Our 2024 Judging Panel
Alex de Jong
PayPal Honey
Partnership Manager
Alex’s current role is as a Partnership Manager for PayPal Honey working across their Key UK Portfolio. With 7 years of partnerships and sales experience on the publisher side of affiliates, Alex’s role has now seen him forge a deep expertise for end-to-end new business sales. The list of advertiser’s that he has helped achieve their affiliate ambitions spans most verticals, with his ability to craft bespoke solutions for each partner he works with being a key distinguishing feature in his approach.
Alice Bull
Gratified
Founder
A geriatric in digital terms, Gratified. Founder Alice has clocked up almost two decades working in social. She was instrumental in leading pre-2010 influencer and digital marketing efforts for industry giants such as Vice Media, helping them achieve a valuation of $5.7 billion, and has crafted more recent award-winning social, influencer, and content strategies for brands including IKEA, Diageo, Penguin Random House, and L’Oréal.
Andy Murphy
Sky Betting and Gaming
Senior Media Performance Manager
Andy has 7+ years working a mix of agency and in-house roles with multi-channel experience with a specialism in digital performance planning and strategy. He has worked across retail, automotive and financial service sectors and most recently in the high-growth sports and gaming markets.
Currently, Andy is responsible for the new customer acquisition planning & strategy along with managing his team across the multiple Sky Betting & Gaming brands (Sky Bet, Sky Vegas & more).
Annie Amusu
Bark.com
Global Senior Affiliates & Partnerships Manager
With over 9 years of experience within in the affiliates and digital partnerships industry, Annie Amusu has a proven track record of delivering successful digital marketing strategies in the UK retail industry.
Her responsibilities include driving strategic approaches for third-party partnerships and revenue growth across various e-commerce verticals, including cashback, voucher codes, card-linked, fintech, and social ecommerce.
Anthony Pey
Medialab Group Limited
Head of Marketing Effectiveness
A marketing measurement specialist with over 17 years of analytical and consulting experience, with deep exposure to an array of analytical techniques and insight delivery approaches (MMM, MTA, Geo testing, Customer and audience profiling and segmentation). My extensive agency experience has enabled me to measure and consult on countless campaigns, with a focus on Not-for-Profit, Retail, finance, D2C, Travel and Tech brands.
I work in close collaboration with senior client stakeholders and agency partners alike to understand their business needs and provide consultancy expertise from both a technical data perspective through to an insights and strategic media-buying recommendations perspective.
Charlotte Morris
MG OMD
Affiliate Business Director
Charlotte has been working in media for 9 years, gaining experience across affiliates, aggregators, lead-gen and automotive lead-gen for a variety of market leading clients. As Affiliate Business Director, she oversees key decisions and strives to ensure the smooth delivery of client objectives, whilst working closes alongside key partners. Charlotte leads a incredibly talented team at MG OMD and provides a holistic POV on the integration of affiliates into the overall marketing mix.
Chris Turner
gocertify
Head of Client Success
Chris has worked in performance marketing and affiliates for 10 years, spanning agency, retailer and now publisher/tech side.
As Head of Client Success at gocertify, he responsible for overseeing the growth of our ever-increasing customer base; driving the adoption of new features, scaling revenue and building our strategy for client relationships.
Christopher Pearce
Reckitt
Consumer Engagement Lead
Christopher leads a Full Funnel Marketing team for Reckitt health. His team are responsible for all facets of media strategy, planning, and activation for some of the most recognisable household brands in the UK, including Dettol, Lemsip, Strepsils, and Optrex.
Before joining Reckitt, Christopher held roles at Epson, O2, Vodafone and Thomas Cook.
Daniel Sichel
Webtopia
Head of Performance
Daniel is a hands-on, data-driven Digital Leader, with broad multi-channel knowledge, complimented with specialist areas in Social, Programmatic, eCommerce, Mobile and Lead Generation.
Performance Marketing has dominated his career. Daniel has been lucky enough to experience a very wide range of definitions for “Performance” in his working environments and this has made him an extremely confident and competent professional in his area.
Elena Glynn
VoucherCodes
Senior Account Director
Elena has been in affiliates for 8 years, launching her career at Awin where she worked mainly in Telco. Elena then moved to VoucherCodes and has been there ever since, working with a wide range of merchants, networks and agencies.
This industry has given Elena so many great opportunities, from publishing articles, joining webinars and even speaking in Vegas at the Affiliate Summit.
Harry Avent
The Body Shop
EMEA Affiliates and Partnerships Manager
Working across Network, Publisher and Agency Harry has experienced it all. He’s now brand side and has been using his skills to the benefit of his company. Currently at The Body Shop, he has been submerged into an environment where he can hone new practices and create change in the affiliate marketing world. He is looking forward to being a part of the judging panel for the PMA’s and can’t wait to see what new innovations and campaigns the industry bring to light.
Jared Field
Ted Baker
Head of Performance Marketing
Jared brings over 16 years of experience in digital marketing to his role as Head of Performance Marketing & CRM at Ted Baker. His career began with a focus on SEM, and he has since progressed to leading integrated growth strategies across various channels. At Ted Baker, he heads the performance and CRM teams responsible for affiliate & partnerships, CRM, display, paid search, paid social and organic search.
Jo Newell
Benefex
Affiliates & Partnerships Manager
Jo is the Affiliates & Partnerships Manager at Benefex, having joined the team in 2023 where she manages UK relationships. With over 10 years’ experience in the industry, Jo has a wide range of knowledge working across multiple verticals and different sides of the industry. Her digital expertise has enabled her to successful drive affiliate programmes into highly successful channels for multiple brands.
John Harradence
Signet Jewelers
Digital Performance Marketing Lead
Joh has worked in the performance marketing space for 13 years covering network, agency and client side roles.
Experience includes working within Telecoms accounts at Awin, fashion at Omnicom and now within the jewellery sector at Signet.
Kate Amos
RAPP
VP Data Analytics
Kate is a customer centric marketer and data expert who is commercially and digitally savvy. With extensive experience of working for world-class brands across a broad base of business sectors in B2C, B2B and Retail, delivering data driven digital transformation. Kate is passionate about building and managing high performance teams, inspiring and equipping them with the right strategic approaches to develop award winning best in class customer experiences.
Kevin Edwards
The Affiliate & Partner Marketing Association
Director
With more than 20 years of experience in the affiliate and partnerships industry, Kevin is the founder and director of The Affiliate & Partner Marketing Association.
Kirsten Black
EssenceMediacom
Affiliate Director - Head of Affiliates
Kirsten joined EssenceMediacom in 2018 and has worked her way up to Affiliate Director – Head of Affiliates, leading the team on their global strategy across all major verticals for Affiliates, Aggregators and Lead Generation. Kirsten is passionate about dispelling previous misconceptions around Affiliates to showcase the full potential of the channel and deliver fully integrated campaigns as part of the wider marketing mix. Before joining EMC, Kirsten started her career at The Hut Group after having graduated from Newcastle University and quickly fell in love with the Affiliate industry.
Kudzai Mubaiwa
Spark Foundry UK
Head of Performance Media
Currently Head of Performance Media at SparkFoundry UK working across Paid search, Paid Social and affiliates, overseeing delivery, strategy and development of the offering. With 13+ years’ working in digital, Kudzai has worked both agency and client side across a number of verticals including Travel, Retail, Luxury, Education and Finance.
Laura Alexander
GroupM Nexus
Head of Pan Regional
Laura has over 17 years of dynamic expertise in the media industry, bringing a wealth of knowledge and a proven track record of success. For a decade, Laura has honed her skills on the publisher side, specialising in digital roles which has gained her invaluable insights into the intricacies of online media. Transitioning to GroupM Nexus (formally Xaxis), Laura has spent the past seven years spearheading initiatives for global clients and demonstrating her adeptness in programmatic planning and strategy development.
Laura Pastorino
Canon EMEA
EMEA Affiliates & Partnerships Specialist
With over 6 years of expertise in affiliate marketing, Laura is currently working as the EMEA Affiliates and Partnerships Specialist at Canon EMEA. She lead the Affiliates & Partnerships channels across Canon EMEA markets, formulating and executing channel strategies for constant growth and customer acquisition.
Prior to Canon EMEA, Laura held roles such as Account Manager at Rakuten Marketing, Affiliate Planner Buyer at MediaCom and Global Account Executive at Awin Global.
Lauren Green
River Island
Affiliate & Partnerships Manager
After graduating from university with a degree in fashion communications 7 years ago, Lauren started her career in affiliate marketing at the boohoo Group & quickly fell in love with how the industry drives significant business growth with measurable results.
Lauren has well rounded global experience, having lead strategic plans for well established affiliate programmes & launching new territories from scratch. She has been managing the River Island affiliate & partnership team for the past 3 years, continuing in her passion for driving scalable growth across affiliates & partnerships.
Luke Watkin
MVF
Commercial Director
Experienced and data driven multi channel performance marketing professional, with 13 years experience in digital, primarily focused on media buying, affiliate marketing and lead generation. Luke specialises in paid marketing strategy and delivery, with a history of delivering exceptional results for brands and clients. He is passionate about problem solving, growth, and helping build brilliant teams. Having joined MVF as Head of Native in 2019, Luke has led through the pandemic and out the other side, developing an exceptional team – one of the world’s largest (and best!) in the space, responsible for marketing budgets worth millions every year. He aims to be a thought leader in both native advertising and performance marketing as a whole.
Maria O'Flynn
Greene King
Head of Media
Maria has over 20 years in the performance media space, from vendor, agency and client perspectives. Having helped to pioneer performance marketing during 8 years at TradeDoubler, she worked with clients across all sectors to develop cross-channel commercial strategies and attribution models. In 2010, she moved client-side to run digital media teams for some of the UKs biggest retail names, such as House of Fraser and M&S.
For the past 6 years, she has been working to join performance and brand-building initiatives into a single investment ecosystem driving commercial growth. She joined the hospitality group Greene King in June 2021 in support of the brilliant mission to ‘Pour Happiness into Customers’ Lives’.
Maria Oyelakin
Vodafone
Affiliates & Partnerships Lead
With over 10 years of expertise in the Affiliate industry, Maria has cultivated extensive experience across various sectors; Telco, Fashion, Finance, and Energy. Currently, my role involves leading the UK strategy within Vodafone. Her core experience has been centered around leveraging large scale relationships with partners and fostering new innovations for long term strategic growth.
Nicola Godsafe
Digital Marketing Consultant
Over 15 years experience in the marketing industry, including both agency and in-house. Ex Digital Marketing Director at Universal Pictures and Head of Digital Acquisition, Global Media & Entertainment. Currently working as a Digital Marketing Consultant, advising on and implementing Digital Marketing strategies for a number of clients.
Raman Gill
CJ
Client Development Manager - Lead Generation
Nearly 5 years in the affiliate industry and 2022’s ‘Rising Star’ at the Performance Marketing Awards (PMAs), Raman has worked across Business Development and Lead Generation teams on top brands such as Maserati, P&G, Allianz, Rimowa and more. Alongside her Lead Generation role, Raman is a Board Member of Publicis Groupe’s embRACE (employee action group for people of colour at Publicis), DEI Ambassador and Mental Health First Aider.
Rhea Sanghera
BT Group
Digital Trading Manager
With more than seven years of industry experience, Rhea has held diverse roles, offering her a comprehensive understanding of Affiliate and Partnership marketing.
In her recent position, spanning 2.5 years, she spearheaded EE Mobile’s affiliate program while exploring fresh digital opportunities as EE diversified into new sectors.
Recognised for her innovative strategies and results-driven approach, Rhea was honored as one of Hello Partner’s 30 Under 30 in 2023, lauded as a Future Leader in Partnership Marketing.
Rosie Slinn
Metapic
Head of UK
Rosie has over 12 years of experience in the affiliate marketing industry, having worked at various publishers & an affiliate network across all major verticals.
Rosie is currently the lead for UK strategy at Metapic, a global influencer marketing platform. She is responsible for driving growth and leading a team to deliver innovative influencer campaigns. Rosie decided to use her affiliate experience within influencer marketing, as this is not only an area of personal interest, but a fast growing sector with unlimited potential.
Sarah Clarke
Universal McCann
Strategy Director
Sarah Clarke isn’t your average marketer, but does tick the stereotype of being full of BS. Sarah’s true strength lies in her unique blend of behavioural science (BS) and data expertise. She isn’t just about ticking boxes and generating meaningless insights; she’s about understanding the “why” behind human behaviour and using that knowledge to craft strategic business solutions that drive behaviour change and real commercial impact.
Sarah’s worked across a wealth of brands and agencies, from network giants like iProspect and McCann to boutique SMEs such as Impression and ClickThrough, delivering growth and results on everything from ecommerce businesses to charitable campaigns. At present, Sarah is working as Strategy Director at Universal McCann (UM), dissecting client problems and balancing immediate impact with long-term vision and reward, ensuring that every campaign is a stepping stone towards the bigger picture.
Simon Hofmeister
TikTok
Head of Industry, Fashion Retail & Ecommerce
Simon has 14 years’ digital marketing industry experience working network, client and media owner side. He began his career at Awin working with top-tier retail and telco brands before moving to ASOS to head up partnerships and later performance marketing globally followed by a move to TikTok in 2022 where he now heads up the Fashion industry brand partnerships team.
Sophie Hunt
EcoAds
Founder
Sophie has worked in Performance Marketing for 10 years, both in agencies and client side. Working with brands such as Procter & Gamble (Publicis Groupe) and Adobe, she has had the opportunity to work on global campaigns, with multi-million-dollar budgets, across an extensive range of paid channels.
During this time, Sophie also founded and chaired the award-winning Pride @ Adobe Employee Network (Rainbow Honours Awards: LGBTQ+ Employee Network of the Year – Winner 2019). In 2020, Sophie was shortlisted for ‘Top 10 Diversity Hero’ from The British LGBT Awards due to her activism for the community.
Since then, Sophie has gone on to found EcoAds, a platform that allows for digital marketers to track and proactively curb the carbon footprint of the marketing industry, and 3&honey, a digital marketing start-up aimed at supporting purpose-led companies.
Stephen Denny
Blue Light Card
Co-Founder (Non Exec Director)
As an ex Police Officer, Stephen co-founded Blue Light Card in 2008. Since then Blue Light Card have been on a whirlwind journey, saving members over 330 million, providing 185,000 free event tickets and launching the Blue Light Card Foundation in the last year alone. Stephen is passionate about the Blue Light Community and ensuring they strive to deliver our product in new and innovative ways.
Tina Judic
Tomorrow Group [Found | Braidr | Disrupt | Luminr]
Chairman
As co-founder and Chairman of Tomorrow Group, Tina steers an independent agency network celebrated for its dedication to performance, social engagement, analytics, and transformative AI. Her leadership unites the brightest in digital marketing, including Found, Disrupt, Braidr, and Luminr, into a formidable force shaping today’s digital experience.
Beyond her role in Tomorrow, Tina is also co-founder of Digital Disruptors, an annual programme aimed at 14-17 year olds, that is on a mission to encourage young people to investigate digital, the options it provides as a career choice, and to harness the amazing array of creativity and innovative thinking that this industry is so brilliant at delivering.
Tina Vujinović
BrandAlley
Affiliate Marketing Manager
Currently serving as an Affiliate Marketing Manager at BrandAlley, Tina brings a wealth of experience and expertise to the role. Throughout her career, she has demonstrated a keen understanding of affiliate marketing dynamics, leveraging strategic thinking and relationship-building skills to forge strong partnerships and deliver results.
Prior to her joining Brand Alley, she held the position of Affiliate & Partnerships Manager at Superdry for over two years, transitioning from previous experience network side during her almost four years at CJ Affiliate.
Victoria Bell
Harvey Nichols
Marketing director
Victoria is a senior marketer with a passion for understanding audiences and making brands relevant. Her experienced lies in leading large multidisciplinary teams across global territories, but also small and agile start-up environments. Victoria is skilled in leveraging integrated media campaigns across multiple platforms covering Print, Digital Acquisition and Display, Social Media, Influencer Outreach, OOH and TV to deliver strong brand-consumer interaction.
Her portfolio includes work in managing brand strategies in the media and retail sector for The Times & The Sunday Times (part of News UK), BBC, Grazia and Bicester Village, amongst others.