The Core Values of the Performance Marketing Awards.
Since its inception in 2007 the Performance Marketing Awards mission was to reward creativity, innovation and excellence.
We’re expanding upon that in 2024 as we seek to uphold the integrity, effectiveness and fairness of the partner and performance marketing industry. Shining a light on campaigns and companies who demonstrate in their entries:
Trend setting:
Show us a playbook that others will follow
Smart execution:
Show us strategy injected to life
Industry re-defining:
Show us activity that redefines performance marketing
Collaboration:
Show us effective collaboration and teams in action
Fairness:
Show us an outcome that’s fair for all
Innovative:
Show us something… we’ve not seen before
For 2025, you’ll see five new categories:
- Best Affiliate Programme Optimisation
- Game Changer of the Year
- Best Use of a Customer Data Platform