Entry Criteria

Who can enter?

Any of the following will be eligible to enter this year’s awards. New and Established companies including Advertisers, Publishers, Media Owners, Agencies, Networks, Startups, Technology Providers or Individuals who operate in the Performance Marketing sector.

Entries can be made either directly to the company or through an authorised agent such as their network, agency or PR agency.

Entries for multiple categories may be submitted, however, each entry must be adapted to fit the requirements by using the category-specific entry from the entry kit templates.


Companies can be based anywhere in the world but submissions should only relate to activity within the UK. The PMA’s are aimed at UK consumers or those traveling from abroad to the UK but who will be spending on UK soil. The activity within your campaign must have taken place between 1st January 2023 and 23rd February 2024. 

Any entries which have been submitted in previous years may not be submitted in 2023, unless you can clearly showcase considerable developments in the execution and results have occurred since the last time it was received. It cannot be a simple resubmission of the previous entry.

Withdrawing an entry

An entry may be withdrawn for any reason up until the shortlist is announced upon written request; however the entry fee is non-refundable.

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