The Challenge
Transforming a 300+ person performance marketing operation into a unified, future-ready team capable of delivering enterprise-level digital transformation — across search, social, commerce and first-party data — as machine learning platforms and privacy shifts rapidly reshaped the landscape.
The Strategy
Performics restructured around a client-tailored dynamic, integrating search, social, commerce and first-party data into a unified system.
Execution and Innovation
Key initiatives included L’Oréal’s One Search model, LEGO’s global media buying hub and an AI Readiness Scorecard developed in partnership with Google, supported by training programmes including Google Strive and Meta Horizon to equip teams for evolving client needs.
Results
Growth in billings, near-perfect client retention, and significant new business wins, including LEGO and Verizon — alongside an ROAS increase for Samsung UK.
Judges’ Verdict
*”A benchmark-setting entry that defines the best-in-class performance team of the future, genuinely innovative in AI integration with second-to-none client retention rates.“*
*”When high-level expertise is blended with an authentic commitment to employee welfare, the result is a powerhouse team capable of delivering exceptionally strong output for the world’s most demanding brands.“*