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The Judging Process

Our panel of seasoned digital experts carefully review each submission against the below judging criteria. Scores are collated and discussed with groups of judges moderated by our content team at our Judging Day, which takes place in central London each year.

After much deliberation a winner and highly commended entry is chosen. Not all categories will attract a highly commended entrant, though some may be given multiple commendations based on merit.

The Grand Prix winner (the stand-out entry) is also decided after plenty of thought.



Non-Vertical Awards

Innovation / Channel / Industry Awards
  1. Clear Objectives
    Evidence of well-thought out objectives and overall strategy for the campaign, service or product.
  2. Innovation and Uniqueness
    Demonstration of innovation and uniqueness used within the specified activity or product.
  3. Feasibility
    Definition of the need, opportunity and commercial feasibility for the campaign, product or activity.
  4. Smart Execution
    How the strategy was executed. Was it well thought-out, executed and managed?
  5. Success and ROI
    Clear evidence of return from the campaign, product or activity. Was it a success?


Vertical Awards

The Finance Award, The Retail Award, The Travel & Leisure Award and The Technology & Telecoms Award.
  1. Clear Objectives
    Evidence of well thought-out objectives and overall strategy for the campaign, product or innovation within the vertical.
  2. Innovation and Uniqueness
    Demonstration of innovation and uniqueness used within the vertical.
  3. Relationship Management & Transparency
    Scoring on specific examples given to ensure transparency and effective publisher / advertiser communication strategy and overall relationship management.
  4. Smart Execution
    How the strategy was executed. Was it well thought-out, executed and managed?
  5. Success and ROI
    Clear evidence of the ROI from the product or activity. Was it a success?


Agency Awards

Best Agency
  1. Agency deliverables (out of 20)
    How have the performance aspects within the whole agency been aligned to enable smart delivery of client objectives?
  2. Innovation & uniqueness (out of 20)
    Demonstration of innovation, uniqueness and adoption of technology to improve client performance. Availability of service across multiple channels will also be looked at.
  3. Effective communication, transparency & relationship management (out of 20)
    How does the agency ensure that its communication strategy and transparency can aid a client’s success? How are relationships managed within the agency to ensure increased productivity across the advertiser and publisher base?
  4. Success in delivering ROI - From a client and agency perspective (out of 20)
    How successful is the agency in delivering ROI for its clients and in turn, success for the agency's performance marketing ROI.
  5. Advocacy of performance marketing (out of 20)
    How successful has the agency demonstrated how it has assisted with the development and growth of the performance marketing industry within their entry.

All judges sign an NDA as standard. Judges will be restricted from judging any category where conflicts of interests may arise.

Sponsors & Partners

Dates for your calendar

  • 21.10.15 Entries open
  • 25.11.15 Voting open
  • 29.01.16 Entries are closed
  • 01.03.16 Shortlist unveiled
  • 08.04.16 Voting closed
  • 26.04.16 The Performance Marketing Awards Ceremony

Industry testimonial

“This is a real chance to get recognition, not only in front of your peers but obviously in front of your clients or potential clients, and ultimately just having this as a benchmark and a way to celebrate just the quality things that actually go on within the UK performance industry for me is just a huge check box.”

Jon Myers, Consultant