Entry Criteria

Who Can Enter?

Any of the following will be eligible to enter this year’s awards. Advertisers, Publishers, Media Owners, Agencies, Networks, Startups, Technology Providers or Individuals who operate in the Performance Marketing sector.

Entries can be made either directly to the company or through an authorised agent such as their network, agency or PR agency.

Entries for multiple categories may be submitted, however, each entry must be adapted to fit the requirements by using the category-specific entry from the entry kit templates.


Companies can be based anywhere in the world but submissions should only relate to activity within the UK and the eligibility period of 12 months prior to the Last Chance deadline of 30.01.20. The Global Excellence award is the only exception where work can have been executed in any or multiple regions.

Any entries which have been submitted in previous years may not be submitted in 2020, unless you can clearly showcase considerable developments in the execution and results have occurred since the last time it was received. It cannot be a simple resubmission of the previous entry.

Withdrawing an Entry

Now that the shortlist has been annouced, entries are no longer able to be withdrawn. Entries fees are non refundable.

Commercial Confidence

To ensure that your entry form does not have points deducted, please ensure that all entry forms are completed in their entirety. This also applies to ensuring your entry includes clear evidence of any commercial success and ROI. The more information you provide, will allow the judges to score you accordingly.

All information you provide will only be looked upon by the judges of your entered category, and they are made to sign a Non-Disclosure Agreement. However, in the event you win an award, some information might be shared from your entry to be featured in our Book of the Night summary of this year’s awards.

If you possess any commercially sensitive information which you would prefer to remain confidential, please indicate this section as for judges eyes only.

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