The Core Values of the Performance Marketing Awards.
Since its inception in 2007 the Performance Marketing Awards mission was to reward creativity, innovation and excellence.
We’re expanding upon that in 2024 as we seek to uphold the integrity, effectiveness and fairness of the partner and performance marketing industry. Shining a light on campaigns and companies who demonstrate in their entries:
Show us a playbook that others will follow
Show us strategy injected to life
Show us activity that redefines performance marketing
Show us effective collaboration and teams in action
Show us an outcome that’s fair for all
Show us something… we’ve not seen before
For 2024, you’ll see five new categories:
- Best Full Funnel Strategy
- Best Experimental Campaign
- Best Use of Dynamic Commissioning
- Best Use of AI in Performance Marketing
- Performance Marketing Fair Play Award
Launching with the Industry Fair Play Award
Performance Marketing centres around profitable campaigns and partnerships that strike a balance between efficiency, growth and fairness.
This year, we want to specifically reward a company that has the integrity of the industry at heart with a balance of fair play between brands and publishers.
This new award can be entered by all stakeholders wishing to showcase initiatives, technology or practices that assist with the development, integrity and fairness of the industry.