Judges will be rewarding a company that has truly innovated and excelled with their mobile strategy.
Entrants should demonstrate how they have embraced or assisted in the development of mobile marketing within the performance ecosystem.
This could be at a campaign level, with use of mobile to increase customer engagement, influence, purchase behaviour and drive ROI.
Equally it could be demonstrating how the company has engaged with innovative mobile or connected device platforms and technologies to push boundaries.
“This is a real chance to get recognition, not only in front of your peers but obviously in front of your clients or potential clients, and ultimately just having this as a benchmark and a way to celebrate just the quality things that actually go on within the UK performance industry for me is just a huge check box.”Jon Myers, Consultant
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