Innovative, data-driven use of email to engage customers and influence purchase behaviour are what judges will be looking to reward in this new category.
Entrants should demonstrate how they have utilised technology - automation included - or devised internal rules or processes to maximise email engagement whilst delivering exceptional ROI.
“This is a real chance to get recognition, not only in front of your peers but obviously in front of your clients or potential clients, and ultimately just having this as a benchmark and a way to celebrate just the quality things that actually go on within the UK performance industry for me is just a huge check box.”Jon Myers, Consultant
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