The 2017 Shortlist

We are delighted to unveil the 2017 Performance Marketing Awards Shortlist; recognising the very best in performance marketing and celebrating innovation, creativity and success within the industry.

Click on the tabs below to reveal the shortlist of potential winners for each category.

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Channel Awards

Best Paid Search Campaign »

  • Brainlabs: EuroPizza
  • Brainlabs: Putting Bums on Seats, Smashing Targets
  • Come Rain or Shine, Butlin’s Bookings Get a Boost (MEC UK)
  • Flourish - The right tools for the job
  • Manning Gottlieb OMD for Virgin Media
  • MoneySupermarket – An Evolution of Audience Based Bidding
  • Starcom (Performics Practice): Evolving a Branding Client to a Performance Client
  • Summit and Argos: tailoring to seasonal patterns
  • Sykes Cottages - Maximising the potential of paid search
  • TradePoint & MEC: How to Find a Good Builder
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Best Use of Data »

  • Asda - Driving footfall with real time data
  • Found - Scaling new heights with personalisation
  • L'Oréal, McCann & Maxus - True Match, Personal Beauty
  • NetBooster & 4Ps Marketing for ATS Euromaster
  • SunLife SMARTIE Segments
  • TfL Online: The Open Data Phenomenon
  • Through the evolution of Audience Based Bidding, MoneySuperMarket
  • Topman: VIP Programme
  • Viant delivers positive ROI for Reiss
  • Vodafone & MEC in partnership with Qriously: Shhh…Don’t Mention the iPhone 7
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Best Lead Generation Campaign »

  • Ayima & WorldPay: Facebook leads the way
  • Huggies, Mindshare & Mapp
  • Inflecto Media for Deliveroo
  • Ladbrokes & Planit - Sportsbook Lead Generation
  • Mediacom Shell B2B Lubricants
  • OMD EMEA for Cisco
  • Vente Privee & Mapp
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Most Effective use of Programmatic »

  • A new programmatic approach - Monster & Admedo
  • Affectv and Webgains for Samsung
  • Blue 449 - Asda Half Price Delivery Pass
  • iotec: Fast tracking machine learning for ODEON
  • Kaspersky Lab and Rocket Fuel Global Programmatic
  • L'Oréal, McCann & Maxus - True Match, Personal Beauty
  • Michael Kors and Sociomantic Labs
  • Navigate & Flashtalking & Sojern for Monarch
  • Ve Interactive and Coral
  • Vodafone & MEC - The Theory of Marginal Gains
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Best Paid Social Campaign »

  • AdRoll & Public Desire Best Paid Social Campaign
  • Amobee Brand Intelligence for Maxus & L’Oreal Men
  • Ayima & Macmillan: World's Biggest Coffee Morning
  • Home & First Cymru: Making bus tickets go viral
  • MVF
  • Profit Falls Not Far From the (Tea) Tree (Merkle|Periscopix)
  • Ve and Coral for best paid social
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Best Affiliate Marketing Innovation »

  • Awin: The influence network
  • Button's Mobile Affiliate Platform
  • CJ Affiliate and TUI: Promoting affiliate with a new form of attribution
  • Increasingly & Gorgeous Shop: Bigger Baskets
  • R.O.EYE achieved a SingleView for Harveys and Protect Your Bubble
  • Rakuten Marketing's attribution innovation
  • Visualsoft and Performance Horizon
  • VoucherCodes.co.uk: Online to Offline Tracking
  • Westfield Product Search
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Best Managed Affiliate Programme »

  • adidas group and Performance Horizon
  • Argos and CJ Affiliate: Advocating for the value of affiliate
  • BT Group & Awin
  • CJ Affiliate and TUI – Solidifying the value of affiliate in marketing
  • Hotels.com and Performance Horizon
  • John Lewis & Awin
  • OPM Pros for Marriott International UK
  • Sky, NOW TV and affilinet
  • uSwitch & affilinet: Growing in a changing market
  • Webgains and iCrossing for Virgin Experience Days
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Best FMCG Campaign »

  • FKC & Fisherman's Friend UK TV Campaign
  • iCrossing & L'Oréal: 1 Search Strategy, 22 Brands
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Best Content Marketing Campaign »

  • Adam&Eve and Ayima: An Alternative Approach to PR
  • Christmas Carol-oke - Buyagift.com/Rylan Clark-Neal
  • Debenhams & affilinet- Leveraging content to maximise online and offline revenue
  • Forward3D & New Look: #ThisIsNewLook, Reconnecting
  • iProspect & John Lewis: Building Buzz for Christmas
  • Thomas Cook Airlines & affilinet- Putting the fun back into flying
  • TotallyMoney.com - Increasing Search Visibility With PR
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Best Influencer Campaign »

  • Christmas Carol-oke- Buyagift.com/Rylan Clark-Neal
  • Debenhams & affilinet- Helping influencers thrive in the affiliate channel
  • Kairos Media - Topps International League
  • miadidas collection: adidas & Performance Horizon
  • Redu & Clockwork Affiliates for La Redoute
  • The Hut Group & Awin: lookfantastic
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Most Creative Performance Marketing Campaign »

  • CJ Affiliate & the Great Little Trading Company: Creatively achieving affiliates success
  • NMPi & Autodesk: Dynamic Video - Dynamic Results
  • TopCashback and Under Armour
  • TOPMAN, Vouchercloud & Awin
  • Very.co.uk campaign – Somo & Shop Direct
  • Vouchercloud & Just Eat: Feeding the Football
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Best Mobile User Acquisition Campaign »

  • Coral & Somo – Euro 2016 Promotion
  • Inflecto for Deliveroo: Mobile Acquisition
  • Kairos Media - Topps International League
  • Quidco + hungryhouse Meets Mobile Acquisition with Button
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Global Excellence »

  • CJ Affiliate and TM Lewin: Expanding global reach
  • Digital River & Impact Radius for Lenovo
  • Flourish – Driving action in Aus and Middle East
  • Kaspersky Lab and Rocket Fuel Global Programmatic
  • Marriott International : Conquering the world
  • MediaCom & Performance Horizon for Emirates
  • Mediavest & Impact Radius for Aer Lingus
  • Microsoft Store Online & Tradedoubler
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Best Integrated Performance Campaign »

  • AO.com & Performance Horizon: One Big Summer
  • Boux Avenue and Tomorrow TTH Channel Integration
  • Fat Media for GambleAware
  • Found & Funky Pigeon: Evenfunkierpigeon.com
  • SYZYGY: Driving app growth for Addison Lee
  • The Body Shop: The Gift of Integration (Merkle|Periscopix)
  • Very.co.uk campaign – Somo & Shop Direct
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Best Brand Engagement Campaign »

  • 1000heads - Salomon: Time to Play
  • Forward3D & New Look: #ThisIsNewLook, Reconnecting
  • hps Jardine - PlayStation Schools' Cup
  • Maxus: Barclaycard turns 50
  • Missguided Naughty List Campaign
  • MoneySuperMarket - #EPICSQUADS
  • TopCashback & CJ with Argos for Xbox and FIFA17
  • TOPSHOP & Awin: Goes Back to School
  • Vodafone & MEC – We’ve got #ChristmasCovered
  • Zenith for Zoopla & RBS: A Symbiotic Partnership
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Vertical Awards

Best Retail Campaign »

  • adidas group and Performance Horizon
  • AO.com and Performance Horizon
  • Boux Avenue and Tomorrow TTH: Retail Growth
  • Debenhams & affilinet- Leveraging the affiliate channel to grow specific categories
  • JD Williams AW16 - "JD Brilliance"
  • John Lewis & Awin
  • MediaVision and Hobbs - Outstanding performance through SEO and PPC
  • Very.co.uk campaign – Somo & Shop Direct
  • VoucherCodes.co.uk, CJ Affiliate and Argos: Launching Argos Stores in Sainsbury’s
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Best Finance Campaign »

  • Debenhams Personal Finance & affilinet
  • Maxus: Barclaycard turns 50
  • Maxus: ‘One Barclays’ approach to unlocking growth
  • Optimise for HSBC
  • Optimise for Tesco Bank
  • The Specialist Works and Scottish Friendly
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Best Technology & Telecoms Campaign »

  • BT & Awin
  • EE Launch of Google Pixel - AOL
  • Havas Media and Ecselis for BBC
  • OMD EMEA for Cisco
  • Plusnet Mobile- the fastest ever telecoms launch
  • Vodafone & MEC - Making Customers ‘Appy
  • Vodafone & MEC in partnership with Qriously: Shhh…Don’t Mention the iPhone 7
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Best Travel & Leisure Campaign »

  • CJ Affiliate and IHG: Challenging Booking Behaviour Perceptions
  • Home & First Cymru: Making bus tickets go viral
  • Hotels.com and Performance Horizon
  • Thomas Cook & affilinet- Using affiliates to drive destination growth
  • TUI and CJ Affiliate: Cruising for affiliate success
  • Ve & iCrossing for Virgin Experience Days
  • Vouchercloud for Travelodgical Targeting
  • VoucherCodes.co.uk/Travelodge:Travel & Leisure
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Industry Awards

Most Effective Agency »

  • Brainlabs
  • Click Consult
  • Forward3D
  • iProspect UK
  • MEC
  • Merkle | Periscopix: #WeSpeakGeek
  • Optimus Performance Marketing
  • ROAST
  • United Digital Group
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Best Performance Marketing Technology »

  • 4C Multi-Screen Analytics
  • Awin: Opportunity Marketplace
  • DeepCrawl
  • Impact Radius
  • iotec – Intent Marketing Specialist
  • Performance Horizon
  • The Viant Advertising Cloud
  • Xaxis Bannerconnect - Exposure Time
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Industry Choice of Advertiser »

  • AO.com with Performance Horizon
  • Argos: Continually growing a diverse programme
  • OPM Pros for Marriott International UK
  • TUI
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Industry Choice of Network »

  • Affiliate Future
  • affilinet UK
  • Avangate Affiliate Network
  • Awin
  • CJ Affiliate by Conversant
  • Webgains
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Industry Choice of Publisher »

  • Groupon
  • NMPi
  • Quidco
  • TopCashback
  • Vouchercloud
  • Weather2Travel.com
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Industry Rising Star »

  • Alina Ghost – SEO Manager, Tesco Plc
  • Anna Jorysz – Campaign Manager – NMPi
  • Dan Williams – Head of Affiliates, the7stars
  • Eleanor Corrigan – Account Manager, Navigate Digital
  • Georgina Samson – Key Account Manager, Pepper
  • Jessica Brown – Account Manager, vouchercloud
  • Joe Ward – Account Manager, Tech Essence
  • Kaltrina Brahimi – Technical Operations Executive, Forensiq
  • Neil Depala – Account Executive EMEA​, Impact Radius
  • Tom Magness – Partnerships Account Manager, TopCashback
  • Tommy Lee – Publisher Development Executive, ThoughtMix
  • Victoria Baeckstroem – Account Manager, CJ Affiliate
  • Zoe Morgan – Head of Affiliate Partnerships, Ve Interactive
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Dates for your calendar

  • 27.01.17 Entries are closed
  • 01.03.17 Shortlist unveiled
  • 07.04.17 Voting is closed
  • 25.04.17 The Performance Marketing Awards Ceremony

Industry testimonial

“We see The Performance Marketing Awards as the most important evening in the awards calendar and as a result continue to support the event. Aside from the high level of care and attention the team give us they also ensure that the night is perfectly executed and an enjoyable environment within which to host our clients.”

Sam Behar, Client Services Director, Crave & Lamb