Here at the IAB, our aim is to create the right environment for digital advertising to thrive - by supporting the industry in its development and driving its future. Digital advertising is the fastest-growing ad medium in the UK – worth £8.6bn, up 16.4% year-on-year. It accounts for approximately 39% of the total UK ad market. Although still in it’s relative infancy, digital, as all media, faces a number of challenges as it grows and develops,
Read more at https://iabuk.net/about/the-iab-believes-in#8q2ocOrIWKbi9zxt.99
“We see The Performance Marketing Awards as the most important evening in the awards calendar and as a result continue to support the event. Aside from the high level of care and attention the team give us they also ensure that the night is perfectly executed and an enjoyable environment within which to host our clients.”Sam Behar, Client Services Director, Crave & Lamb
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