Judges will reward an innovative campaign that has stretched the boundaries of performance marketing into the offline world.
Entries should demonstrate effective use of technology or a traditional offline channel to connect brands with consumers.
The message could be delivered via app, print, TV or radio; even by proximity or location-based marketing. Creativity is welcomed.
Entrants should include clear evidence of ROI. However, judges will be rewarding on creativity, innovation and the holistic value driven for the brand in addition to revenue achieved.
“This is a real chance to get recognition, not only in front of your peers but obviously in front of your clients or potential clients, and ultimately just having this as a benchmark and a way to celebrate just the quality things that actually go on within the UK performance industry for me is just a huge check box.”Jon Myers, Consultant
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