CAMPAIGN & CHANNEL AWARDS
Best Programme Launch or Migration NEW
Acquire is a boutique, premium affiliate marketing agency, proud to work internationally with brands like Ralph Lauren, I Saw It First, Benefit Cosmetics & Revolution Beauty. We’re incredibly proactive, and ensure the service we offer our clients is second to none.
New for 2020, judges are seeking a standout affiliate/partner programme launch or migration.
The winning entry will be able to demonstrate diligent research, planning and execution whilst also detailing successful partner adoption, optimisation and/or growth.
The success could be demonstrated in the form of revenue, profitability, efficiencies, expansion into new markets, better meeting the brand’s objectives, synergy, partnership types, and more.
The category can be entered directly by advertisers in-housing, agencies, affiliate networks or SaaS partnership platforms.
THIS AWARD IS OPEN TO:
Advertisers
Agencies
Networks
Tech
Best Price Comparison Website (PCW) Strategy NEW
Affiliate Future provides exceptional marketing solutions for a range of online retailers and service providers. We have experience working with clients from SMEs to blue-chip brands. Affiliate Future manages national and international affiliate marketing programmes.
Our passion for performance marketing combined with our first-class service enables us to provide merchants and affiliates with high-performance results.
Judges are looking to reward an exceptionally researched, planned and executed campaign utilising Price Comparison Websites.
Open to brands across all verticals from Finance to Retail. The successful campaign should demonstrate diligent execution with a close eye on ROI and successful adoption of data and/or technology.
The category can be entered by advertisers, agencies and publishers either directly or by a PCW in conjunction with a client.
THIS AWARD IS OPEN TO:
Advertisers
Agencies
Publishers
Tech
Best Lead Generation Campaign
Make Your Lead Generation Better with Databowl. Software to Manage, Track, Create and Optimise all aspects of your lead generation, Databowl has been used to generate over 475 million Leads across the globe.
Databowl is used by everyone from Start-ups and SMEs to some of the biggest Brands in the world and industry-leading performance marketers. They all share in common the desire to make their lead generation better and use Databowl to achieve this.
Lead generation is not just about quantity, but quality. Databowl believe in generating the very best leads possible and have a range of solutions to enable this. Good luck to all the lead generators in this category!
We’re seeking a specific lead-based campaign that has firmly met client objectives by delivering high-quality prospects through a smart, cost-effective and ethical strategy.
Successful entrants will be able to quantify the relative value of leads to the client, keeping them in-line with their original objectives for the campaign.
THIS AWARD IS OPEN TO:
Advertisers
Agencies
Publishers
Networks
Tech
Best Paid Search Campaign
Admitad brings together thousands of brands and publishers around the globe. We have extensive experience in affiliate practices and are willing to help our partners develop or successfully monetize their projects. Our team of skilled developers and professional account managers constantly strive to find new ways to grow our programs.
Admitad has created a unified marketing platform for advertisers and publishers to form and expand mutually beneficial relationships. For us, cooperation is more than just business: Admitad strengthens long-lasting relations with affiliates!
Proficient and successful management of a paid search campaign is likely to pique a judge’s interest in this particular category. Successful entrants must demonstrate innovative use of the channel, incorporating data and new tools where necessary, managed by an in-house team or for a client.
Judges will seek alignment to brand values and goals across a well-thought-out and delivered effort.
THIS AWARD IS OPEN TO:
Advertisers
Agencies
Publishers
Networks
Tech
Best Use of Data
Judges will be looking for an intelligent use of first-, second- or third-party data to bring a competitive advantage.
Entrants should highlight how the use of data has driven a company or campaign to success, which could be defined as new customer acquisition, retention, increasing ROI, market voice, engagement or anything else fitting in-line with brand objectives.
THIS AWARD IS OPEN TO:
Advertisers
Agencies
Publishers
Networks
Tech
Best Paid Social Campaign
Webgains is the hi-performance affiliate marketing network. We connect you with the right customers fast wherever they are in the world. Combining cutting edge technology, performance marketing experience, and world-class expertise, we match brands with the best editorial and publishing partners to put our clients from blue-chips to start-ups ahead of the pack and boost sales
We’re seeking an innovative and effective paid social campaign or strategy that gained a stellar set of results via a performance-based effort.
Whether the objective was to drive sales, engagement, leads or even footfall, entries should demonstrate how client objectives were met and ROI achieved from the activity.
THIS AWARD IS OPEN TO:
Advertisers
Agencies
Publishers
Networks
Tech
Best Managed Affiliate Programme - Enterprise Level
Honey was founded in 2012 with the mission to streamline the online shopping experience. For consumers, the focus was to turn inefficiency into time while saving them money along the way. For partners, this meant creating a unique end-to-end shopping platform that consumers trust and visit that allows for affordable new user acquisition and high-level targeting.
While our first core product was our browser extension which gave users the confidence to transact and helped mitigate comparison shopping for retailers. Today, we have a multitude of products that help retailers reach the right users at the right time and consumers check out with ease and confidence. We have grown immensely over the last 6 and a half years to 20M+ monthly active users from 200+ countries, we partner with more than 10K brands and consumers are spending more than £1B per month with Honey. Honey is also a top 2 publisher in the 15 networks we support worldwide.
Understanding the complexity of the affiliate channel is paramount to running a successful programme.
Judges will be looking for well-executed, competent and holistic management of an individual brand’s affiliate programme by an agency, in-house team or affiliate network, as well as improvement on the previous year’s work.
Should demonstrate:
Clear objectives for the affiliate programme during the judging period
Challenges met and how they were overcome
Evidence of a deep understanding of the affiliate industry
Demonstration of a willingness to innovate, adapt and evolve
Evidence of programme optimisation
THIS AWARD IS OPEN TO:
Advertisers
Agencies
Publishers
Networks
Tech
Best Managed Affiliate Programme - SME NEW
BRAVO SAVINGS NETWORK is an Affiliate Marketing company specialised in the promotion of Discount Codes and Offers for online shopping. Based in Florence, Italy, our Team is made up of experienced account managers, mother tongue content writers, as well as IT and digital performance specialist from all over the world.
We currently operate in the UK, Germany, France, Italy, Spain, Poland and in the USA. Since 2015 our company has grown exponentially and BravoVoucher.co.uk in particular, has more than doubled its performance since its launch in late 2017, rapidly establishing itself as one of the leading publishers in the UK market.
SME’s broadly have different goals and KPI’s to enterprise brands. This new category pitches them exclusively against their peers.
Judges will be looking for well-executed, competent and holistic management of an individual brand’s affiliate programme by an agency, in-house team or affiliate network.
The entry should demonstrate:
Clear objectives for the SME’s affiliate programme during the judging period
Evidence of value add activity with a deep understanding of the affiliate industry to drive results
Demonstration of a willingness to innovate, adapt and evolve the programme
Evidence of programme optimisation and strategies to maximise results from various publisher types.
For this category, an SME is defined as a company with less than 250 employees and <£40m in annual turnover.
THIS AWARD IS OPEN TO:
Advertisers
Agencies
Publishers
Networks
Tech
Best Affiliate Marketing Innovation
Pouch is the UK’s original money-saving browser extension. Pouch first came to public attention in 2017 when they received 5 offers on Dragons Den, building a huge amount of trust with UK consumers and merchants. Pouch has gone from strength to strength since then and now has 150,000 weekly active users who shop on their 3,000+ UK partner websites.
Judges will be accolading innovation in the form of a new technology, creative strategy or campaign in the affiliate space.
Previous winners of this prize have focused on the adoption of new features from their tech partners, their work with other channels and changing the way they reward affiliates in showcasing their excellence. Judges will be looking at ROI but also the potential for change and innovation in the long-term.
Entrants should demonstrate:
What problem has the innovation solved
Challenges met and how they were overcome
Smart execution and deployment of the innovation • Results from deployment of the innovation
THIS AWARD IS OPEN TO:
Advertisers
Agencies
Publishers
Networks
Tech
Best Content Marketing Campaign
Judges will be on the lookout for something very simple: a content-based marketing campaign that turned brilliant ideas into clear results.
Your content marketing campaign could include automation, interaction with other channels or data; we’re confident of the winning campaign demonstrating a cohesive, strategic approach with an astute distribution strategy, all backed up by impressive figures.
THIS AWARD IS OPEN TO:
Advertisers
Agencies
Publishers
Networks
Tech
Best Influencer Marketing Campaign
Judges will be rewarding a creative, well-executed and effective influencer marketing campaign that has met or exceeded the stated objectives from the client.
Judges will seek evidence of diligent planning and creator recruitment, whilst keeping a keen eye on measurement, fraud prevention, effective use of data and most importantly flawless execution.
THIS AWARD IS OPEN TO:
Advertisers
Agencies
Publishers
Networks
Tech
Most Creative Performance Marketing Campaign
Planit is an award-winning performance marketing agency focused on scale, efficiency and life-time value. We deliver highly efficient end to end campaigns with multi-channel media buying, that’s supported by in house experts focused on increasing user engagement and conversion rates.
Whatever your budget, the size of your company or channels of focus, we’re after the best performance marketing campaign in terms of creativity and innovation. The winning entrant will be able to showcase lateral, thinking outside the box and a desire to move away from the norm for strong performance.
Judges will also be on the lookout for campaigns that may sow the seeds for an even bigger return in the long run.
Entrants from exploratory, low budget campaigns are encouraged.
THIS AWARD IS OPEN TO:
Advertisers
Agencies
Publishers
Networks
Tech
Best Integrated Performance Campaign
Channels working in tandem is the focus of our award for Best Integrated Performance Campaign. Whether it’s affiliate marketing working with paid search, paid social working with display advertising, or another combination of results-based marketing, a PMA is awarded to a company or team that has combined two or more activities for great results.
Entries should detail the efforts that have been undertaken in helping things get off the ground, including any evidence of changes that needed to occur to attain the desired outcome.
THIS AWARD IS OPEN TO:
Advertisers
Agencies
Publishers
Networks
Tech
Best Brand Engagement Campaign
The Best Brand Engagement Campaign is designed to reward activities that help engage an audience via a performance-based approach.
The winning campaign will have succeeded in generating conversation or actions from the desired audience segment and having this benefit the company’s underlying goal.
THIS AWARD IS OPEN TO:
Advertisers
Agencies
Publishers
Networks
Tech
Global Excellence
Bio coming soon…
Open to companies that operate outside of the United Kingdom. The category seeks to reward exceptional performance marketing activity on a global scale.
The category is made for any publisher, advertiser, network, agency or technology solution making serious progress with their global footprint.
THIS AWARD IS OPEN TO:
Advertisers
Agencies
Publishers
Networks
Tech
VERTICAL AWARDS
Best Fashion, Health and Beauty Campaign NEW
Judges will seek to reward a campaign that has excelled within the fashion, health or beauty vertical using a performance-based methodology.
Provide examples of how the campaign was creatively planned and smartly executed in addition to any technologies used that added value. Returning again in 2020 – how collaboration and the human touch enhanced the campaign for a competitive edge.
This category can be entered in collaboration with one or multiple clients and must be campaign focused.
THIS AWARD IS OPEN TO:
Advertisers
Agencies
Publishers
Networks
Tech
Best Retail and E-Commerce Campaign
We’re a specialist Media Agency, working across all forms of Paid Media, Creative, SEO and Analytics. Since our founding 15 years ago, our heritage in performance marketing has put innovation and agility at the forefront of how we work.
Working with the likes of M&S, Liverpool FC and Microsoft, we’re no stranger to a challenge, and have built a global team of 300+ who understand business objectives, whether you’re an SME looking to scale or a global business finding efficiency.
NMPi is a part of the Incubeta Group which is the union of three market-leading specialists across Media, Technology and Creative, comprising of NMPi, DQ&A and Joystick.
Judges will seek to reward a campaign that has excelled within the retail or e-commerce vertical using a performance-based methodology.
Provide examples of how the campaign was creatively planned and smartly executed in addition to any technologies used that added value. Returning again in 2020 – how collaboration and the human touch enhanced the campaign for a competitive edge.
This category can be entered in collaboration with one or multiple clients and must be campaign focused.
THIS AWARD IS OPEN TO:
- Advertisers
- Agencies
- Publishers
- Networks
- Tech
Best Finance Campaign
Millions of people globally trust Finder to help them make better decisions. We understand that making everyday life decisions such as finding a credit card, buying a home and getting insurance can be daunting. That’s why we’re here. Our goal is to help people navigate those complex decisions by making them less of a chore (and hopefully less of a bore, too!). We are proud to be the UK’s fastest-growing comparison site.
Judges will seek to reward a campaign that has excelled within the finance vertical using a performance-based methodology.
Provide examples of how the campaign was creatively planned and smartly executed in addition to any technologies used that added value. Returning again in 2020 – how collaboration and the human touch enhanced the campaign for a competitive edge.
This category can be entered in collaboration with one or multiple clients and must be campaign focused.
THIS AWARD IS OPEN TO:
Advertisers
Agencies
Publishers
Networks
Tech
Best Technology and Telecoms Campaign
We help turn more of your clicks into customers with data driven, performance-based advertising. Every day our global network of publishers and media connects businesses with millions of new customers across Finance, Travel and Retail verticals. Whether your goal is increased sales, leads, app installs or web traffic, or bigger market share in the cashback channel, we give you the tools to unlock it through our Affiliate Network, Performance Analytics and Incentive Marketing solutions. Over 1,000 of the world’s most successful businesses choose Optimise to deliver the highest-value customers from their ad spend.
Judges will seek to reward a campaign that has excelled within the technology and telecoms vertical using a performance-based methodology.
Provide examples of how the campaign was creatively planned and smartly executed in addition to any technologies used that added value. Returning again in 2020 – how collaboration and the human touch enhanced the campaign for a competitive edge.
This category can be entered in collaboration with one or multiple clients and must be campaign focused.
THIS AWARD IS OPEN TO:
Advertisers
Agencies
Publishers
Networks
Tech
Best Travel, Leisure and Lifestyle Campaign
The Groupon Reach Network is the collaboration of vouchercloud and Groupon along with our whitelabel partners. Supported by The Mirror, The Guardian, Mumsnet, and the Irish Independent, the Groupon Reach Network is the ultimate shopper destination
As one of the industry’s largest players, the Reach Network gives you access to more customers, an unrivalled reach, streamlined account management, and improved campaign performance – all through a single, unified approach.
Judges will seek to reward a campaign that has excelled within the travel, leisure or lifestyle vertical using a performance-based methodology.
Provide examples of how the campaign was creatively planned and smartly executed in addition to any technologies used that added value. Returning again in 2020 – how collaboration and the human touch enhanced the campaign for a competitive edge.
This category can be entered in collaboration with one or multiple clients and must be campaign focused.
THIS AWARD IS OPEN TO:
Advertisers
Agencies
Publishers
Networks
Tech
INDUSTRY AWARDS
Community Hero NEW
Since 2006 Optimus Performance Marketing has been at the forefront of the affiliate marketing industry, winning numerous industry awards and consistently maintaining profitable growth.
With experienced staff operating from offices in Plymouth, London and San Diego they deliver end to end management, strategy and consultancy services worldwide to all sizes of client and market vertical. Optimus believes that success comes from continued evolution, so continually invest in training and tools to ensure that we can offer class-leading service while retaining staff and clients.
This award is dedicated to companies who are putting social responsibility, ethics and company culture at the very core of what they do.
Whether it’s supporting directly or allowing the company time to work with charitable schemes, championing diversity or looking at ways to help make your business work best for your employees, this award recognises the very best in socially-responsible business initiatives.
The winning entrant will be able to demonstrate that they practice what they preach and are leaders in corporate social responsibility.
THIS AWARD IS OPEN TO:
- Advertisers
- Agencies
- Publishers
- Networks
- Tech
Best Customer Conversion Platform NEW
Closing the sale is the performance industry’s bread and butter, though in recent year’s the strategy and technologies used to influence, stretch and close the sale has evolved.
For this category, judges are looking for a well-oiled platform, service or tool that helps brands drive more sales; that could be in the form of data-led messaging, basket stretching, increasing LTV, driving engagement or reducing sales lead times.
Applicants will be required to demonstrate proof of adoption and how objectives were met for a client.
THIS AWARD IS OPEN TO:
- Advertisers
- Agencies
- Publishers
- Networks
- Tech
Best Team in Performance Marketing
Uniqodo is the Promotions Engine that advances the way advertisers market and message to their audiences using coupon codes. Uniqodo can be enabled simply on any eCommerce platform allowing advertisers to prevent code misuse, increase conversions and enable more partnerships.
Returning for a second year in 2020, this multi-demographic award aims to recognise great teams that have earned the respect and admiration of their clients.
Great teams keep the industry evolving and the PMAs are keen to recognise those that excel and collaborate with their clients to optimise their activity and potential.
This award is open to teams from across the performance marketing industry.
THIS AWARD IS OPEN TO:
Advertisers
Agencies
Publishers
Networks
Tech
Most Effective Agency
Partnerize is the leader in partnership automation. The AI-powered Partnerize Partner Automation Platform delivers data-driven intelligence and industry-leading management tools that are essential for materially improving ROI from this fast-growing sales channel. The Partnerize Platform has won more than two dozen awards including Best Technology from the International Performance Marketing Awards. The world’s leading companies, including 63 top retailers, 11 international airlines, 9 of the largest telecoms, and more than 200 other global brands rely on Partnerize to drive and manage more than $6B in partner sales and $500M in partner payments every year.
The winner of the PMA for Most Effective Agency will have a thriving performance marketing arm, as well as boasting success as an operation and manager of results-based marketing efforts. Advocacy of performance marketing and development of activity within channels will be key, as will the consistent ability to meet client objectives.
As this category requires collation of agency data, a dedicated entry form must be completed to align all entry criteria.
Entries should demonstrate:
Agency deliverables
Innovation and uniqueness
Effective communication, transparency and relationship management
Success in delivering ROI from a client and agency perspective
THIS AWARD IS OPEN TO:
Agencies
Best Performance Marketing Technology
Lead and demand generation is about to come of age! How long have we been telling you? Too long.
With the new European regulations and the significant shift in consumer attitudes towards data privacy, professional solutions are moving from a ‘nice to have’ to a ‘must have’.
Here at Lola Grove, we’re hoping that this year’s winner has truly embraced the compliance and regulatory requirements of the future, and set the bar. Good luck to all the entrants.
Judges are looking for a technology that has helped supercharge a client’s performance marketing activity.
Along with obvious benefits through return on spend, the technology, service or SaaS platform may provide a competitive advantage for its subscribers or allow them to do business in a smarter way.
Judges will be looking for an innovative product and evidence of its evolution along with proof of customer adoption, results, and satisfaction.
Should demonstrate:
What challenges does the technology help to solve
How is the technology unique and innovative
Evidence of client adoption and results
How has the technology evolved during the judging period • Provision of three client testimonials
THIS AWARD IS OPEN TO:
Tech
Publisher's Choice of Network
Global Savings Group is a PubTech platform for Commerce Content operating over 100 digital assets with the world’s leading publishers, helping them monetise their channels by delivering products, recommendations, deals and discounts to consumers. By assisting millions of consumers in making smarter shopping decisions, GSG enables advertisers to reach high-intent users at scale in over 20 markets around the world.
Founded in 2012, GSG’s fast-growing team of 400+ tech enthusiasts, online marketers, account managers and editors funnel more than 1.5 million purchases every month. By aggregating the editorial curation and distribution of Commerce Content on one unique technology stack, GSG is transforming the way consumers buy, brands sell, and digital publishers earn – one transaction at a time.
For a shot at their very own PMA, affiliate networks competing for the Publishers Choice of Network award must complete the entry form provided on the website when entries launch. Judges will then create a shortlist based on a number of attributes on how well the network engages with their clients, enables them to evolve and optimise their performance marketing activity.
Once the shortlist is announced the industry places their vote, with one vote per company rule being retained from last year’s successful introduction.
Should demonstrate:
Examples of innovation
Examples of tools or features that set you apart from other networks • Example of going the extra mile
Testimonials
THIS AWARD IS OPEN TO:
Networks
Industry's Choice of Publisher
CJ Affiliate by Conversant is the leading global affiliate marketing network, specialising in pay-per-performance programmes that drive results for businesses around the world. The CJ Affiliate network helps to reach and connect with millions of online consumers every day by facilitating productive partnerships between advertisers and publishers. Drive more sales and expand your reach – experience the network effect with CJ. Visit CJ Affiliate’s website for more information.
For a shot at their very own PMA, publishers competing for the Industry’s Choice of Publisher award must complete the entry form provided on the website when entries launch.
Judges will then create a shortlist based on a number of attributes on how well the network engages with its clients, enables them to evolve and optimise their performance marketing activity. Once the shortlist is announced the industry places their vote, with our one vote one company rule being retained from last year’s successful introduction.
Should demonstrate:
Examples of innovation
Examples of tools or features that set you apart from other publishers • Example of going the extra mile
Testimonials
THIS AWARD IS OPEN TO:
Publishers
Industry Rising Star
Piggy is a Global cashback publisher. Our users earn cashback and save money through our site and patent-pending browser extension. Our extension also has the ability to automatically find and apply vouchers to our members. We currently have over 4 million users worldwide and are rapidly growing. Our members are based in the US, UK, Germany, and France. Piggy is the easiest way to earn cashback and save money!
Aimed at rewarding bright, ambitious and exceptional talent working in the performance marketing industry.
There is no fee to enter this category and nominations are welcome from across all demographics; this could be directly from individuals with employer endorsement, or from their employers, however, employers must outline the impact the nominee has had on the business and their performance during the judging period.
Up to six entrants will be shortlisted who will be invited to the judging day to pitch to dragons.
During the pitch, judges will be looking for drive, enthusiasm, ambition and industry knowledge.
The shortlisted entrants will be encouraged to seek wider endorsements from the industry via a voting form, with qualitative feedback from clients and peers considered by judges.
The deadline for submitting candidates is the same as the Final Entry Deadline, as per the rest of the categories.
THIS AWARD IS OPEN TO:
Advertisers
Agencies
Publishers
Networks
Tech
