IntuDigital is the innovations incubator for intu, the largest owner of shopping centres in the UK including intu Trafford centre, intu Lakeside and intu Metrocentre. Two thirds of the British population shop with intu.
IntuDigital built and manage intu.co.uk and the intu app in order to offer a multichannel shopping experience for its visitors. intu.co.uk not only features all the shopping centre information but is also an affiliate content publisher. The in-house editorial team produce original daily content and work with retailers to run creative campaigns across digital channels including web, email, social, wifi and app.
intu.co.uk also offers top performing display advertising placements across, desktop, tablet, mobile and Wi-Fi takeover in intu shopping centres. The mobile and Wi-Fi takeover have proved particularly successful at driving footfall to stores as well as traffic to site. Likewise, the intu app displays location based offers that can be both redeemed in centre and online.
IntuDigital is focused on innovation, working with retailers to test new shopping formats and concepts that bridge the gap between digital and physical shopping as well as taking the shopping experience to the next level.
“This is a real chance to get recognition, not only in front of your peers but obviously in front of your clients or potential clients, and ultimately just having this as a benchmark and a way to celebrate just the quality things that actually go on within the UK performance industry for me is just a huge check box.”Jon Myers, Consultant
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