Judges will seek to reward a campaign that has excelled within the retail vertical using a performance-based methodology.
Provide examples of how the campaign was creatively planned and smartly executed in addition to any technologies used that added value. And new for 2019, how collaboration and the human touch enhanced the campaign for a competitive edge.
This category can be entered in collaboration with one or multiple clients and must be campaign focused.
“The PMAs are an integral part of the performance marketing industry and provide a stage for companies excelling in affiliate and performance sectors to receive reward for their hard work and innovation. As the headline sponsor, Impact was proud to support the PMAs as it is 100% dedicated to celebrating the success of a sector which continues to exceed expectations in terms of both revenue and results for marketers.”— Julia Smith, Director of Communications EMEA, Impact
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