brand Engagement Campaign »

  • Homebase and YouTube Superuser Collaboration
  • Infectious Media: John Lewis Christmas campaign
  • iProspect: #dawnofapes
  • Squawka & Continental Tyres: World Cup 2014
  • Very.co.uk & StyleHaul: Beauty Confidential
  • ZenithOptimedia and Student Beans for NatWest
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Agency Awards

Best Performance Marketing Agency »

  • 7thingsmedia
  • Arena Media
  • Biglight
  • Crave & Lamb
  • DigitasLBi
  • iProspect UK
  • Optimus Performance Marketing
  • R.O.EYE - Driving Result for Clients and Staff
  • UDG - United Digital Group
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Best Agency-led Performance Marketing Campaign »

  • arvato & Tradedoubler for Microsoft Store
  • Domino's Pizza Value Based Planning
  • Net Media Planet - Bathe in Bathstore Success
  • Omnicom Affiliates for Cisco
  • Omnicom Affiliates for HP
  • Optimus Performance Marketing for Kwik-Fit
  • United Digital Group for Disney Store Toy Tuesday
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Vertical Awards

The Finance Award »

  • Churchill Home: How Do You Like Your Coffee?
  • Manning Gottlieb OMD and TSB
  • Maxus for Barclaycard
  • OMG for Legal & General
  • Omnicom Affiliates & PHD for Experian CreditExpert
  • RAPP for Barclays, Personalised Lending Video
  • Rocket Fuel & comparethemarket Unlock Programmatic
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The Retail Award »

  • Carat for Holland and Barrett
  • CJ & Argos: SuperRetail for SuperShoppers
  • iProspect and Vizeum for IKEA
  • Net Media Planet - Watch It in Real-Time!
  • RAPP for Mothercare, World's Most Caring Retailer
  • Shop Direct & Affiliate Window
  • The Hut Group & Affiliate Window
  • Trusted Loyalty Partners with TopCashback for Argos
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The Travel & Leisure Award »

  • 7thingsmedia for James Villa Holidays
  • BA with PHG, Managed by Ogilvy
  • CJ and TUI: Publisher Focused Innovation
  • ebookers & Tradedoubler
  • Etihad Airways and DigitasLBi
  • Hilton/Forward 3D - Grandtravel
  • Thomas Cook Airlines and affilinet
  • United Digital Group for Virgin Atlantic
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The Technology & Telecoms Award »

  • BT & Affiliate Window
  • EE, Affiliate Window & MEC
  • JVWEB & Microsoft Store
  • O2 & Affiliate Window
  • Pursuit Marketing: K3 Business Solutions
  • uSwitch.com
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Industry Awards

Best New Entrant »

  • 7thingsmedia with Charlotte Tilbury
  • Acquire
  • Bright North
  • Morrisons Grocery & Tradedoubler
  • OMG for Satsuma Loans
  • Staysure and affilinet
  • Trusted Loyalty Partners
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Best Use of Performance Marketing as Part of a Multi-channel Campaign »

  • CJ & Argos: Get Set for Affiliates, Go Argos
  • Direct Line & Tradedoubler
  • Found for Hand Picked Hotels
  • Navigate Digital with Monica Vinader
  • Nectar eShops: 2014 Christmas Campaign
  • Ryder Cup 2014 Campaign - UK Web Media with Sky
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Best Managed Affiliate Programme »

  • BT & Affiliate Window
  • CJ and TUI: Growth Through Collaboration
  • HP & Tradedoubler
  • iProspect: adidas Affiliate Marketing
  • MADE.com
  • Manning Gottlieb OMD and Virgin Media
  • NOW TV & Affiliate Window
  • OMG for npower
  • United Digital Group for Virgin Atlantic
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Global Excellence in Performance Marketing »

  • Emirates, Mediacom & PHG - Hello World, Hello PMA
  • Etihad Airways/Vizury - Guest Remarketing Program
  • Expert Market / MVF
  • NetRefer
  • Omnicom Affiliates for HP
  • ShopStyle: Leading Digital Fashion Search Platform
  • The Hut Group & The zanox Group
  • vouchercloud and vodacom
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Hotshot Rising Star Award »

  • George Gray – Global Acquisition, Online Partnerships Manager at British Airways
  • Jenna Pain – Senior Digital Media Manager at NOW TV
  • Louisa Lawson – Senior Affiliate Marketing Manager at DigitasLBi
  • Rob Kabrovski – Senior Account Manager, Affiliate & CSE at iProspect
  • Siobhan Williamson – Account Manager at CJ Affiliate by Conversant
  • Stephen Huyton – Affiliate Assistant at MediaCom North
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Industry Choice of Partner »

  • ADVERTISER
  • ao.com
  • BT
  • First Utility
  • John Lewis
  • Park Resorts
  • Tassimo
  • The Body Shop
  • The Hut Group
  • Virgin Experience Days

  • NETWORK/TECH
  • AffiliateFuture
  • Affiliate Window
  • affilinet
  • CAKE
  • CJ Affiliate by Conversant
  • OMG
  • Performance Horizon Group
  • Rakuten Marketing
  • Tradedoubler
  • Webgains

  • PUBLISHER
  • Incentive Networks
  • Lux Fix
  • Monitise
  • Next Jump
  • Quidco
  • RetailMeNot
  • Savoo
  • Skimlinks
  • TopCashback.co.uk
  • uSwitch.com
  • Ve Interactive
  • Voucherbox.co.uk
  • vouchercloud
  • Weather2Travel.com
  • Yieldify
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Grand Prix Award »

  • Will be announced on the night. Will you be best of the best? The Grand Prix award will be selected by judges after healthy debate and deliberation. The Grand Prix winner will, in the judge's opinion, be the star entry that encompasses the very best of performance marketing over the year.
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Sponsors & Partners

Dates for your calendar

  • 06.02.15 Entries are closed
  • 03.03.15 Shortlist unveiled
  • 12.04.15 Voting is closed
  • 28.04.15 The Performance Marketing Awards Ceremony

Industry testimonial

“This is a real chance to get recognition, not only in front of your peers but obviously in front of your clients or potential clients, and ultimately just having this as a benchmark and a way to celebrate just the quality things that actually go on within the UK performance industry for me is just a huge check box.”

John Myers, Commercial Director EMEA, – Marin Software