Who Can Enter?

The awards are open to Advertisers, Publishers, Media Owners, Agencies, Networks, Startups, Technology Providers or Individuals who operate in the Performance Marketing sector.

Entries may be made directly by the company or via an authorised agent such as their network, agency or PR agency.

Entries may be submitted for multiple categories however, must be tailored to fit the category and entrants must use the category specific entry template supplied.

Full guidance, including deadlines and entry tips can be found in our entry kit.

Who and What is eligible?

Entrants can be based anywhere in the world but submissions should only relate to activity within the UK and aimed at UK consumers.

The eligibility (that’s when the work must have taken place) is 16 months prior to the Last Chance deadline of 13.04.21. This has been extended from the usual 12 months due to the Covid-19 pandemic.

The Global Excellence award is the only exception where work can have been executed in any or multiple regions.

Any entries which have been submitted in previous years may not be submitted in 2021, unless you can clearly showcase considerable developments in the execution and results have occurred since the last time it was received. It cannot be a simple resubmission of the previous entry. 

When Do Entries Close?

Entry submissions will be open untill midnight (GMT) on the 13.04.21

Where can I view the Category Criteria?

You will be able to view individual guidance for writing the entry for each category via our online platform.

This year thanks to your feedback we have also made this available to download as a Google Drive spreadsheet

Is there a period when the work must have taken place?

Yes, the campaign or activity must have been carried out in the 16 months prior to the Last Chance deadline of 13.04.21.

This has been extended from the usual 12 months due to the pandemic.

How Much are the Entry Fees?

  • Earlybird Entries are £195 for each entry.
  • Regular Entries are £295 for each entry.
  • Last chance Entries are £395 for each entry.

All prices exclude VAT at 20%

Can I Withdraw an Entry?

An entry may be withdrawn for any reason up until the shortlist is announced upon written request; however the entry fee is non-refundable.

How Can I Become a Sponsor?

We are able to provide a Sponsorship kit which provides detailed information about the opportunities available this year.

For more information email sales@performancein.com.

Download the 2021 Book of the Night

Learn why they won and how you can take the trophy this year

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Our 2021 Sponsors