ResponseTap is Europe’s leading Call Intelligence platform. Since 2008 the business has been pioneering visitor level call tracking. Connecting the online customer journey to the phone call, brands and agencies use the platform to optimize campaigns and improve the customer experience.
Heralding many industry firsts, including integration into Google AdWords and Google Analytics, by 2010 the business had joined the Telegraph's Tech Start-Up 100 most promising technology start-ups in Europe. Today, having raised over £4m in funding, the business has 80 staff, 50 new customers every month, offices in London, Manchester and the US, and billions of web visits, phone calls and associated transactions processed every day.
“The PMAs are an integral part of the performance marketing industry and provide a stage for companies excelling in affiliate and performance sectors to receive reward for their hard work and innovation. As the headline sponsor, Impact was proud to support the PMAs as it is 100% dedicated to celebrating the success of a sector which continues to exceed expectations in terms of both revenue and results for marketers.”Julia Smith, Director of Communications EMEA, Impact
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