Fospha are the marketing optimisation specialists.
We use the power of multi-touch attribution modelling to provide marketers with an understanding of the end-to-end customer journey, in order to optimise their cost of customer acquisition and lifetime value.
We achieve this in three steps:
Integrate: We integrate siloed customer data - from all online and offline sources - to create a rich single customer view, that provides our clients with a granular understanding of their end-to-end customer journey
Understand: Our proprietary, multi-touch attribution model helps marketers gain visibility of all their marketing touchpoints. Our machine learning and AI technologies assign real value to each and every action - so that marketers can understand exactly where they are over or under spending.
Act: We integrate your attributed data with over 200 marketing technologies - such as bid management platforms, social media platforms and email automation systems - to help you optimise your priority marketing channels. For instance, identify individual keywords that are not contributing to conversions but are wasting your marketing spend, or create in-depth, rich customer clusters in optimise your Facebook targeting.
Fospha is trusted to deliver real impact to those businesses wanting to harness their data and optimise their marketing.
“The PMAs are an integral part of the performance marketing industry and provide a stage for companies excelling in affiliate and performance sectors to receive reward for their hard work and innovation. As the headline sponsor, Impact was proud to support the PMAs as it is 100% dedicated to celebrating the success of a sector which continues to exceed expectations in terms of both revenue and results for marketers.”Julia Smith, Director of Communications EMEA, Impact
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