2020 Winners

Download the 2020 Book of the Night

Learn why they won and how you can take the trophy next year

CHANNEL & CAMPAIGN AWARDS

Best Programme Launch or Migration

Acquire

Acquire is a boutique, premium affiliate marketing agency, proud to work internationally with brands like Ralph Lauren, I Saw It First, Benefit Cosmetics & Revolution Beauty. We’re incredibly proactive, and ensure the service we offer our clients is second to none.

http://acquire.co.uk/ Twitter

Winner:
Impact and Neo for TUI Group

With the help of partner automation platform Impact and full-service agency Neo, TUI Group created an innovative strategy to separate service and technology through migrating publishers, reporting and implementing an updated commission structure. Utilising the Mediarails’ CRM tool, TUI Group’s top revenue-driving partners were successfully migrated whilst introducing a commission structure that rewarded partners efficiently, resulting in substantial revenue growth in just four weeks.

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Highly Commended:
CJ Affiliate for Hotels.com

Best Price Comparison Website (PCW) Strategy

Affiliate Future

Affiliate Future provides exceptional marketing solutions for a range of online retailers and service providers. We have experience working with clients from SMEs to blue-chip brands. Affiliate Future manages national and international affiliate marketing programmes.

Our passion for performance marketing combined with our first-class service enables us to provide merchants and affiliates with high-performance results.

http://www.affiliatefuture.co.uk/ Twitter

Winner:
Awin and BT Group

Awin worked with BT Group to deliver a two-fold strategy utilising group insertion orders, uSwitch’s cost-saving arrangements, as well as exclusive and paid placements. The “smart thinking” co-ordinated strategy led BT Group to save over £500,000 in price comparison website spend, which was reinvested in the channel to exceed its average group market share target of 30%.

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Highly Commended:
Finder.com for Starling Bank

Best Lead Generation Campaign

Databowl

Make Your Lead Generation Better with Databowl. Software to Manage, Track, Create and Optimise all aspects of your lead generation, Databowl has been used to generate over 475 million Leads across the globe.

Databowl is used by everyone from Start-ups and SMEs to some of the biggest Brands in the world and industry-leading performance marketers. They all share in common the desire to make their lead generation better and use Databowl to achieve this.

Lead generation is not just about quantity, but quality. Databowl believe in generating the very best leads possible and have a range of solutions to enable this. Good luck to all the lead generators in this category!

https://www.databowl.com/ Twitter

Winner:
Inflecto Media and Mindshare for BPme UK

Mobile app BPme enlisted Mindshare and Inflecto Media to expand the recently launched Rewards scheme to newer audiences whilst driving fresh leads at high volume. Through both the app and in-store journeys, the campaign offered first- and third-party data activations to drive awareness to the loyalty programme. Results saw 60% of Inflecto installs registered for the loyalty programme thanks to the location data strategy deployed.

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Highly Commended:
NMPi by Incubeta for Tipi


Highly Commended:
The Groupon Reach Network and Awin for NOW TV

Best Paid Search Campaign

Admitad

Admitad brings together thousands of brands and publishers around the globe. We have extensive experience in affiliate practices and are willing to help our partners develop or successfully monetize their projects. Our team of skilled developers and professional account managers constantly strive to find new ways to grow our programs.

Admitad has created a unified marketing platform for advertisers and publishers to form and expand mutually beneficial relationships. For us, cooperation is more than just business: Admitad strengthens long-lasting relations with affiliates!

https://www.admitad.com/en/ Twitter

Winner:
Dentsu Aegis for Diageo

As part of the final season of Game of Thrones, Diageo released a limited edition range of single malt whiskies featuring eight scotch whiskies. Supporting the online launch, Diageo partnered with iProspect to design organic campaigns with a new, younger whisky audience in mind. Harnessing the different behaviours, intent and audiences across Google search and the Amazon marketplace, the results saw 80% of sales via Amazon driven from Google Text Ads and 40% of malt sales driven by the PPC channel.

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Highly Commended:
Navigate Digital for Pizza Hut

Best Use of Data

VoucherCodes

At VoucherCodes it’s our mission to make life more affordable. For the past decade we’ve been committed to helping people save more. Some things never change.

Working with over 5,000 retailers and restaurants online and in-store, our London based team work hard every day to secure the best exclusive savings for our site, app and browser extension.

We’re proud to be part of RetailMeNot, the world’s largest marketplace for digital offers.

RetailMeNot, Inc. connects consumers with retailers, restaurants and brands, both online and in-store. We enable people across the globe to save money whenever and wherever they shop.

https://www.vouchercodes.co.uk/

Winner:
RevLifter and Awin for Mobiles.co.uk

UK smartphone retailer Mobiles.co.uk needed a way of dynamically adjusting its promotions to meet ambitious objectives and KPIs during Cyber Week in November 2019. Working with AI-powered personalisation platform RevLifter, the brand steered away from outdated methods of incentivisation through a multi-tiered bespoke approach to increase sales of its iPhones range. The overall strategy boosted incremental traffic by 4% while RevLifter iPhone sales share on the programme increased by 150% by the end of Cyber Week.

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Highly Commended:
CJ Affiliate and Quidco for Argos


Highly Commended:
Merkle for Scandinavian Airlines

Best Paid Social Campaign

Webgains

Webgains is the hi-performance affiliate marketing network. We connect you with the right customers fast wherever they are in the world. Combining cutting edge technology, performance marketing experience, and world-class expertise, we match brands with the best editorial and publishing partners to put our clients from blue-chips to start-ups ahead of the pack and boost sales

https://www.webgains.com/public/en/ Twitter

Winner:
MediaCom UK and Bartle Bogle Hegarty for Tesco

With Easter being one of the biggest holidays in the UK, MediaCom faced an uphill task to protect Tesco’s leading market share between “the Big Four” supermarkets to save shoppers from international retailers and bargain stores. The team used paid social that was streamlined but effective, using tailored messaging to shout about Tesco’s Easter egg products. The campaign proved its worth with £1.5 million revenue and a ROAS of £8.97 – the highest data that science company Dunnhumby ever recorded.

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Highly Commended:
Manning Gottlieb OMD for Clinique


Highly Commended:
The Social Shepherd for Beebombs

Best Managed Affiliate Programme - Enterprise Level

Honey

Honey was founded in 2012 with the mission to streamline the online shopping experience. For consumers, the focus was to turn inefficiency into time while saving them money along the way. For partners, this meant creating a unique end-to-end shopping platform that consumers trust and visit that allows for affordable new user acquisition and high-level targeting.

While our first core product was our browser extension which gave users the confidence to transact and helped mitigate comparison shopping for retailers. Today, we have a multitude of products that help retailers reach the right users at the right time and consumers check out with ease and confidence. We have grown immensely over the last 6 and a half years to 20M+ monthly active users from 200+ countries, we partner with more than 10K brands and consumers are spending more than £1B per month with Honey. Honey is also a top 2 publisher in the 15 networks we support worldwide.

https://www.joinhoney.com/

Winner:
Rakuten Advertising for Cult Beauty

2019 saw three key objectives for Cult Beauty: maintaining consistent year-on-year growth while finding new revenue streams through new customer acquisition and new partnership verticals. 

Key collaborations with Reward Insight and Skimlinks helped diversify the publisher base, providing unique offerings for the beauty brand. Through this collaborative approach with Rakuten Advertising, Cult Beauty achieved over 58% year-on-year growth whilst forming partnerships with a new army of affiliates to create a new revenue stream for the affiliate channel.

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Highly Commended:
CJ Affiliate for shopDisney and The Walt Disney Travel Company


Highly Commended:
Summit and Awin for Three

Best Managed Affiliate Programme - SME

BRAVO SAVINGS NETWORK

BRAVO SAVINGS NETWORK is an Affiliate Marketing company specialised in the promotion of Discount Codes and Offers for online shopping. Based in Florence, Italy, our Team is made up of experienced account managers, mother tongue content writers, as well as IT and digital performance specialist from all over the world.

We currently operate in the UK, Germany, France, Italy, Spain, Poland and in the USA. Since 2015 our company has grown exponentially and BravoVoucher.co.uk in particular, has more than doubled its performance since its launch in late 2017, rapidly establishing itself as one of the leading publishers in the UK market.

https://www.bravo-savings-network.com/

Winner:
Impact and Optimus Performance Marketing for Richer Sounds

The Richer Sounds team, along with Optimus and Impact, worked in unison to deliver a clear message to reflect the brand’s core values to its customers in addition to promotions to drive conversions. Leveraging recruitment with elite publishers to align Richer Sounds’ affiliate team with its products and development proved strong throughout, leading to increased revenue by 65% and maintained market share from competitors.

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Highly Commended:
Impact for LetsGetChecked

Best Affiliate Marketing Innovation

Pouch

Pouch is the UK’s original money-saving browser extension. Pouch first came to public attention in 2017 when they received 5 offers on Dragons Den, building a huge amount of trust with UK consumers and merchants. Pouch has gone from strength to strength since then and now has 150,000 weekly active users who shop on their 3,000+ UK partner websites.

https://joinpouch.com/ Twitter

Winner:
Smarter Click for PrettyLittleThing and Smarter Codes

Fashion brand PrettyLittleThing was one of the first advertisers to add Smarter Click’s Smarter Codes product to its program, providing them full visibility and control over voucher code usage on their website and other channels. With this innovative solution, PrettyLittleThing saw a significant increase in valid publisher revenue, a 61% increase in publisher ROI, and a notable improvement in conversion rate.

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Highly Commended:
Partnerize and Skyscanner for Emirates

Best Content Marketing Campaign

 

Winner:
Finder.com for Boohoo

Through a multi-channel content strategy which encompassed seasonal and topical hooks that spoke to the interests and values of the target audience, this true collaboration and shared understanding enabled Finder and Boohoo to achieve the ambitious goal of doubling revenue by 102% year-on-year. Orders from new customers also exceeded target by 23% in what was a well-executed and stylish campaign.

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Highly Commended:
Octagon and Milkmoney for AIG Life UK

Best Influencer Marketing Campaign

Influencer Marketing Show Global

Winner:
Cult Beauty X Lydia Elise Millen

Cult Beauty’s campaign with award-winning beauty and lifestyle influencer Lydia Elise Millen took pride in its best-in-class influencer programme that values personal contact above all else. The project was successfully delivered through cross-channel coordination, which included core business owners, clear communication and Lydia’s authenticity and integrity. The campaign amassed a multi-channel reach of 6.5 million users across YouTube, Instagram and Twitter alone, with total revenue surpassing target by 12%.

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Highly Commended:
Ball Street x Paddy Power

Most Creative Performance Marketing Campaign

Planit

Planit is an award-winning performance marketing agency focused on scale, efficiency and life-time value. We deliver highly efficient end to end campaigns with multi-channel media buying, that’s supported by in house experts focused on increasing user engagement and conversion rates.

http://www.planit.co.uk/

Winner:
Merkle for Twitter

Merkle set out to transform Twitter’s digital marketing by creating a cross-channel strategy that leveraged the best parts of the platform. The team built a fully realised, custom campaign management tool that utilised bespoke AI to analyse trending topics in real-time and curate personalised trend recommendations as digital ads across display. Implementing Magpie significantly improved the performance of digital activity, with a huge increase in conversions of over 200% year-on-year and significant drop in CPA.

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Highly Commended:
RocketMill for Huggies Pull-Ups

Best Integrated Performance Campaign

PI LIVE Global

With the postponement of our flagship event in London this year, we just couldn’t wait a whole year to get everyone together. With this in mind, we’re extremely excited to introduce you PI LIVE Global, an all-new interactive experience which takes place this autumn on October 27-30 2020.

https://performancein.live/global/

Winner:
Merkle for Twitter

With a goal of innovating Twitter’s performance marketing vision, the social platform adopted a cross-channel strategy to utilise its key attributes while reaching users off-platform with relevant, personalised ads that drove new user acquisition and engagement. With the tech doing all the work, the plan provided a streamlined way to make performance marketing reactive to breaking news and viral topics on Twitter’s platform. Magpie measurably increased the volume of engaged users driven by performance marketing without dropping on CPA.

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Highly Commended:
Chelsea Football Club


Highly Commended:
HSBC UK and CHS

Best Brand Engagement Campaign

 

Winner:
Awin and Easyfundraising for Sky

Awin and Easyfundraising’s partnerships team approached Sky to help support a Grassroots Sports Campaign Competition – the first-ever community sponsorship to be pushed through Easyfundraising’s app. Judges praised the innovative collaboration that not only engaged the affiliate world but also the real world. This provided a new-found affiliate reach for Sky, increasing both their loyalty mix and donations through the EFR site while generating over 400 new app members.

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Highly Commended:
Ball Street x Paddy Power


Highly Commended:
The Groupon Reach Network and Awin for Dell

Global Excellence

TopCashback

Winner:
Awin and Nike

Continuing to build the legacy of its Air Jordan Sneaker product with two pivotal releases, Nike collaborated with its infamous trendsetters, ‘Sneakerheads’, to push its range in the EMEA region throughout the year. From the “shock-drop” surprise launch ahead of release to the Sneakerheads trendsetters creating inspiring, educational and tailored content for each country and region, the campaign delivered significant market share growth and social engagement whilst perfectly aligning influencer marketing and performance.

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Highly Commended:
Rakuten Advertising for Harvey Nichols

VERTICAL AWARDS

Best Fashion, Health and Beauty Campaign

 

Winner:
The Groupon Reach Network and Awin for Dorothy Perkins

The combined teamwork of Dorothy Perkins, The Groupon Reach Network and Awin led to an engaging and creative omnichannel campaign that capitalised on seasonal peaks. The team utilised geo-tools, the ‘Dorothy Perkins Wheel of Savings’ on Oxford Street and intelligent data while targeting white label partners, PPC, microsites, and exclusive codes to form a highly successful retail campaign.

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Highly Commended:
Finder.com for Boohoo


Highly Commended:
Rakuten Advertising for White Stuff

Best Retail and E-Commerce Campaign

NMPi

We’re a specialist Media Agency, working across all forms of Paid Media, Creative, SEO and Analytics. Since our founding 15 years ago, our heritage in performance marketing has put innovation and agility at the forefront of how we work.

Working with the likes of M&S, Liverpool FC and Microsoft, we’re no stranger to a challenge, and have built a global team of 300+ who understand business objectives, whether you’re an SME looking to scale or a global business finding efficiency.

NMPi is a part of the Incubeta Group which is the union of three market-leading specialists across Media, Technology and Creative, comprising of NMPi, DQ&A and Joystick.

https://nmpidigital.com/ Twitter

Winner:
The Groupon Reach Network and Awin for Dorothy Perkins

Dorothy Perkins’ ‘Find Your Winter Wardrobe’ campaign was the perfect opportunity to bring the brand and customers together online and in-store to form a creative omnichannel campaign that capitalised on seasonal peaks. The Wheel of Fortune in Dorothy Perkins’ flagship Oxford Street store was one of the most creative undertakings that brought various online and in-store benefits.

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Highly Commended:
OMD UK for Clarks UK

Best Finance Campaign

finder.com

Millions of people globally trust Finder to help them make better decisions. We understand that making everyday life decisions such as finding a credit card, buying a home and getting insurance can be daunting. That’s why we’re here. Our goal is to help people navigate those complex decisions by making them less of a chore (and hopefully less of a bore, too!). We are proud to be the UK’s fastest-growing comparison site.

https://www.finder.com/uk/ Twitter

Winner:
Impact for Revolut

Revolut aimed to provide a better experience for its customers, giving them more control, more convenience and more opportunity. This was achieved through creative tactics such as bespoke landing pages and working as a publisher in forging engaging content to enhance their affiliate and influencer programmes via Impact’s platform. By the end of the year, the programme had more than 6,000 active partners and delivered a growth rate of 700%.

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Highly Commended:
iProspect for Vanquis Bank


Highly Commended:
Optimise Media for So-Sure

Best Technology and Telecoms Campaign

Optimise

We help turn more of your clicks into customers with data driven, performance-based advertising. Every day our global network of publishers and media connects businesses with millions of new customers across Finance, Travel and Retail verticals. Whether your goal is increased sales, leads, app installs or web traffic, or bigger market share in the cashback channel, we give you the tools to unlock it through our Affiliate Network, Performance Analytics and Incentive Marketing solutions. Over 1,000 of the world’s most successful businesses choose Optimise to deliver the highest-value customers from their ad spend.

https://www.optimisemedia.com/ Twitter

Winner:
The Groupon Reach Network and Awin for NOW TV

Game of Thrones (GoT) Season 8 was one of the most highly anticipated television events of the calendar year. With this in mind, NOW TV teamed up with The Groupon Reach Network and Awin to ‘Transcend their BAU activity’ and put together a campaign as innovative and creative as possible to make the final season a huge success and increase the number of passes purchased.

NOW TV’s key requirements meant using resources that were out of the norm for the brand. The teams pulled together all the resources across multiple platforms, including email databases, geo-targeting capabilities, paid social and influencers to engage with as many users as possible. This formed a flourishing partnership whilst building up to the season finale and converting users on the brand’s website via engagement polls and quiz participation. The campaign achieved huge success, resulting in 402% increase in subscription sales and revenue sales of 455%.

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Highly Commended:
Essence for EE

Best Travel, Leisure and Lifestyle Campaign

The Groupon Reach Network

The Groupon Reach Network is the collaboration of vouchercloud and Groupon along with our whitelabel partners. Supported by The Mirror, The Guardian, Mumsnet, and the Irish Independent, the Groupon Reach Network is the ultimate shopper destination

As one of the industry’s largest players, the Reach Network gives you access to more customers, an unrivalled reach, streamlined account management, and improved campaign performance – all through a single, unified approach.

https://www.groupon.co.uk/ Twitter

Winner:
Medialab Group for National Trust

Medialab Group developed proprietary technology to join up all datasets across the National Trust’s business units and activities to provide an integrated and single view marketing experience. By using real people’s stories of their favourite places around the world, Medialab built an emotional connection with the audience and brand, and direct recruitment elements at different times so performance could be measured. Attribution tools helped drive the direct membership recruitment elements, contributing to the overall membership target above 23% with 230,900 new National Trust memberships.

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Highly Commended:
Impact and Starcom for P&O Ferries


Highly Commended:
Uniqodo for TUI

INDUSTRY AWARDS

Community Hero

Optimus Performance Marketing

Since 2006 Optimus Performance Marketing has been at the forefront of the affiliate marketing industry, winning numerous industry awards and consistently maintaining profitable growth.

With experienced staff operating from offices in Plymouth, London and San Diego they deliver end to end management, strategy and consultancy services worldwide to all sizes of client and market vertical. Optimus believes that success comes from continued evolution, so continually invest in training and tools to ensure that we can offer class-leading service while retaining staff and clients.

https://www.optimus-pm.com/

Winner:
NMPi by Incubeta

NMPi by Incubeta was widely praised by the judges as their passionate and driven team went above and beyond to support the external community. The outcome was the People & Culture Committee, formed by staff volunteers to lead the firm’s corporate social responsibility initiatives while giving them a greater voice in the business. Through the implementation of charity days for the staff and several partnerships, £17,793 was raised for charitable causes throughout the year — triple what was raised in 2018.

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Highly Commended:
Impact


Highly Commended:
The Groupon Reach Network

Best Customer Conversion Platform

 

Winner:
Uniqodo for Travelodge

Travelodge used Uniqodo’s Promotion Engine and conversion tools directly within their main travelodge.co.uk e-commerce website, enabling tailored UX advancement with limited need for internal development resources. This joint award entry demonstrated how Uniqodo’s Promotion Engine combined with its on-site user experience optimisation tools are used as a platform for carefully targeted customer conversion.

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Highly Commended:
Envolve Tech

Best Team in Performance Marketing

Uniqodo

Uniqodo is the Promotions Engine that advances the way advertisers market and message to their audiences using coupon codes. Uniqodo can be enabled simply on any eCommerce platform allowing advertisers to prevent code misuse, increase conversions and enable more partnerships.

https://www.uniqodo.com/ Twitter

Winner:
Acceleration Partners

Utilising four key ethoses: relationships, understanding, communication and acting proactively; the Acceleration Partners’ Client Services Team continues to deliver and improve programme efficiencies to scale growth while increasing new partner collaboration. Over the past year, Acceleration Partners has accelerated its global offering for clients, seeing a 57% increase in the number of clients managed by global teams — overall, delivering better partner marketing to the industry.

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Highly Commended:
CJ Affiliate


Highly Commended:
Webgains Integration Team

Most Effective Agency

Partnerize

Partnerize is the leader in partnership automation. The AI-powered Partnerize Partner Automation Platform delivers data-driven intelligence and industry-leading management tools that are essential for materially improving ROI from this fast-growing sales channel. The Partnerize Platform has won more than two dozen awards including Best Technology from the International Performance Marketing Awards. The world’s leading companies, including 63 top retailers, 11 international airlines, 9 of the largest telecoms, and more than 200 other global brands rely on Partnerize to drive and manage more than $6B in partner sales and $500M in partner payments every year.

https://partnerize.com/ Twitter

Winner:
TIPi Group

TIPi Group actively partners with the most cutting-edge technology companies to continually present the best solutions to the market while also helping the tech partners to develop and market their products to the wider agency landscape, creating a compelling and long-lasting win-win situation. As the agency approaches its fifth birthday, the TIPi Group continues to maintain its great culture and innovation within the agency.

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Highly Commended:
Medialab Group


Highly Commended:
ThoughtMix

Best Performance Marketing Technology

Lolagrove

Lead and demand generation is about to come of age! How long have we been telling you? Too long.

With the new European regulations and the significant shift in consumer attitudes towards data privacy, professional solutions are moving from a ‘nice to have’ to a ‘must have’.

Here at Lola Grove, we’re hoping that this year’s winner has truly embraced the compliance and regulatory requirements of the future, and set the bar. Good luck to all the entrants.

https://www.lolagrove.com/

Winner:
Soreto

Since its inception in 2018, Soreto has worked with some powerhouse clients such as New Look, Superdrug, Jigsaw and Warehouse to supercharge their performance marketing activity. Soreto’s technology turns customers into brand ambassadors while harnessing word-of-mouth marketing to boost client sales in a simple, trackable and scalable way. The platform is specifically designed for the affiliate channel and is unique in working purely on a CPA basis. 

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Highly Commended:
Partnerize Partnership Automation Platform

Publisher's Choice of Network

Global Savings Group

Global Savings Group is a PubTech platform for Commerce Content operating over 100 digital assets with the world’s leading publishers, helping them monetise their channels by delivering products, recommendations, deals and discounts to consumers. By assisting millions of consumers in making smarter shopping decisions, GSG enables advertisers to reach high-intent users at scale in over 20 markets around the world.

Founded in 2012, GSG’s fast-growing team of 400+ tech enthusiasts, online marketers, account managers and editors funnel more than 1.5 million purchases every month. By aggregating the editorial curation and distribution of Commerce Content on one unique technology stack, GSG is transforming the way consumers buy, brands sell, and digital publishers earn – one transaction at a time.

https://global-savings-group.com/

Winner:
Rakuten Advertising Affiliate Network

Ensuring publishers with industry-leading technology not only meet their needs but also enhance their performance is a top priority for Rakuten Advertising. Over the last 12 months, the company has continued to invest heavily in new technology and products to deliver on this goal among other key objectives. More importantly, the company’s global, diverse and industry-recognised leadership team — spearheaded by international managing director, Anthony Capano — has helped drive the performance marketing channel forward.

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Industry's Choice of Publisher

CJ Affiliate

CJ Affiliate by Conversant is the leading global affiliate marketing network, specialising in pay-per-performance programmes that drive results for businesses around the world. The CJ Affiliate network helps to reach and connect with millions of online consumers every day by facilitating productive partnerships between advertisers and publishers. Drive more sales and expand your reach – experience the network effect with CJ. Visit CJ Affiliate’s website for more information.

https://www.cj.com/en-gb/ Twitter

Winner:
Global Savings Group

With its world-class account management team and innovative mindset, Global Savings Group pushed above and beyond with a number of solutions to disrupt the voucher code space. In addition to creative partnerships, global expansion and acquisitions of Pouch and iGraal, the publisher has not only enhanced its offering but has maintained its position as a leading publisher affiliate.

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Industry Rising Star

Piggy

Piggy is a Global cashback publisher. Our users earn cashback and save money through our site and patent-pending browser extension. Our extension also has the ability to automatically find and apply vouchers to our members. We currently have over 4 million users worldwide and are rapidly growing. Our members are based in the US, UK, Germany, and France. Piggy is the easiest way to earn cashback and save money!

https://www.joinpiggy.co.uk/ Twitter

Winner:
Stephen Short: Awin

Stephen Short has led Awin’s response to browser privacy updates – a business-critical issue affecting the whole industry. He has also represented Awin at industry events and delivered keynotes to hundreds of stakeholders at both Awin and partner events across Europe. In recognition of his contributions, at just twenty-four years old, Stephen was promoted to senior product manager – the youngest in Awin’s history.

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