CAMPAIGN & CHANNEL AWARDS
Best Brand Engagement Campaign
Inflecto is a multi-award winning agency, paving the way for the new era of lead generation by providing high volume, quality leads to many of the globes leading brands.
With offices in London and New York, Inflecto’s new approach of quality with transparency at scale has led them to be one of the fastest growing lead generation businesses in the digital space.
Inflecto work across all key verticals, on a variety of pricing models including CPL (Cost Per Lead), CPC (Cost Per Click) and CPI (Cost Per Install)
The Best Brand Engagement Campaign is designed to reward activities that help engage an audience via a performance-based approach.
The winning campaign will have succeeded in generating conversation or actions from the desired audience segment and having this benefit the company’s underlying goal.
Best Content Marketing Campaign
Planit is an award winning performance marketing agency, specialising in new customer acquisition. A common theme for all Planit advertisers is having an equal focus on volume, CPA and life-time value. To meet these competing objectives, Planit provides a unique solution – a highly granular approach to analysis, reporting and optimisation. High levels of account management across the affiliate, biddable media and in app channels are included as standard.
Founded in 2011, Planit now delivers successful campaigns across multiple territories for brands including NBC Universal, Which?, The Times, Ladbrokes Coral, Towergate Insurance, Readly, Money Clothing and the British Film Institute.
Judges will be on the lookout for something very simple a content-based marketing campaign that turned brilliant ideas into clear results.
Your paid content marketing campaign could include automation, interaction with other channels or data; we’re confident of the winning campaign demonstrating a cohesive, strategic approach with an astute distribution strategy, all backed up by impressive figures.
Best Data-Led Campaign
Make Your Lead Generation Better with Databowl. Software to Manage, Track, Create and Optimise all aspects of your lead generation, Databowl has been used to generate over 475 million Leads across the globe.
Databowl is used by everyone from Start-ups and SMEs to some of the biggest Brands in the world and industry-leading performance marketers. They all share in common the desire to make their lead generation better and use Databowl to achieve this.
Lead generation is not just about quantity, but quality. Databowl believe in generating the very best leads possible and have a range of solutions to enable this. Good luck to all the lead generators in this category!
Judges will be seeking evidence of intelligent use of data in a predominantly data-led campaign to drive a performance marketing campaign’s success.
Best Influencer Marketing Campaign
Judges will be rewarding a creative, well-executed and effective performance based influencer marketing campaign that has met or exceeded the stated objectives from the client.
Judges will seek evidence of diligent planning and creator recruitment, whilst keeping a keen eye on measurement, creativity and most importantly flawless execution.
The campaign must have included a performance based metric. i.e. the objectives state a specific measurable outcome that was fulfilled.
Best Innovation NEW
Acquire is a premium, global performance marketing agency, proud to work internationally with brands like I Saw It First, Benefit Cosmetics, Revolution Beauty & Whittard of Chelsea. We’re incredibly proactive, and ensure the service we offer our clients is industry leading and second to none.
Judges will be accolading innovation in the form of a new technology, creative strategy or campaign in the performance marketing space.
Judges will be looking at ROI but also the potential for change and innovation in the long-term.
Entrants should include within the entry
• What problem has the innovation solved
• Challenges met and how they were overcome
• Smart execution and deployment of the innovation
• Results from deployment of the innovation”
Best Integrated Performance Campaign
Giftcloud enables you to offer your customers value add incentives, in the form of digital gift cards, as an alternative to traditional methods such as discounting or offering cashback. We’ve been putting shoppers and businesses together since 2014. It’s a match made in heaven. As the first company to make gift cards digital, we know exactly what makes your customers tick. We work with some of the biggest and best retailers in the business helping them build reward campaigns that turn one-time buyers into loyal customers. So whether you are looking to incentivise new customers to your brand or keep them, Giftcloud can help.
Channels working in tandem is the focus of our award for Best Integrated Performance Campaign.
Whether it’s affiliate marketing working with paid search, paid social working with display advertising, or another combination of results-based marketing, a Performance Marketing Award is awarded to a company or team that has combined two or more measurable activities for great results.
Entries should detail the efforts that have been undertaken in helping things get off the ground, including any evidence of changes that needed to occur to attain the desired outcome.
Best Lead Generation Campaign
Affiliate Future provides exceptional marketing solutions for a range of online retailers and service providers. We have experience working with clients from SMEs to blue-chip brands. Affiliate Future manages national and international affiliate marketing programmes.
Our passion for performance marketing combined with our first-class service enables us to provide merchants and affiliates with high-performance results.
We’re seeking a specific lead-based campaign that has firmly met client objectives by delivering high-quality prospects through a smart, cost-effective and ethical strategy.
Successful entrants will be able to quantify the relative value of leads to the client, keeping them in-line with their original objectives for the campaign.
Best Managed Affiliate Programme - Enterprise Level
Honey was founded in 2012 with the mission to streamline the online shopping experience. For consumers, the focus was to turn inefficiency into time while saving them money along the way. For partners, this meant creating a unique end-to-end shopping platform that consumers trust and visit that allows for affordable new user acquisition and high-level targeting.
While our first core product was our browser extension which gave users the confidence to transact and helped mitigate comparison shopping for retailers. Today, we have a multitude of products that help retailers reach the right users at the right time and consumers check out with ease and confidence. We have grown immensely over the last 6 and a half years to 20M+ monthly active users from 200+ countries, we partner with more than 10K brands and consumers are spending more than £1B per month with Honey. Honey is also a top 2 publisher in the 15 networks we support worldwide.
Honey is now part of the PayPal family of brands with the mission to deliver even more optimized solutions fuelled by the global scale and reach of PayPal’s ecommerce platform
Understanding the complexity of the affiliate channel is paramount to running a successful programme.
Judges will be looking for well-executed, competent and holistic management of an individual brand’s enterprise level affiliate programme by an agency, in-house team or affiliate network, as well as improvement on the previous year’s work.
Entries should demonstrate
- Clear objectives for the affiliate programme during the judging period
- Challenges met and how they were overcome
- Evidence of a deep understanding of the affiliate industry
- Demonstration of a willingness to innovate, adapt and evolve
- Evidence of programme optimisation
Best Managed Affiliate Programme - SME
BRAVO SAVINGS NETWORK is an Affiliate Marketing company specialised in the promotion of Discount Codes and Offers for online shopping. Based in Florence, Italy, our Team is made up of experienced account managers, mother tongue content writers, as well as IT and digital performance specialists from all over the world.
We currently operate in the UK, Germany, France, Italy, Spain, Poland, Belgium, Austria and in the Netherlands. In April 2021 we established a new office in Los Angeles to better service the US market. Since 2015 our company has grown exponentially and BravoVoucher.co.uk in particular, since its launch in late 2017, has rapidly established itself as one of the leading publishers in the UK market.
SME’s broadly have different goals and KPI’s to enterprise brands. This new category pitches them exclusively against their peers.
Judges will be looking for well-executed, competent and holistic management of an individual brand’s affiliate programme by an agency, in-house team or affiliate network.
The entry should demonstrate
• Clear objectives for the SME’s affiliate programme during the judging period
• Evidence of value add activity with a deep understanding of the affiliate industry to drive results
• Demonstration of a willingness to innovate, adapt and evolve the programme
• Evidence of programme optimisation and strategies to maximise results from various publisher types.
Best Paid Search Campaign
Proficient and successful management of a paid search campaign is likely to pique a judge’s interest in this particular category. Successful entrants must demonstrate a proficient use of the channel, incorporating data, platforms utilised and new tools where necessary, managed by an in-house team or for a client. Judges will seek alignment to brand values and goals across a well thought-out and delivered effort.
Best Paid Social Campaign
Judges are seeking to reward an innovative and effective paid social campaign or strategy that gained a stellar set of results via a performance-based effort.
Whether the objective was to drive sales, engagement, leads or even footfall, entries should demonstrate how client objectives were met and ROI achieved from the activity.
Best Programmatic Campaign NEW
Judges are seeking a standout use of programmatic ad-buying behind a best-in-class campaign, on any channel, with clear evidence of results.
Judges will be looking to reward an entry that clearly details the campaigns objectives, target audience, ad inventory used, and determine the value of the programmatic ad strategy to the business or client.
Best Programme Launch or Migration
Judges are seeking a standout affiliate/partner programme launch or migration.
The winning entry will be able to demonstrate diligent research, planning and execution whilst also detailing successful partner adoption, optimisation and/or growth.
The success could be demonstrated in the form of revenue, profitability, efficiencies, expansion into new markets, better meeting the brand’s objectives, synergy, partnership types, and more.
The category can be entered directly by advertisers in-housing, agencies, affiliate networks or SaaS partnership platforms.
Best Social Commerce Campaign NEW
This category recognises a campaign that has successfully driven, or helped influence a conversion for a brand via a social network, platform, community or creator. Entrants should quantify the value of the social commerce campaign for the e-commerce site, bricks and mortar retailer or DTC brand.
Best Use of Data
Branch provides the leading cross-platform linking and attribution platform, offering solutions that unify user experience and Branch provides the industry’s leading mobile linking and measurement platforms, unifying user experience and attribution across devices and channels. Branch has been selected by over 100,000 apps since 2014 including Adobe, BuzzFeed, Yelp, and many more, improving experiences for more than 3 billion monthly users across the globe.
Judges will be looking for an intelligent use of first-, second- or third-party data to bring a competitive advantage. Entrants should highlight how the use of data has driven success, which could be defined as new customer acquisition, retention, increasing ROI, market voice, engagement or anything else fitting in-line with brand objectives.
Global Excellence
TopCashback is proud to be the UK’s most generous cashback website. Having been established in 2005, we are now the market leaders in cashback and still growing rapidly. TopCashback has over 20 million members globally with sites in UK, US, China, India and most recently Germany. Our aim is to save our members as much money as possible and drive value for our advertisers.
The only category open to companies that operate outside of the United Kingdom.
This campaign focussed category seeks to reward exceptional performance marketing activity in a territory outside of the UK.
VERTICAL AWARDS
Best Fashion Health and Beauty Campaign
Admitad brings together thousands of brands and publishers around the globe. We have extensive experience in affiliate practices and are willing to help our partners develop or successfully monetize their projects. Our team of skilled developers and professional account managers constantly strive to find new ways to grow our programs.
Admitad has created a unified marketing platform for advertisers and publishers to form and expand mutually beneficial relationships. For us, cooperation is more than just business: Admitad strengthens long-lasting relations with affiliates!
https://www.admitad.com/en/?utm_source=info&utm_campaign=pma2022 Twitter
Judges will seek to reward a campaign that has excelled within the fashion, health or beauty vertical using a performance-based methodology.
Provide examples of how the campaign was creatively planned and smartly executed in addition to any technologies used that added value.
This category can be entered in collaboration with one or multiple clients and must be campaign focused.
Best Finance Campaign
Millions of people globally trust Finder to help them make better decisions. We understand that making everyday life decisions such as finding a credit card, buying a home or choosing the right insurance can be daunting! That’s why we’re here. Our goal is to help people navigate those complex decisions by making them less of a chore (and hopefully less of a bore, too!).
In the UK we now help a million people each month learn how to get a better deal across hundreds of categories from financial services to travel and shopping. Our content experts create in-depth guides, reviews and comparison tools to meet the needs of our wide range of users.
Judges will seek to reward a campaign that has excelled within the finance vertical using a performance-based methodology.
Provide examples of how the campaign was creatively planned and smartly executed in addition to any technologies used that added value. Returning again in 2022 – how collaboration and the human touch enhanced the campaign for a competitive edge.
This category can be entered in collaboration with one or multiple clients and must be campaign focused.
Best Retail and E-Commerce Campaign
Incubeta is a team of over 560 creators, thinkers, makers and doers working across 17 offices globally to unlock business growth. Incubeta combines capabilities across the full spectrum of digital disciplines to deliver standout outcomes at every brand touchpoint, from awareness to fulfilment.
With performance marketing at its core and the unification of all specialisms, Incubeta remains at the forefront of innovation to help businesses unlock the power of digital and amplify growth.
https://www.incubeta.com/?utm_source=social_media&utm_medium=linkedin_description&utm_campaign=brand_description Twitter
Judges will seek to reward a campaign that has excelled within retail or e-commerce using a performance-based methodology.
Provide examples of how the campaign was creatively planned and smartly executed in addition to any technologies used that added value.
This category can be entered in collaboration with one or multiple clients and must be campaign focused.
Best Technology and Telecoms Campaign
We help turn more of your clicks into customers with data driven, performance-based advertising. Every day our global network of publishers and media connects businesses with millions of new customers across Finance, Travel and Retail verticals. Whether your goal is increased sales, leads, app installs or web traffic, or bigger market share in the cashback channel, we give you the tools to unlock it through our Affiliate Network, Performance Analytics and Incentive Marketing solutions. Over 1,000 of the world’s most successful businesses choose Optimise to deliver the highest-value customers from their ad spend.
Judges will seek to reward a campaign that has excelled within the technology and telecoms vertical using a performance-based methodology.
Provide examples of how the campaign was creatively planned and smartly executed in addition to any technologies used that added value. Returning again in 2022 – how collaboration and the human touch enhanced the campaign for a competitive edge.
This category can be entered in collaboration with one or multiple clients and must be campaign focused.
Best Travel Leisure and Lifestyle Campaign
Uniqodo’s Promotion Experience Platform Unites Incentives That Motivate with Online Experiences That Inspire Action. Working with Uniqodo combines the performance of advanced promotions with great customer experience to supercharge conversion and engagement – whether through codes, rewards or cashback – across the entire customer lifecycle. We call this Promotion Experience – A curated promotional journey that targets and guides prospects through every stage of the customer lifecycle.
Judges will seek to reward a campaign that has excelled within the travel, leisure or lifestyle vertical using a performance-based methodology.
Provide examples of how the campaign was creatively planned and smartly executed in addition to any technologies used that added value. Returning again in 2022 – how collaboration and the human touch enhanced the campaign for a competitive edge.
This category can be entered in collaboration with one or multiple clients and must be campaign focused.
INDUSTRY AWARDS
Best Industry Initiative
Acquired by Global Savings Groups in 2019, Pouch is the UK’s original money-saving browser extension. Pouch first came to public attention in 2017 when they received 5 offers on Dragons Den, building a huge amount of trust with UK consumers and merchants.
Pouch has gone from strength to strength since then and now has nearly 300,000 weekly active users who shop on their 3,000+ UK partner websites, including some of the largest and most recognised retailers.
The Pouch extension features a variety of useful tools that aim to prevent users from site hopping, stay on retailers’ pages and convert purchases in a variety of ways that ensure abandonment rates are reduced. Overall Pouch is a great tool and really plays a critical step in the customer journey, making the shopping experience easier and better for the consumers at every stage of the journey.
A high-level initiative by a company or group that has helped further the development of the performance marketing industry.
Examples for consideration include but are not limited to team wellbeing initiatives, collaborations or initiatives that help industry adoption or recognition.
Best Partnership NEW
Neo Media World is a digital transformation and performance marketing agency. Neo stands for what is new in media and marketing. We’re an autonomous agile company within Mindshare, backed by the resources and scale of GroupM. Working with a wide range of blue chip and disruptor brands, we’re focused on delivering business outcomes and accelerating digital transformation. We are our clients’ competitive advantage and help transform their business through performance marketing and technology.
Judges are seeking to reward a solid example of a partnership between two or more companies that has driven mutual success.
Success could be defined as increasing customer conversion, sales or perhaps amplifying reach. Partnerships take many forms and thus any objective that has helped each party edge closer to their goals or mission would be valid for consideration.
Best Performance Marketing Agency
Partnerize is the leader in partnership automation. The Partnerize platform is the only of its kind to deliver a fully integrated, comprehensive suite of discovery, recruitment, optimization, payment, brand safety and fraud prevention capabilities for marketers seeking a high transparency, scalable subsidy to alleviate pressure on their unit economics as a result of over dependence on primary sales and marketing channels. Supported by unrivaled service including the category’s only in-housing support program, with Partnerize, you’re in control of the entire partnership marketing lifecycle—all on a single platform. Partnerize has a global footprint, retaining offices in Australia, Japan, the Netherlands, New York, Philadelphia, San Francisco, Singapore, and the United Kingdom. For more information on how Partnerize helps turn your partnerships into a profit center, please visit https://partnerize.com/en.
The winner of the PMA for Best Performance Marketing Agency will have a thriving performance marketing arm, as well boasting success as an operation and manager of results – based marketing efforts.
Best Performance Marketing Technology
Optimus Performance Marketing is a multi-award-winning affiliate marketing agency dedicated to driving growth and sales for e-commerce business. Operating across global territories, we have gained an industry-wide reputation for honesty and excellent results, which has been sustained for 12 years. From their offices in Plymouth, London and Germany they’ve grown Optimus Performance Marketing is a multi-award-winning affiliate marketing agency dedicated to driving growth and sales for e-commerce business. Operating across global territories, we have gained an industry-wide reputation for honesty and excellent results, which has been sustained for 12 years. From their offices in Plymouth, London and Germany they’ve grown and evolved into the successful affiliate and e-commerce focussed marketing agency they are today – trusted and respected by the amazing brands they work with (KwikFit, High Street TV, Snapfish, Gant, M&M Direct, Crocs, Chi Chi London, The Jewel Hut and Treatwell to name a few).
Judges are looking for a technology that has helped supercharge a client’s performance marketing activity.
Along with obvious benefits through return on spend, the technology, service or SaaS platform may provide a competitive advantage for its subscribers or allow them to do business in a smarter way.
Judges will be looking for an innovative product and evidence of its evolution along with proof of customer adoption, results, and satisfaction.
Entries should demonstrate
• What challenges does the technology help to solve
• How is the technology unique and innovative
• Evidence of client adoption and results
• How has the technology evolved during the judging period
• Provision of three client testimonials
Best Team in Performance Marketing
LeadScale provides the greatest leverage to any business – the ability to use personal data to identify more opportunities earlier, driving revenue at scale. We combine technology and expertise into an integrated solution that enables businesses to own every moment of the data journey, from engagement to relationship. Built on strong principles of transparency and truth and with the best filters in the industry, the LeadScale Engine maximizes input quality and delivers refined, verified and consented personal data. We combine our infrastructure expertise with regulatory and organizational fluency to orchestrate data movement and automate the best next action at every step of any customer journey.
This multi-demographic award aims to recognise great teams that have earned the respect and admiration of their clients. Great teams keep the industry evolving and the PMAs are keen to recognise those that excel and collaborate with their clients to optimise their activity and potential.
This award is open to teams from across the performance marketing industry.
Industry Rising Star
Just Media is a Global AdTech & Media Business Group helping leading brands accelerate their growth through performance marketing, enabling +600 active clients to generate more than $300M in annual revenue.
With 14 years of experience under its wing and a high-impact team ready to discover new ways to keep the industry growing, Just Media provides networks, advertisers, and publishers a platform to expand their business worldwide across the 40 Geos it operates on.
At Just Media Group the whole team is driven by technology, passion, ownership, teamwork, and diversity.
Put simply, Just Media is the trusted Ad partner brands rely on to boost their growth.
Just Media Group
#ItsWhereYouGetMore
Aimed at rewarding bright, ambitious and exceptional talent working in the performance marketing industry.
Nominations are welcome from across all demographics; this could be directly from individuals with employer endorsement, or from their employers, however, employers must outline the impact the nominee has had on the business and their performance during the judging period.
Up to six entrants will be shortlisted who will be invited to the judging day to pitch to four dragons on an industry related topic.
During the pitch, judges will be looking for drive, enthusiasm, ambition and industry knowledge.
Before heading to the judging day, the shortlisted entrants will be encouraged to seek wider endorsements from the industry via a voting form, with qualitative feedback from clients and peers considered by judges.
A reduced fee is applicable for entry.
Industry's Choice of Publisher
For a shot at their very own PMA, publishers competing for the Industry’s Choice of Publisher award must complete the entry form provided on the website when entries launch.
Judges will then create a shortlist based on a number of attributes on how well the network engages with its clients, enables them to evolve and optimise their performance marketing activity. Once the shortlist is announced the industry places their vote, with our one vote one company rule being retained from last year’s successful introduction.
Entries should demonstrate
• Examples of innovation
• Examples of tools or features that set you apart from other publishers
• Example of going the extra mile
Publisher's Choice of Network
Global Savings Group is a tech-driven rewards company empowering millions of people to make better purchase decisions.
Founded in 2012 and headquartered in Munich, Global Savings Group is Europe’s largest shopping rewards company with an existing international footprint in more than twenty markets. We provide people with access to exclusive savings, deals, product information & reviews and discovery from their favourite stores and brands.
Through its successful acquisitions of IGraal, Pouch, and Shoop, GSG consolidates the industry and manages to establish a comprehensive portfolio of leading consumer brands and solutions.
In addition, we have built outstanding partnerships with the largest news publishers worldwide, such as Daily Mail, Metro, CNN, El Pais, Le Monde, Focus among many others. We are committed to connecting brands and customers worldwide, building strong partnerships, and helping shoppers make smarter decisions.
For a shot at their very own PMA, affiliate networks competing for the Publisher’s Choice of Network award must enter as usual via the webite. Judges will then create a shortlist based on a number of attributes on how well the network engages with their clients, enables them to evolve and optimise their performance marketing activity.
Once the shortlist is announced the industry places their vote, with one vote per company rule being retained from last year’s successful introduction.
Entries should demonstrate
• Examples of innovation
• Examples of tools or features that set you apart from other networks
• Example of going the extra mile