The Judges

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His Personal Philosophy Statement is “To be a better, confident and fun man that leaves behind a wise legacy”

Adrian is a regular keynote speaker, award judge and panellist at industry events such as Cannes, Adweek, SMX and DMexco. Adrian is an ally and thought leader on inclusion and what this can mean for marketing. Having run successful diverse teams in agency, client and supplier side, he has personally seen the benefit an inclusive culture can bring to business results as well it just being the right thing to do.

Irrespective of where you are on your own journey, Adrian can guide your thinking on how an inclusive culture can empower us all to truly amplify what we are naturally capable of through our own Human Ingenuity.

A mantra he lives by is “You only think differently if you HIRE different thinkers!”

Adrian was awarded a Fellowship from the RSA for his contribution to society to date and as a Fellow of the Royal Society of Art, Commence and Manufacturing, he takes the greatest pride in seeing humanity collaborate with each other and how tech can advance this collaboration.

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Brett has over 25 years’ experience in Performance Marketing with a career spanning media, creative, direct marketing and digital at both agency and client side. He has worked with clients in the law enforcement, military, government, publishing, technology, automotive, food & drink, financial services and energy sectors – with roles including Head of Performance Marketing and Board Director at Carat and Chief Strategy Officer at iProspect. He moved back to client side with Diageo in 2015 into the leadership team of their global media transformation function: coDe. As their Head of Digital Execution he was responsible for delivering a global marketing capability programme called Powering Creativity with Media, and in his latest role as Head of Media Data; he is continuing to evolve Diageo’s responsible use of consumer data in media. He has two grown-up children, who also work in the performance marketing industry and they have taught him more than anyone else about affiliate marketing! (His wife has the most important job of all of them however – as a Pre-school Teacher.)

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Known for her straightforward approach, Caroline Mulvihill has worked in the digital industry for 20 years, gaining experience across Affiliate Marketing, Paid and Natural Search. As a seasoned Performance Marketing professional Caroline has been recognised as one of the industry’s most influential players by the PerformanceIn organisation. She has also had multiple wins at the awards in both Best Managed Affiliate Programme and Best in Tech and Telco categories through demonstrating a relentless approach to optimisation. Out of the office Caroline can be found negotiating peace treaties between two teenage daughters, singing in a choir and watching box sets with her very patient husband.

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Catherine is the Global Digital Marketing Manager at fashion-forward footwear brand, FitFlop. With a background in fashion and a passion for performance marketing, Catherine has been at the helm of FitFlop’s ever-evolving affiliate & influencer strategy, resulting in the brand clinching a variety of Global industry awards & speaking engagements.

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Christiana has over 10 years performance marketing experience and has had a hand in developing the performance marketing programmes and delivering substantial growth for both large brands and early stage start ups.

Experienced across channels she is now leading the performance marketing operation at Feelunique heading PPC, Organic, CRM, Affiliates and Display.

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Ciara has been at Facebook for nearly 5 years. She joined Facebook in their EMEA HQ in Dublin working with the biggest UK Telecommunication Companies to help them shape their performance marketing strategies on Facebook. Ciara then moved to the UK in 2017 and is now working with some of the top British Luxury Fashion Brands across their entire strategies on the Facebook family of apps. Prior to Facebook, Ciara work at AdRoll a performance marketing platform focusing on the retail and financial servicer vertical; and at LinkedIn where she partnered with businesses of all shapes and sizes across EMEA.

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Emilie Mouquot is the Customer and Growth Director at notonthehighstreet. She’s responsible for delivering the strategy for acquisition channels whilst ensuring improved loyalty and retention of customers. Her focus is very much on delivering a great experience that is relevant to customers, and which drives both sales and long term loyalty.

Emilie has experience in managing large scale marketing strategies in both B2B and B2C environments. She has over 12 years experience in managing multi-million pound budgets and has a proven track record in achieving fast growth and high profitability for the likes of Regus, Cheapflights Media and TripAdvisor.

Emilie is originally from Bordeaux in France and moved to London over 17 years ago. She’s passionate about food and loves cooking in her spare time.

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I have been working in the Performance Marketing industry for over 8 years initially in an agency environment focusing on data driven advertising across both branding and direct response in the retail, fashion and travel space before joining Deliveroo to lead strategy globally for our in-house Performance Marketing team. I enjoy connecting marketing technology, robust measurement and great creative to drive growth for businesses.

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James has over 10 years digital experience, having started out managing paid search campaigns during his time with Ogilvy. Since then, he has moved throughout the travel industry, holding senior digital roles at British Airways, Hilton and Ryanair. Having joined in 2018, he is currently the Performance Media Director at Burberry, leading all digital performance channels globally.

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Jared is currently the Global Sr. Manager of Affiliate and Partnership Marketing for Blue Nile and has been heavily engaged in the performance marketing industry for over thirteen years. Previous to this he was the business development and special projects Manager at Geek Chic, helping to prepare them digitally for their 2013 appearance on Shark Tank; and the Affiliate Manager for Jenson USA.

He sees the industry from a unique perspective, having spent the majority of his time as an in-house manager yet also having worked inside some of the world’s best OPM affiliate agencies. He has won awards for his management and has run a gamut of programs, specializing in developing new programs from the ground up as well as turning entire programs around to while focusing on quality content and brand marketing.

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Leo has worked in digital for over twenty years, successfully launching a number of businesses in that time. In 2004 he ventured into performance marketing, building his company, Artemis8 (re-branded to Found in 2010) from a one-man band into a multi award winning enterprise, taking its place among the first wave of ‘super affiliates’. In 2011, Leo followed his passion for football, co-founding Squawka, the sport’s original data-led publisher, which attracts hundreds of millions of fans from all over the globe to its channels. He is now consulting for a variety of established digital businesses as well as start-ups.

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Lewis has over 7 years experience in performance marketing for two big UK brands. Most recently, he has transformed the digital marketing capability at Sainsbury’s, leading the key performance channels such as SEO, PPC, display, social and affiliates. He continues to deliver year on year growth, whilst making Sainsbury’s one of the most advanced retailers in its market.

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Maria is the Marketing Director at Viator / TripAdvisor Experiences. In this role, she leads the global affiliate program, and is responsible for the continued growth and innovation of this channel. With over 16 years of digital experience across multiply industries, Maria started her career in SEM and quickly progressed to managing the full marketing mix from social media, SEO, CRM, PR, retargeting and display.

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Mark has spent a total of nine years in digital marketing, with work experience in several European countries: UK, France, Spain and Czech Republic. He has worked both agency/network-side and client-side. He is currently the Head of Performance Marketing at Kiwi.com, responsible for the acquisition of all paid traffic. His remit covers performance channels such as PPC, Affiliates, Social, and Programmatic Display.

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Mark has been involved in Performance Marketing for several years – both as CEO of first TMN Group (owners of AffiliateFuture and performance based websites), then of Linkdex, a SaaS platform. He can now be found sitting across several boards of agencies and tech companies, including Publisher Discovery and Envolve Tech, both heavily involved in the affiliate world.

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Michelle is Head of Ecommerce at Lily’s Kitchen, the leading Premium Natural Pet Food brand in the UK. Responsible for the D2C proposition at Lily’s Kitchen, Michelle is an experienced integrated marketing professional who has spent the last 20 years working in digital. She has a track record of driving ecommerce performance through multi-channel strategies having previously worked at Hotel Chocolat where she delivered 5 years of significant growth.

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Mike has over 16 years’ experience working in performance marketing across client, agency and publisher side. His primary focus has been in the financial services sector where he has worked in growing customer acquisition for some of the UKs leading banks and fintech businesses, helping them achieve growth across affiliates, aggregators, social and paid search.

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Nicolas has recently joined OVO Energy as Head of Performance Marketing, where he is responsible for all Acquisition and Retention channels for the OVO Retail business. He has over 10 years of experience in the Digital Marketing sector, with a particular focus on Paid Search. Prior to joining OVO, Nicolas was an Account Director at GroupM/WPP, where he was looking after Npower, Ubisoft, Pfizer, Breitling and NFL across EMEA. Prior to his 5 years in agency at Maxus and WaveMaker, Nicolas managed Paid Search for the energy department at uSwitch.

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Richard started his career with First Choice Holidays where he began working in product marketing within the winter sports division before moving into ecommerce, quickly becoming Online Marketing Manager for the mainstream business. He then moved to O2 where he managed a team of specialists focused at delivering best of class digital marketing across a myriad of channels. In his current role as an Industry Manager at Google, he provides consultancy to international technology brands, helping them to realise their potential within the digital space.

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Rich has over 11 years affiliate experience across a range of aspects and verticals, including being Head of Affiliate at Mindshare UK, heading up the Publisher development team at CJ, European partnerships lead for Agoda.com and now the UK Lead for the eBay Partner Network (ePN). Rich works closely with the ePN UK agency, as well as his EU counterparts to ensure a successful, attractive and efficient partner network for their existing and prospective partners.

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Sarah is an award-winning business and digital marketing thought leader ranked in the Top 40 Under 40, Top 100 Fastest Growing Companies in Canada, Top 100 Female Entrepreneurs in Canada, and Top 40 Digital Marketing Strategists of 2012. She is recognized as an expert in performance marketing by the New York Times and is listed in the Top 50 Industry Players and Most Influential Affiliate Marketers of 2018.

In 2009, Sarah founded and currently leads All Inclusive Marketing (AIM), an award-winning performance marketing agency known for delivering innovative, experience-driven results. In 2018, AIM won the Global Excellence Award in Performance Marketing at the PMA Awards in London, achieving recognition for setting the standard of excellence in affiliate program management worldwide.

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Scott Guthrie is an independent influencer marketing consultant, conference speaker, guest university lecturer, active blogger, industry awards judge and media commentator.

He works with brands, agencies and platforms to generate meaningful results from smarter influencer marketing decisions.

Previously Scott worked as a management consultant and as Ketchum digital director – influencer relations.

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As a performance driven digital market leader, I have built and grown departments to deliver sustainable results for global ecom businesses. An extensive experience in digital channels paired with the technical understanding of the operations has enabled me to be strategic, data centric and innovative in my approach to performance marketing to deliver profitable solutions across various verticals.

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Prior to her current role at Expedia Group, Sophie held roles at network, advertiser & publisher side including Affiliate & PCE Manager at John Lewis and Account Director at AWIN. Sophie has a keen interest in languages and a passion for travel (now somewhat of an occupational hazard) having obtained a degree in Modern Languages from Newcastle University. As part of this degree, Sophie was introduced to the Travel Industry and gained valuable work experience in offices in France, Spain & Finland. Now responsible for UK Partnerships for Brand Expedia, Sophie enjoys being able to combine these interests & experiences with her expertise in Partner Marketing.

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Thomas has a long record of delivering growth for many of the largest names online. During six years at Amazon, he led strategic seller acquisitions; executed new category launches; and delivered cutting-edge merchant services. After moving to Tesco, he tripled their marketplace business in twelve months. He currently leads Retailer and Agency engagement as a part of the senior team at Pricesearcher – the UK’s largest product search engine. Thomas has a detailed insight on strategy, performance marketing and operations across thousands of eCommerce sites, high street stores, and digital marketing agencies.

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Known for her boundless energy and inspirational leadership, Tina has digital marketing running through her veins having been an intrinsic part of the industry for almost 20 years. From helping to establish the UK affiliate space, working with some of the hottest advertiser brands and championing performance as a key component for all highly-effective online campaigns, Tina’s career path has consistently mirrored the evolution of digital.

Since 2010, Tina has headed-up the multi award-winning agency Found and recently masterminded its significant transformation from digital performance agency to digital growth agency. With her eye firmly on building an agency for the future, now, she leads a 60-strong team of growth partners, analysts, data scientists and creatives who are renowned for moving fast, working smart and delivering stand-out results. Collectively they are ensuring Found remains at the forefront of industry change as well as being hyper relevant to the ever-changing needs of a constantly evolving marketplace.

Tina is equally recognised as one of the UK’s ‘digital elite’, being named Marketing Agency Leader of the Year by The Drum magazine as well as being included in the PerformanceIn Top 50 List. She is also Co-founder of the Digital Disruptors programme which aims to encourage more young people to investigate the possibilities of digital as a career choice as well as inspire their own digitally disruptive thinking.

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An award winning marketer with 14 years’ experience in digital advertising, William has worked agency-side on brands such as Disney, Domino’s Pizza and T-Mobile before starting his own Social Media consultancy – Will B Social Ltd – in 2018.   Currently working with McDonald’s UK & Ireland as their acting Social Media Editor-in-Chief, William has helped launch the McDonald’s UK Instagram account, developed content that’s generated positive press coverages around the world and led the brand to win The Drum’s “Best Use of Content on a Social Platform” and Social Buzz’s “Best Use of Facebook” awards amongst others.