Judges will be looking for an intelligent use of first, second or third-party data to bring a competitive advantage or new revenue stream. Entrants should highlight how the use of data has driven a company or campaign to success, which could be defined as new customer acquisition, retention, engagement or anything else fitting in-line with brand objectives.
“We see The Performance Marketing Awards as the most important evening in the awards calendar and as a result continue to support the event. Aside from the high level of care and attention the team give us they also ensure that the night is perfectly executed and an enjoyable environment within which to host our clients.”Sam Behar, Client Services Director, Crave & Lamb
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