As Commercial Director for ROKT, Jim leverages a wealth of performance marketing experience from many disciplines such as biddable media, display advertising, affiliate and lead generation.
ROKT, the Transaction Marketing company, helps brands acquire new customers, increase sales, engage and monetise consumers. ROKT's premium performance network consists of major ecommerce websites such as Ticketmaster and eBay, with access to over 100 million transactions a month globally. Jim launched the business into the UK in 2015 and has rapidly grown the team and the marketplace of partners and advertisers.
Jim’s career in digital began in 1999, launching an ad-funded start-up and moved to London to join Webgravity, who were later acquired by Deal Group Media. He also launched Shopzilla, the shopping comparison website into Europe, who became the 2nd largest comparison site during his tenure in the UK. Whilst as eBay, he developed strategic and integrated partnerships across a range of verticals, including, retail, travel, finance, automotive and entertainment. Prior to ROKT, Jim worked at Auto Trader providing brands a range of solutions for paid, owned and earned media.
“The PMAs are an integral part of the performance marketing industry and provide a stage for companies excelling in affiliate and performance sectors to receive reward for their hard work and innovation. As the headline sponsor, Impact Radius was proud to support the PMAs as it is 100% dedicated to celebrating the success of a sector which continues to exceed expectations in terms of both revenue and results for marketers.”Julia Smith, Director of Communications EMEA, Impact Radius
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