The Advertiser Innovation award is open to brands that have developed something cutting edge within their performance marketing activity during the judging period.
This innovation could be campaign or technology-based, could utilise additional channels such as mobile, social or display, or simply approach something at a different angle.
The winning entry will have ultimately improved one or more of the following: revenue opportunity, competitive advantage, customer or publisher engagement, communication, relationships or visibility.
“This is a real chance to get recognition, not only in front of your peers but obviously in front of your clients or potential clients, and ultimately just having this as a benchmark and a way to celebrate just the quality things that actually go on within the UK performance industry for me is just a huge check box.”Jon Myers, Consultant
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