Clare O’Brien, Head of Industry Programmes at the IAB UK, is a marketing and PR practitioner with a background in publishing and digital media. As well as heading up IAB’s Search, Content & Native and Performance Marketing Councils, she help plan and support all Industry initiatives.
As a comms practitioner, she led the agency team that launched AOL in the UK and subsequently co-founded one of the very early Content Strategy Consultancies, CDA, focused on developing digital content frameworks. At the IAB she works with members to produce standards, events, research, training and education materials and industry guidance. Her digital practice work includes planning, producing, training and mentoring and her extensive client list included The BBC, BP, CIPD, Epson, TUI, P&G, Orange, RBS, Barclays, Innovene, and The King’s Fund.
“We see The Performance Marketing Awards as the most important evening in the awards calendar and as a result continue to support the event. Aside from the high level of care and attention the team give us they also ensure that the night is perfectly executed and an enjoyable environment within which to host our clients.”Sam Behar, Client Services Director, Crave & Lamb
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