IntuDigital is the innovations incubator for intu, the largest owner of shopping centres in the UK including intu Trafford centre, intu Lakeside and intu Metrocentre. Two thirds of the British population shop with intu.
IntuDigital built and manage intu.co.uk and the intu app in order to offer a multichannel shopping experience for its visitors. intu.co.uk not only features all the shopping centre information but is also an affiliate content publisher. The in-house editorial team produce original daily content and work with retailers to run creative campaigns across digital channels including web, email, social, wifi and app.
intu.co.uk also offers top performing display advertising placements across, desktop, tablet, mobile and Wi-Fi takeover in intu shopping centres. The mobile and Wi-Fi takeover have proved particularly successful at driving footfall to stores as well as traffic to site. Likewise, the intu app displays location based offers that can be both redeemed in centre and online.
“The PMAs are an integral part of the performance marketing industry and provide a stage for companies excelling in affiliate and performance sectors to receive reward for their hard work and innovation. As the headline sponsor, Impact was proud to support the PMAs as it is 100% dedicated to celebrating the success of a sector which continues to exceed expectations in terms of both revenue and results for marketers.”Julia Smith, Director of Communications EMEA, Impact
© 2018 PerformanceIN. All rights reserved unless stated. Images used with permission.