Categories

The Best Business to Business (B2B) category seeks to reward a B2B campaign utilising any performance-based methodology to meet predefined goals and objectives for the brand.

The Best Brand Engagement Campaign seeks to reward activities that help engage an audience with a brand via a performance-based approach.

The winning campaign will have succeeded in generating conversation or actions from the desired audience segment and having this benefit the company’s underlying goal.

Judges will be on the lookout for a content partnership that turned brilliant ideas into measurable results.

The content partnership could have helped guide consumers along the purchasing funnel via commerce content or social commerce to drive sales or leads for a brand.

Smart marketers think outside of the box, looking for new ways to overcome challenges. Whether based on a micro, small or large budget, judges are seeking to reward those who have adopted a test and learn approach with an experimental campaign, utilising new technology, ideas or data that has driven positive results for a client.

Judges are seeking well executed examples of campaigns or strategies for a brand that have engaged with multiple types of partners or performance marketing methods to reach or influence consumers at all stages of the purchasing funnel.

Judges will be rewarding a creative, well-executed and effective influencer marketing campaign that has met or exceeded the stated objectives from the client.

Judges will seek evidence of astute technology adoption and diligent planning, whilst keeping a keen eye on measurement, creativity and most importantly flawless execution.

Channels working in tandem is the focus of our award for Best Integrated Performance Campaign.

Whether it’s affiliate marketing working with paid search, CTV working with creators or another combination of outcome-based marketing, the award will be furnished to a company or team that has combined two or more measurable activities for great results.

Entries should detail the efforts that have been undertaken in helping things get off the ground, including any evidence of changes that needed to occur to attain the desired outcome.

Judges are seeking a lead generation campaign that has firmly met client objectives by delivering high-quality prospects through a smart, cost-effective and ethical strategy.

Successful entrants will be able to quantify the relative value of leads to the client, keeping them in-line with their original objectives for the campaign.

Understanding the complexity of the affiliate channel is paramount to running a successful programme.

Judges will be looking for well-executed, competent and holistic management of an individual brand’s enterprise level affiliate programme by an agency, in-house team or affiliate network, as well as improvement on the previous year’s work.

For this category, Enterprise Level is defined as a company with over 250 employees and >£40m in annual turnover.

SMEs broadly have different goals and KPIs to enterprise brands. This relatively new category pitches them exclusively against their peers.

Judges will be looking for well-executed, competent and holistic management of an individual brand’s affiliate programme by an agency, in-house team or affiliate network.

For this category, an SME is defined as a company with less than 250 employees and <£40m in annual turnover.

Proficient and successful management of a paid search campaign is likely to pique a judge’s interest in this particular category. 

Successful entrants must demonstrate a proficient use of the channel, incorporating data, platforms utilised and new tools where necessary, managed by an in-house team or for a client. 

Judges will seek alignment to brand values and goals across a well thought-out and delivered effort.

Judges are seeking to reward an innovative and effective paid social campaign or strategy that gained a stellar set of results via a performance-based effort.

Whether the objective was to drive sales, engagement, leads or even footfall, entries should demonstrate how client objectives were met.

Judges will be accolading innovation in the form of technology, creative strategy or campaign execution in the performance marketing space.

Judges will be looking at ROI but also the potential for change and innovation in the long-term.

Judges will be seeking to recognise smart use of AI within the planning, execution or measurement of a performance marketing campaign.

Judges will be looking for an intelligent use or analysis of first-, second- or third-party data. Entrants should highlight how the use and analysis of data has driven success.

Sophisticated use of dynamic commissioning to drive value and sales for a brand will be recognised with this new category.

Judges will be seeking to reward a strategy that has driven value and efficiencies for the brand, whilst incentivising partners to drive profitable sales.

Judges are seeking a standout use of programmatic ad-buying with clear evidence of results.

Judges will be looking to reward an entry that clearly details the campaigns objectives, target audience, inventory used, and determine the value of the programmatic ad strategy to the business or client.

From live shopping to AR. This category recognises a campaign that has utilised social platforms to successfully drive, or influence a conversion for a brand. Either internally or via a partnership with a publisher or creator.

Entrants should quantify the value of the social commerce campaign and how objectives were met.

Judges will seek to reward a campaign that has excelled within the finance vertical using a performance-based methodology.

Provide examples of how the campaign was creatively planned and smartly executed in addition to any technologies used that added value. 

This category can be entered in collaboration with one or multiple clients and must be campaign focused.

Judges will seek to reward a campaign that has excelled within retail or eCommerce using a performance-based methodology.

Provide examples of how the campaign was creatively planned and smartly executed in addition to any technologies used that added value.

This category can be entered in collaboration with one or multiple clients and must be campaign focused.

Judges will seek to reward a campaign that has excelled within the technology and telecoms vertical using a performance-based methodology.

Provide examples of how the campaign was creatively planned and smartly executed in addition to any technologies used that added value. Returning again in 2024 – how collaboration and the human touch enhanced the campaign for a competitive edge.

This category can be entered in collaboration with one or multiple clients and must be campaign focused.

Judges will seek to reward a campaign that has excelled within the travel, leisure or lifestyle vertical using a performance-based methodology.

Provide examples of how the campaign was creatively planned and smartly executed in addition to any technologies used that added value. 

This category can be entered in collaboration with one or multiple clients and must be campaign focused.

For a shot at their very own PMA, affiliate networks or SaaS competing for the Affiliate Network or SaaS of the Year award, must enter as usual via the website. Judges will then create a shortlist based on how well the network or SaaS engages and supports their clients, enabling them to evolve and optimise their performance marketing activity.

Once the shortlist is announced the industry places their vote. With one vote per company taken into consideration when deciding the outright winner.

As per last year, this award focuses on product development, service and support for both advertisers and for publishers/affiliates.

Judges are looking for a technology that has helped grow, service or drive efficiencies for client’s performance marketing activity.

Along with obvious benefits through return on spend, the technology may provide a competitive advantage for its subscribers or allow them to do business in a smarter way.

Judges will be looking for an innovative product and evidence of its evolution along with proof of customer adoption, results, and satisfaction.

Judges are looking for a technology that has helped brands target consumers and achieve measurable sales or improved customer experience, through innovative technology.

Entrants should demonstrate how its technology is innovative and supports advertisers in their performance marketing efforts.

The winner of the PMA for Best Affiliate & Partnership Marketing Agency will be masters of planning and executing joined-up affiliate and partnership campaigns for their clients. Utilising multiple forms of performance-based partnerships to deliver exceptional results.

The winner of the PMA for Best Agency specialising in Performance Media (Programmatic, Performance Content, Native, Data Solutions etc) – will be masters of driving value for clients using the suite of methodologies available to them for their clients. With a focus on driving digital optimisation and positive transformation.

This multi-demographic award aims to recognise great teams that have earned the respect and admiration of their clients. Great teams keep the industry evolving and the PMAs are keen to recognise those that excel and collaborate with their clients to optimise their activity and potential.

This award is open to teams from across the performance marketing industry.

Aimed at rewarding bright, ambitious and exceptional talent working in the performance marketing industry.

Nominations are welcome from across all demographics; this could be directly from individuals with employer endorsement, or from their employers, however, employers must outline the impact the nominee has had on the business and their performance during the judging period.

Up to six entrants will be shortlisted who will be invited to the judging day to pitch to our dragons on an industry related topic.

During the pitch, judges will be looking for drive, enthusiasm, ambition and industry knowledge.

Before heading to the judging day, the shortlisted entrants will be encouraged to seek wider endorsements from the industry via a voting form, with qualitative feedback from clients and peers considered by judges.

A reduced fee is applicable for entry.

The winner of this new award will be a partnership that has delivered on set objectives that aims to leave the world in a better place. Examples could include partnerships that encourage sustainability, health and purpose, social good or green initiatives.

Judges are seeking to reward a solid example of a partnership between two or more companies that has driven mutual success.

Success could be defined as increasing customer conversion, sales or perhaps amplifying reach. Partnerships take many forms and thus any objective that has helped each party edge closer to their goals or mission would be valid for consideration.

From Performance to Partnerships, judges will be seeking to reward examples of initiatives and policies that foster fruitful and long-term partnerships.

With a focus on fair play – ensuring both brands and publishers get a fair outcome.

Judges are seeking to reward a publisher that has truly excelled during the last 12 months. With a blend of innovation, creativity, uniqueness and results that set them apart from their peers.

As per 2023, this is now a judged category and there will be no public vote.

Judges are looking for an example of a real world challenge that has been solved for a client (with a great outcome) using both technology and the power of great teams.