2023 Winners

Spotlight on Award Winners

Discover winning companies and campaigns, with more articles being released in the upcoming weeks. Gain insights from the judges and understand the significance of their achievements.

CHANNEL & CAMPAIGN AWARDS

Best B2B Campaign

FinanceAds

FinanceAds International is the leading performance-based marketing agency and affiliate network in the financial sector. Our team of experts specializes in promoting financial service companies online through effective and results-driven affiliate marketing campaigns. As the award-winning network for banks, insurance and Fintech companies, we have established ourselves as the go-to experts in this field.

http://www.financeads.com/

Winner:
Itineris & Bristows: Turning Creativity into Business Value and Growth


Highly Commended:
NIQ: Achieving More With Less


Highly Commended:
Performics @ Starcom & abrdn: Boosting Global Brand Awareness with Search

Best Brand Engagement Campaign

Cardlytics

Cardlytics is a digital advertising platform. We partner with financial institutions to run their banking rewards programs that promote customer loyalty and deepen banking relationships.

In turn, we have a secure view into where and when consumers are spending their money. We use these insights to help marketers identify, reach, and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns. Headquartered in Atlanta, Cardlytics has offices in Palo Alto, Los Angeles, New York, and London. Learn more at www.cardlytics.com.

https://www.cardlytics.com/

Winner:
Kitlocker & Easyfundraising: Supporting Communities and Winning Customers


Highly Commended:
Medialab & Alzheimer’s Society: ‘It’s not called getting old. It’s called getting ill.’ Dementia Action Week 2022


Highly Commended:
Outbrain, Brand Studio & Elvie: Engaging by Design

Best Content Commerce Campaign

 

Winner:
LTK & Warehouse (May – December 2022 Partnership)


Highly Commended:
Ralph Lauren & Silverbean: Creating Awareness for Ralph Lauren’s Polo ID collection through luxury content

Best Influencer Marketing Campaign

 

Winner:
Pepper Studio & The FT Edit: Influencing Installs


Highly Commended:
FKC London Ltd & Wash & Go: World Cup Fan Park

Best Integrated Performance Campaign

Finder

Millions of people globally trust Finder to help them make better decisions. We understand that making everyday life decisions such as finding a credit card, buying a home or choosing the right insurance can be daunting! That’s why we’re here. Our goal is to help people navigate those complex decisions by making them less of a chore (and hopefully less of a bore, too!). 

In the UK we now help a million people each month learn how to get a better deal across hundreds of categories from financial services to travel and shopping. Our content experts create in-depth guides, reviews and comparison tools to meet the needs of our wide range of users.

https://www.finder.com/uk/ Twitter

Winner:
M.i. Media & Happy Hour: Leading MyDieselClaim to World Cup Glory


Highly Commended:
LTK & Oasis


Highly Commended:
Pepper Studio & The FT Edit: Influencing Installs

Best Lead Generation Campaign

LEADSCALE

Winner:
learndirect Digital Group: Utilising User-Generated Content to Promote Online Learning


Highly Commended:
Bullet Digital Media & Ten Health & Fitness: Generating fitter lives in LondonBullet Digital Media


Highly Commended:
Itineris & Avado: Capturing Attention and Causing Disruption

Best Managed Affiliate Programme - Enterprise Level

 

Winner:
Optimise Media & Go.Compare


Highly Commended:
Gen3 Marketing & Kwik Fit: Driving Forward in 2022

Best Managed Affiliate Programme - SME

 

Winner:
Gen3 Marketing & tails.com: Supercharging the Growth of the Affiliate Channel


Highly Commended:
Customer First Digital & Rakuten Advertising: Launching new D2C brand Threadbare

Best Paid Search Campaign

 

Winner:
MG OMD: Creating Difference that Matters with SpecsTech


Highly Commended:
MG OMD: Managing Capacity on LNER with 1PD


Highly Commended:
Pets at Home & Increasingly: Showcasing Value for Consumers Amidst Global Cost of Living Crisis

Best Paid Social Campaign

 

Winner:
PHD UK: Using the ‘Force’ to Create Buzz for the VW ID. Buzz


Highly Commended:
CHS & Petplan UK: Providing Bite-Sized Best Care to the UK’s Pet Owners


Highly Commended:
OMD UK: The launch of Derry Girls season 3

Best Performance Marketing Innovation


Highly Commended:
John Lewis, Silverbean & Revlifter: Innovating the Customer Experience to Recapture Deal-Seeking Customers


Highly Commended:
MG OMD: Creating Difference that Matters with SpecsTech

Best Programmatic Campaign

 

Winner:
EssenceMediacom, GroupM Nexus, & Choreograph: Cancer Research UK


Highly Commended:
PHD UK & Volkswagen ID.5: Have We Got Your Attention?

Best Programme Launch or Migration

 

Winner:
Optimise & AVIVA Life


Highly Commended:
Watchfinder, Co. & CJ: Delivering A Luxury Launch

Best Social Commerce Campaign

 

Winner:
Stellar Global & Sage Appliances : Black Friday TikTok Live


Highly Commended:
The Pharm (EssenceMediacom & VMLY&R) for Boots Christmas, Joy For All AR Lens

Best Use of Data and Insights

 

Winner:
Incubeta & Love Theatre: The Play That Goes Right


Highly Commended:
Maaji & Increasingly: The Power of Human Insight with Data-Led On-Site Merchandising


Highly Commended:
Qatar Airways & CJ: Ringfencing Every Affiliate Interaction to Deliver Increased ROI

Industry & Vertical Awards

Best Finance Campaign

 

Winner:
Optimise Media & HSBC Group UK


Highly Commended:
Awin & RAC: The Road to Recovery


Highly Commended:
CAKE, OMD and Barclaycard: Streamlining the journey, and personalising the product…a first for finance in affiliates!


Highly Commended:
Finder & eToro: Taking the leap Empowering Consumers to Start their Investing Journey


Highly Commended:
OMD UK : Barclays Home Insurance

Best Retail and eCommerce Campaign

 

Winner:
Performics @ Starcom: Styling a New Digital Wardrobe with Data


Highly Commended:
Reward & Deliveroo: Utilising the Football World Cup to Drive New Revenue

Best Technology and Telecoms Campaign

 

Winner:
UNiDAYS, Samsung & Awin: Book2School Campaign


Highly Commended:
UpSellit & Samsung: Driving Incremental Growth During Flagship Launches


Highly Commended:
VOXI: Winning big on YouTube through innovation and testing

Best Travel Leisure and Lifestyle Campaign

 

Winner:
Medialab Group & National Trust: Bringing A Much-Needed Dose of Autumnal Joy to Thousands of Families


Highly Commended:
SitePlug & Skyscanner: Leveraging Alternative Search Strategies

TEAMS, TEAMWORK & AGENCIES AWARDS

Best Affiliate & Partnership Marketing Agency

TopCashback

TopCashback is the UK’s leading cashback site, helping consumers to save money on their everyday spending. As part of our mission to save consumers as much money as possible we work with over 6,000 advertisers and offer a number of additional money saving products to our members, including TopCashback Compare and In-Store Cashback. We aim to have a positive impact on our community and the world in which we exist, hence the development of additional products such as our Green Cashback offering.

https://www.topcashback.co.uk/ Twitter

Winner:
Acceleration Partners: Create What’s Next


Highly Commended:
Gen3 Marketing: One Brand, Global Reach


Highly Commended:
Silverbean: Curating The Culture for Global Excellence & Innovation

Best Performance Marketing Agency

Partnerize

Partnerize is the leader in partnership automation. The Partnerize platform is the only of its kind to deliver a fully integrated, comprehensive suite of discovery, recruitment, optimization, payment, brand safety and fraud prevention capabilities for marketers seeking a high transparency, scalable subsidy to alleviate pressure on their unit economics as a result of over dependence on primary sales and marketing channels. Supported by unrivaled service including the category’s only in-housing support program, with Partnerize, you’re in control of the entire partnership marketing lifecycle—all on a single platform. Headquartered in NYC, Partnerize retains offices in Australia, United Kingdom, Japan, Philadelphia and Wilkes-Barre. For more information on how Partnerize helps turn your partnerships into a profit center, please visit https://partnerize.com/en.

https://partnerize.com/ Twitter

Winner:
Performics Going From Strength To Strength


Highly Commended:
Loud Mouth Media: Reimagining Performance Excellence

Best Team in Performance Marketing

VEVE

VEVE is a technology-based performance and brand marketing platform that enables brands to connect with 500 MN+ unique users across various mobile handsets (OEMs), Internet Browsers, App stores and Premium Apps across the globe. The strong collaboration enables brands to access 36% of smartphone and desktop users in North America and 50% across Europe. The massive reach along with the novelty of the VEVE’s on-device ad formats helps brands drive clicks, visits, new user acquisitions, sales, subscriptions, and app installs.

https://www.veve.com/en/

Winner:
Acceleration Partners Client Services Team: Helping Brands Unlock Growth Through Partnerships


Highly Commended:
Performics @ Zenith Media: FORGET IN-HOUSE vs. IN-AGENCY IT’S ONE TEAM


Highly Commended:
Redbrain Team


Highly Commended:
tails.com Affiliates & Partnerships Team: Driving Outstanding Performance Together

Industry Rising Star

 

Winner:
Sophie Van Der Veken, tails.com

Partnership for Good

 

Winner:
Kepler and PHD: HSBC UK’s ‘Safe Spaces’ campaign for those people experiencing financial abuse


Highly Commended:
Asda & Blue Light Card: Supermarket Savings When They’re Most Needed

Partnership of the Year

 

Winner:
LTK & Abercrombie & Fitch: Cyber Week Campaign


Highly Commended:
Adidas & Blue Light Card: Data-Inspired Partnership Success

Publisher of the Year

CJ

Founded in Santa Barbara, California in 1998, CJ (formerly Commission Junction), continues to lead the industry as the largest, most trusted name in global performance marketing, specializing in affiliate marketing technology and services. We are the platform of choice for driving profitable growth for over 3,800 global brands around the world across all verticals including retail, travel, finance, and network & home services. Our technology powers a partnership ecosystem where over 167K publishers and brands engage billions of consumers worldwide. As part of Publicis Groupe, aligned with Publicis Media, we leverage unparalleled data, technology, and strategic expertise to bring a truly customer-centric approach to performance marketing. Our people dare to think big and drive even bigger results. Learn more at www.cj.com

https://www.cj.com/ Twitter

Winner:
Blue Light Card: There For Those, Who Are There For All Of Us


Highly Commended:
Reward: Changing Buying Behaviour Through Precision Personalised-Card-Linked-Offers

Together We Solved That

 

Winner:
Rakuten Advertising Strategic Launch Package: Slashing Implementation Time by 3x


Highly Commended:
Awin & TalkTalk: Leading The Way: FTTC to FTTP

TECHNOLOGY AWARDS

Affiliate Network or SaaS of the Year

Blue Light Card

Blue Light Card is the UK’s number one discount service for emergency services, NHS, social care workers and armed forces.

With more than three million members across the UK, Blue Light Card works with over 16,500 partners including the likes of Spotify, Toby Carvery, Hotels.com, Cineworld, Sky, EE and Halfords, providing savings, discounts and benefits that often aren’t available to the general public. In 2022 alone, Blue Light Card holders saved over £250 million on everything from holidays and days out to groceries and utilities.

Membership to Blue Light Card for access to all online deals and discounts is quick and easy by registering online at www.bluelightcard.co.uk. A card costs £4.99 and is valid for two years.

There for those that are there for all of us.

https://www.bluelightcard.co.uk/ Twitter

Winner:
Awin: Faster, Smarter, Simpler Awin’s Recipe for Success


Highly Commended:
CJ: The Win, Win, Win Ecosystem

Best Performance Marketing Technology

Gen3

Gen3 Marketing is the largest affiliate marketing agency in the world and were honoured with the “2023 Agency of the Year” award by Awin and have maintained their position as the #1 Affiliate Agency in the Digital Commerce 360 Top 1000 Leading Vendors Report for the seventh consecutive year.

As the most awarded affiliate marketing agency, we leverage our 16+ years of relationship management expertise and data-driven capabilities to transform businesses. From premium content to deals and loyalty, we build and maintain full-funnel programs that drive consistent customer acquisition and revenue growth.

https://gen3marketing.com/ Twitter

Winner:
TrafficGuard: PPC Protect


Highly Commended:
RevLifter: Intelligent Offers Personalisation

Best Technology for Retailers

Optimise

We help turn more of your clicks into customers with data driven, performance-based advertising. Every day our global network of publishers and media connects businesses with millions of new customers across Finance, Travel and Retail verticals. Whether your goal is increased sales, leads, app installs or web traffic, or bigger market share in the cashback channel, we give you the tools to unlock it through our Affiliate Network, Performance Analytics and Incentive Marketing solutions. Over 1,000 of the world’s most successful businesses choose Optimise to deliver the highest-value customers from their ad spend.

https://www.optimisemedia.com/ Twitter

Winner:
Live Ramp’s Safe Haven Drives Highly Personalised Experiences


Highly Commended:
Measured: Incrementality Platform for Media Optimization

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