Judges will be rewarding a creative, well executed and effective influencer marketing campaign that has met or exceeded the stated objectives from the client.
Judges won't be looking purely at ROI, referrals or social mentions but a mix of elements that enabled the influencer campaign to perhaps complement other channel activity, drive sales, engagement or market share.
This category may be entered directly from a brand, agency, advertiser, publishers or networks and could be a collaboration between multiple stakeholders.
“The PMAs are an integral part of the performance marketing industry and provide a stage for companies excelling in affiliate and performance sectors to receive reward for their hard work and innovation. As the headline sponsor, Impact was proud to support the PMAs as it is 100% dedicated to celebrating the success of a sector which continues to exceed expectations in terms of both revenue and results for marketers.”Julia Smith, Director of Communications EMEA, Impact
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