About The PMAs
The 2027 Performance Marketing Awards!
Welcome to the 21st annual Performance Marketing Awards – the ultimate destination to celebrate the industry’s most exceptional campaigns, teams, and companies delivering outstanding commercial performance.
For over two decades, the PMAs have been the gold standard for recognizing brilliance in performance marketing. Now, we are embarking on our biggest evolution yet: in a major milestone for 2027, the UK PMAs are officially going global. Whether you are an independent agency in Manchester or Melbourne, or a vast network operating across twenty markets, every entry is held to the same high standard – with judging criteria focused entirely on impact, not scale.
Prepare for an extraordinary night where the absolute best in the business come together. The industry will gather for an unforgettable evening of high-level networking, strategic partnerships, and electric anticipation as entrants eagerly wait to see who will walk away with one of our prestigious awards.
A New Era for 2027: The PMAs & The Global Partnership Awards
As performance marketing evolves, so do we. For 2027, we are thrilled to introduce our brand-new sister show (GPAs), following the PMAs to recognise every facet of industry success.
Wondering which award program is right for your entry? Here is the difference between the two:
-
The PMAs judge the work. Did the campaign deliver exceptional commercial performance?
-
The GPAs judge the relationship. Did the partnership create lasting value for everyone involved?
Whether you are driving unrivaled ROI or building the collaborative partnerships that move the industry forward, there is a stage waiting for you to shine.
Event Details
Join us for a spectacular night of fun, complete with an iconic guest host leading the evening’s celebrations!
-
Date: Wednesday 12th May 2027
-
Venue: Royal Lancaster, London
We look forward to welcoming the global marketing community to London. Will you be taking home the industry’s most coveted trophy?
“At CJ, we see the PMAs as the moment where partnerships, data, and bold ideas converge to shape what’s next. It’s where innovation meets recognition, unlocking new opportunities, opening doors, and celebrating the evolution that drives our industry forward.”
PM AWARDS 2026
Taking the stage for the 20th anniversary of the Performance Marketing Awards, Jimmy Carr delivered a masterclass in sharp, lightning-fast comedy. With his signature dark wit and immaculate professionalism, Carr kept the high-octane crowd laughing through his trademark razor-sharp deadpan, effortless crowd work, and relentless roast-style banter directed at the industry’s biggest players. Beneath the brutally funny jokes and iconic laugh, he kept the landmark evening running like clockwork – effortlessly balancing edgy satire with genuine celebration to make the 20th milestone an unforgettable night for everyone in the room.
PRESENTED BY
JIMMY CARR
PM AWARDS 2025
Hosted by the incredible actor from Cold Feet, James Nesbitt, the 19th PMAs featured a Come Fly With Me serenade, the biggest LED lit stage yet and a night of star-spangled glamour. An artistic electric violin and sax duo took to the stage with their light up instruments and wowed guests during the 3 course dinner while a roaming photo-booth captured shots of guests during the drinks reception. With over 27 of the industry’s companies awarded gold, this year saw the biggest unique take home of gold wins that we have seen for a long while at the PMAs. Overall, it was a fabulous evening of celebrating a huge diversity of winners!
PRESENTED BY
JAMES NESBITT
PM AWARDS 2024
The 18th annual Performance Marketing Awards hosted 32 reputable award categories. The lovable comedian, actress, presenter and award winning writer Sara Pascoe was our incredible host for the night. She had appeared on television programmes including 8 out of 10 cats does countdown and taskmaster for channel 4 also QI for BBC two. Everyone loved her comedy sketch before she announced the winners, the night continued into the early hours with an incredible band and a jam packed dancefloor!
PRESENTED BY
SARA PASCOE
PM AWARDS 2023
The 17th annual Performance Marketing Awards hosted 30 reputable award categories. The famous NTAs host and Comic celebrity Joel Dommett hosted the PMAs for the 2nd time running. Companies of all sizes took to the stage to claim their prize. The winners celebrated with their teams and the evening closed with an amazing entertainment band – ‘Vivid’.
PRESENTED BY
JOEL DOMMETT
PM AWARDS 2022
The 16th annual Performance Marketing Awards saw the most competitive year yet with 29 hotly contested award categories up for grabs! Comedic legend Joel Dommett hosted the glamorous ceremony which saw a range of small startups to industry giants take to the stage to claim their trophy. The winners were masked in confetti for their winners shot and the evening entertainment closed with the return of Performance Marketing Awards favourite, Beat a Maxx.
PRESENTED BY
JOEL DOMMETT
PM AWARDS 2020 & 2021
During COVID-19 the 14th and 15th annual Performance Marketing Awards kicked off our Virtual Ceremonies via our brand new platform hosted by our Founder Matthew Wood. The cocktails were flowing with demos from our very talented mixologist. The competition was fierce with Awin claiming an exceptional 6 awards in 2021.
PRESENTED BY
MATTHEW WOOD
PM AWARDS 2019
The 13th annual Performance Marketing Awards saw the most competitive year yet with 27 hotly contested awards. Comedian Romesh Ranganathan provided an opening set for the ages and launched prize-giving segment of the show, which saw Awin pick up an exceptional 6 awards. The evening closed with the return of Performance Marketing Awards favourite, Beat a Maxx.
PRESENTED BY
ROMESH RANGANATHAN
PM AWARDS 2018
The 12th annual Performance Marketing Awards our three dimensional visual sensation, bring the party to life. The night started with a bang thanks to our host, comedy legend, Sean Lock. With dinner entertainment from our magician and pickpocket, it was a perfect launch in to dishing out our 28 awards to some of the industry’s best. Ending on a high with Video DJ Beat a Maxx.
PRESENTED BY
SEAN LOCK
PM AWARDS 2017
The 11th annual Performance Marketing Awards saw the theme neon and glow bring a shine to the night, quite literally. With spectacular entertainment from pole hoop dancers and our ‘mouth of the south’ comedian Rob Beckett, the cheers started from the beginning of the night and carried on throughout the 25 awards that were on offer.
PRESENTED BY
ROB BECKETT
PM AWARDS 2016
The extra special tenth anniversary of Performance Marketing Awards saw a record breaking number of guests. The night saw an incredible 3 course dinner being put on by the Grosvenor House hotel chefs’, followed by awards being given out to the leading names in the industry, and ending with networking and shimmying on the dancefloor.
PRESENTED BY
KATHERINE RYAN
PM AWARDS 2015
Over 900 of the leading names in performance marketing filled The Great Room at Park Lane’s Grosvenor House, with winners crowned across twenty-six fiercely competitive categories – recognising the companies, campaigns and individuals that stood out amongst a roster of exceptional talent.
PRESENTED BY
BEARDYMAN
PM AWARDS 2014
April 2014 saw the performance marketing elite gather under one roof, at the Grosvenor House Hotel, Park Lane, for the Performance Marketing Awards. PerformanceIN welcomed over 800 advertisers, publishers, agencies, networks and technology providers who celebrated the achievements of our roaring industry.
PRESENTED BY
HAL CRUTTENDEN
PM AWARDS 2013
We hit record numbers again as guests joined Josh Widdicombe, at the Grosvenor House Hotel, to celebrate the sheer ‘Brilliance’ of the Performance Marketing industry. Five new categories were introduced including Best Brand Engagement Campaign, Best Agency-led Performance Marketing Campaign, Most Incremental Performance Marketing Campaign, Grand Prix Award and Best Account Manager at an Agency or Network.
PRESENTED BY
JOSH WIDDICOMBE
PM AWARDS 2012
Alongside a record number of award entries, our biggest crowd to date joined Miles Jupp for the all new Performance Marketing Awards in 2012. New categories of Best use of Data, Best Consumer Targeting Campaign and Best use of Email showed the movement of the industry into a new arena of Performance Marketing.
PRESENTED BY
MILES JUPP
A4UAWARDS 2011
A record breaking crowd joined Rufus Hound for our 5th Awards. The introduction of a number of new award categories including ‘Best use of Mobile’, ‘Best use of Social Media’ and the ‘Hot Shot Rising Star’ award were scheduled to match the evolution of the industry.
PRESENTED BY
RUFUS HOUND
A4UAWARDS 2010
After reaching capacity at the Hilton Park Lane we moved to Europe’s largest ballroom at the Grosvenor House Hotel. 2010 was a year for vouchercodes.co.uk as they scooped three major categories. New ones included ‘Best Lead Generation Campaign’ and ‘Best Paid Search Partnership’.
PRESENTED BY
KEVIN BRIDGES
A4UAWARDS 2009
Jason Manford took to the stage in 2009 as we once again reached the venue capacity. A year of innovation from Skimlinks secured the team three awards including Innovative Publisher, Best New Entrant and Best use of Technology.
PRESENTED BY
JASON MANFORD
A4UAWARDS 2008
Firmly supported by the industry and Hosted by none other than Michael McIntyre our first black tie awards were a sell out and firmly put Affiliate Marketing into the well deserved spotlight.
PRESENTED BY
MICHAEL MCINTYRE
A4UAWARDS 2007
Our inaugural awards were co-located with a4uexpo, Europe’s largest Performance Marketing Conference. The first awards were a laid back affair with traditional Fish and Chips and a networking vibe. A fantastic year for Affiliate Window as they secure three major awards including Publisher’s Choice of Network.
PRESENTED BY
‘DAVID BRENT’
