Last Year’s Winners

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Learn why they won and how you can take the trophy next year


Best App Install Campaign

Affiliate Future

Affiliate Future provides exceptional marketing solutions for a range of online retailers and service providers. We have experience working with clients from SMEs to blue-chip brands. Affiliate Future manages national and international affiliate marketing programmes.

Our passion for performance marketing combined with our first-class service enables us to provide merchants and affiliates with high-performance results. Twitter

Inflecto Media and Mindshare for BPme

Inflecto Media and Mindshare delivered an immensely successful mobile install campaign for BPme as it made its market debut. By deploying media partners and traffic sources to scale and target relevant users and implementing a more detailed targeting approach from previous data, Inflecto Media far exceeded expectations, achieving a staggering 127% install to overall purchase rate, outperforming all other paid digital channels in terms of user engagement and ROI.

Best B2B Campaign


PI LIVE London in an annual gathering of the brightest minds in e-commerce, affiliate and performance marketing. Our events are carefully curated and designed with both retailers and publishers in mind giving access to great content, leading technologies and potential partners across two action-packed days. Twitter

MediaVision: Outstanding Growth in the Property Sector

Having already delivered over 600% growth in five years’ working with Instant Offices, MediaVision teamed up with them once more to drive an additional 30% in equity growth. Despite market challenges, MediaVision stuck to their strengths in driving high-quality traffic to steer the conversion rate thanks to its smart execution of strategic offsite SEO and innovative, technical approach to analysing data. The campaign delivered impressive results, with SEO sessions up by 50% year-on-year and a 49% increase in revenue uptake, maintaining MediaVision and Instant Offices’ solid relationship.

Highly Commended:
The Sage UK affiliate programme

Best Use of Machine Learning / AI


Increasingly & Webgains – Samsung AI Driven Promos

With Samsung looking to combat the ever-growing e-commerce pressure of Amazon, Increasingly partnered with the global tech firm to grow both their website and basket revenue, utilising the platform’s AI product bundling and intelligent cross-sell and up-sells. Increasingly ran six promotional campaigns over four months, driving 46% more sales through its AI-driven promotional campaigns whilst helping customers find the best offers, bringing more convenience in their user journey. Judges simply loved the entry.

Highly Commended:
Cloudfind’s publisher recommendation app – in association with Affiliate Future

Highly Commended:
Sizmek and Kaspersky Lab Enhanced-AI Partnership

Best Use of Programmatic


We’re PerformanceIN, we connect and engage with the performance marketing community whilst facilitating industry debate, education and rewarding innovation, success and best practice. Twitter

Liverpool FC & NMPi in partnership with Webgains

In partnership with Webgains, NMPi designed and built a series of rich media banners to promote Liverpool FC’s 2018/19 New Balance Kit, utilising narrative sequences, fan engagement and customers experience whilst delivering a smart programmatic media buying strategy that selected placements to drive maximum performance. On kit launch day, the banner ads drove a 45% uplift in website traffic and revenue driven by NMPi’s display ad campaigns increased by 53% year-on-year. A value-adding campaign that fully understood the relationship between Liverpool FC and their fans.

Highly Commended:
Essence lowered EE’s CPA -52% via machine learning

Best Lead Generation Campaign


Ford, Mindshare and The Lead Agency – Driving Performance

Teaming up with one of the biggest-selling automotive manufacturers, The Lead Agency was responsible for generating 8,000 qualified test drive leads to help Ford increase new vehicle sales across its entire fleet. With an ambitious year-end target, The Lead Agency leveraged its popular automotive digital brand, Car Keys, to create unique pieces of content, achieving more than 750,000 impressions and achieving a significant conversion rate for new Ford vehicles. The campaign demonstrated clear lead generation in the performance marketing channel.

Best Paid Search Campaign


I-Spy new BT Mobile customers – Essence Global

With BT facing stiff competition in the mobile market, Essence was tasked with finding a scalable solution within paid search for targeting both existing and new BT mobile customers. Using BT’s customer ISP addresses, Essence took audience targeting to the next level as they reached BT household users by search only, delivering more sales with greater lifetime value and lower cost per acquisitions (CPAs). Forming bespoke landing pages, the innovative approach delivered exceptional results over a short period of time, contributing to 23% sales for mobile and lowering CPAs by 44%.

Highly Commended:
Building A Better Account 1 Purple Brick At A Time

Highly Commended:
The Gift of Great Results for Virgin Experience Days

Best Use of Data


Reward are the Largest Card Linked Offers (CLO) Platform in Europe.

Reward sits in a unique position between retailers and banks helping to get customers closer to the things they care about. We support many of the UK’s largest retail brands by providing an unrivalled view on customer behaviour, using our powerful combination of purchase analytics and AI to enable precision targeting of content to customers that matter the most. Our enterprise grade CLO technology enables retailers to execute strategies to deliver on key customer objectives such as acquisition from competing brands, increasing frequency of shopper transactions and/or growing customer value – ultimately delivering verified incremental sales for your business. For more information visit Twitter

RevLifter-Office Outlet’s Quest for Incrementality

With Office Outlet launching its affiliate programme and online revenue growth a challenge, RevLifter’s technology proved the ideal solution to overcome the odds as they launched Office Outlet’s personalised deal page, where a button under the discount code box encouraged users to access personalised deals and drive incremental actions. The campaign catapulted RevLifter to the number one spot on Office Outlet’s affiliate programme, generating sales and revenue via the deal page and button deployed alongside the customer’s basket, which converted at a rate of 54%.

Highly Commended:
Making a splash with Twinings Cold Infuse

Best Paid Social Campaign


Telegraph Travel: Building a social footprint

The Telegraph Travel increased lead generation significantly through the strategic use of social media content and performance marketing tactics, surpassing budgets whilst establishing a strong trajectory for growth. Using an affiliate model with their tour operator partners, the year-long campaign focused on distributing new and evergreen travel content through Facebook, Instagram and YouTube to increase customer engagement and acquire highly qualified prospects. The campaign achieved standout results, constructing an award-winning content marketing approach that inspired travel readers.

Highly Commended:
iCrossing & Visit Wales – Getting People To Visit Wales

Best Managed Affiliate Programme - Enterprise Level

CJ Affiliate & Debenhams: Affiliate growth in an adverse climate

Amid pressure from the wider economy, the closure of high street retailers, and the dominance of Amazon, both CJ Affiliate and Debenhams made a solid statement in not only surpassing the challenges and achieving the retailer’s targets in Q4, but also establishing a healthy affiliate programme that beat the high street odds. By the end of Q4, they achieved 7% year-on-year revenue growth and reduced the cost of sales by 13% through innovation, automation and safer spend, allowing affiliate to become the most paid media channel for a huge UK brand.

Highly Commended:
Awin & BT Group: shaping pricing strategies through affiliate data

Highly Commended:
Lovehoney and Webgains

Best Affiliate Marketing Innovation

Optimus Performance Marketing

Optimus Performance Marketing is a multi-award-winning affiliate marketing agency dedicated to driving growth and sales for e-commerce business. Operating across global territories, we have gained an industry-wide reputation for honesty and excellent results, which has been sustained for 12 years. From their offices in Plymouth, London and Germany they’ve grown and evolved into the successful affiliate and e-commerce focussed marketing agency they are today – trusted and respected by the amazing brands they work with (KwikFit, High Street TV, Snapfish, Gant, M&M Direct, Crocs, Chi Chi London, The Jewel Hut and Treatwell to name a few).

RevLifter: The AI-Powered Deal Engine

Following award wins, investor funding and big retailer adoption, in just 18 months, RevLifter has taken the affiliate marketing industry by storm thanks to the platform’s innovative meta tag solution RevPage, which utilises AI algorithms to understand real-time signals from each user’s on-site behaviour and live basket before delivering an incentive. RevLifter has become an award-winning solution, attracted multi-million-dollar investment and launched with some of the world’s biggest retailers, making it a serious contender on the global e-commerce scene.

Highly Commended:

Best Content Marketing Campaign


Planit is an award winning performance marketing agency, specialising in new customer acquisition. A common theme for all Planit advertisers is having an equal focus on volume, CPA and life-time value. To meet these competing objectives, Planit provides a unique solution – a highly granular approach to analysis, reporting and optimisation. High levels of account management across the affiliate, biddable media and in app channels are included as standard.

Founded in 2011, Planit now delivers successful campaigns across multiple territories for brands including NBC Universal, Which?, The Times, Ladbrokes Coral, Towergate Insurance, Readly, Money Clothing and the British Film Institute.

iProspect and Mira Showers

Looking to produce strong and brand-aligning content that attracted the attention of digital publications, iProspect assisted Mira Showers in triggering a series of improvements across SEO as well as driving traffic to the brand’s new website. The collaboration with external experts from Bristol University and team departments to learn bacteria build up generated a truly innovative and unique content campaign that picked up national press, leading to a 28% uplift in page-one keywords for and a 22% increase in organic traffic year-on-year.

Highly Commended:
Telegraph Travel: Heating up holiday interest

Best Influencer Marketing Campaign

Inflecto Media

Inflecto is a multi-award winning agency, paving the way for the new era of lead generation by providing high volume, quality leads to many of the globes leading brands.

With offices in London and New York, Inflecto’s new approach of quality with transparency at scale has led them to be one of the fastest growing lead generation businesses in the digital space.

Inflecto work across all key verticals, on a variety of pricing models including CPL (Cost Per Lead), CPC (Cost Per Click) and CPI (Cost Per Install)

Awin, Voxi & The Hook: Influencing Endless Possibilities

With Vodafone launching the UK first’s dedicated youth mobile offering, VOXI, the telco provider teamed up with Awin to find a community of influencers and brand advocates that could reach an entirely untapped audience. Using brand awareness and customer acquisition targets simultaneously, the campaign reached a wider audience of under 30s across the UK with over 8 million impressions, 9,000+ total engagements and £40+ CPA, proving that sufficient revenue can be driven from outside the more traditional telco comparison site space.

Highly Commended:
Vamp & Bobbi Brown

Most Creative Performance Marketing Campaign


Liverpool FC & NMPi in partnership with Webgains

This campaign demonstrated a clever combination of programmatic technology and use of data at all stages of the user experience. Using smart creative to feed Liverpool FC fans’ growing desire to purchase their 2018 kit and customise it according to player popularity resulted in excellent returns. A major factor in this was fan experience and getting this right to ultimately benefit performance, which was achieved through the use of data and automation but, most importantly, the human understanding the relationship between the club and its fans.

Best Integrated Performance Campaign


We help turn more of your clicks into customers with data driven, performance-based advertising. Every day our global network of publishers and media connects businesses with millions of new customers across Finance, Travel and Retail verticals. Whether your goal is increased sales, leads, app installs or web traffic, or bigger market share in the cashback channel, we give you the tools to unlock it through our Affiliate Network, Performance Analytics and Incentive Marketing solutions. Over 1,000 of the world’s most successful businesses choose Optimise to deliver the highest-value customers from their ad spend. Twitter

Planit & NBC Universal / hayu

Following significant subscription growth in 2017, NBC Universal’s direct-to-consumer on-demand subscription video service hayu set a higher subscription volume to be delivered with lower CPA. Planit was called upon to help move media buying beyond CPA to drive high volumes of signups whilst keeping strict control of ROI. The company beat its growth target through its smart data marketing strategy that focused on lifetime value – something the judges described as “difficult” to achieve in the industry.

Highly Commended:
Global Savings Group & Boohoo – #DoYourThing

Highly Commended:
Merkle | Periscopix and Legal & General: Crufts – Best in Showing Ads

Best Brand Engagement Campaign


The Kite Factory and The Good Agency for WaterAid

In what judges described as a “very emotive campaign”, The Kite Factory came up with an inspiring solution to support the amazing work WaterAid do to help communities access clean water. The agency formed the #Untapped campaign, immersing their audience in the day-to-day life of the village of Tombohuaun, one of the communities WaterAid helps. They used immersive digital media to remove the distance between donor and recipient, the campaign generated a staggering fundraising total of £8.4 million and delivering an overall ROI of 5.2.

Highly Commended:
Winning Brand Affinity for The Telegraph

Global Excellence


Company bio to follow.

Rakuten Marketing & Cult Beauty

With 40% of the Cult Beauty’s turnover now generated overseas, Rakuten Marketing were tasked with helping the brand’s ambitious growth target of 50% for the affiliate channel, focusing on internationalisation, which was organically led by the location of its customers. The global programme surpassed all expectations and targets, delivering 113% growth year-on-year, and tapped into key target markets like China and Russia, showcasing both the success of the affiliate channel and use of influencer marketing, demonstrating a fine example for other marketers looking to expand globally.

Highly Commended:
Farfetch and Partnerize

Highly Commended:
RevLifter and HP: AI-Powered Innovation


Best Retail and E-Commerce Campaign

Jigsaw Business Solutions

Specialists in B2B and B2C gift card and pioneering payment channels, Jigsaw Business Solutions are shaping and spearheading the retail industry across the globe with a complete market-leading solution.

Dedicated to breathing new life into sales strategies and delivering incremental revenue for its ever-growing portfolio of leading retailers, Jigsaw is renowned for driving powerful, game-changing partnerships and international award-winning campaigns through an array of innovative gift card offerings and exclusive, valuable content.

Through emergent technologies and expertise, Jigsaw help many partners, brands and performance-marketing agencies with growth strategies for optimum ROI across various remits. From acquisition and retention to loyalty and rewards, Jigsaw enhance revenue streams with advanced developments and seamless integrations that maximise both the volume and value of sales across a multitude of consumer touch-points and digital platforms.

Founded in 2013 and based in SW London, Jigsaw’s specialist focus across multifaceted gift card and payment markets allows the team to provide its retailers with full support from concept to board level engagement through to the execution of a seamless launch and ongoing programme cycle and management.

Very, vouchercloud & Awin

After 2017’s stand out campaign with Very, which delivered impressive revenue figures and three award wins, both Very and vouchercloud knew that Awin needed to continue to innovate and use all the data at their fingertips to achieve further success in 2018. Awin devised a strategic annual plan that was jam-packed with individual campaigns to meet Very’s objectives. The results blew competitors out of the water with increased market share, conversions and revenue doubling year-on-year, far exceeding the network’s target.

Highly Commended:
Global Savings Group & Myprotein – Black Friday

Best Finance Campaign


Millions of people globally trust Finder to help them make better decisions. We understand that making everyday life decisions such as finding a credit card, buying a home and getting insurance can be daunting. That’s why we’re here. Our goal is to help people navigate those complex decisions by making them less of a chore (and hopefully less of a bore, too!). We are proud to be the UK’s fastest-growing comparison site.

Marcus by Goldman Sachs & iProspect

Both iProspect and Marcus crafted a multi-channel approach that would innovatively reach the mass-affluent UK target audience, familiarise them with the brand, and drive them to open a higher-earning Marcus savings account. In just three months, the campaign resulted in a 15% increase in generic searches for savings accounts, and media outlets credited Marcus for lifting UK banks out of a “savings slumber”, ultimately putting consumer’s interest back into savings.

Highly Commended:
Optimise Media for M&S Bank

Best Technology and Telecoms Campaign


Smarter Click, CPW & Awin: Delivering sales through personalisation

In a bid to deliver sales through personalisation, Smarter Click, Carphone Warehouse and Awin collaborated to produce a campaign that focused on providing a more personalised user journey. By developing Smarter-Layers, which judges described as “abandonment tech on steroids”, Smarter Click was able to read Carphone Warehouse’s data layer and target users on-site with personalised messaging, allowing Carphone Warehouse to deliver increased sales for products and double the conversion rate during a busy Q4 period.

Highly Commended:
Awin: Shaping pricing strategies through affiliate data

Best Travel, Leisure and Lifestyle Campaign


RevLifter personalises deals for retailers across any marketing channel.

The platform uses AI to understand real-time signals from users onsite behaviour to deliver the right deal to the right customer at the right time, to achieve the advertiser’s goals.

It works by personalising offers on a retailer’s site and off-site which are designed to deliver incrementally and prevent customers leaving to look for deals on competitors.

The platform is uniquely used by each retailer to deliver their specific goals, which often include; more new customers, higher AOV, and conversion rates.

RevLifter is available worldwide, rapid to integrate and paid on performance.

Etihad in collaboration with Digitas

With more pressure to deliver growth and sustain marketing activity for Etihad in 2018, Digitas utilised Partnerize’s platform to track and consolidate costs from affiliate, meta and display activity in console with unparalleled data, robustness and accuracy on behalf of Etihad, enabling them to test innovative strategies and optimise ROI across various channels. Sheer intelligence, alignment and communication skills lead to a 10.2% increase in revenue from metasearch partners year-on-year.

Highly Commended:
CJ Affiliate & TUI: Situational Commissioning

Highly Commended:
Crafted & Preferred Hotels & Resorts


Industry Disruptor Award


Tradedoubler is an international leader in performance-based digital marketing and technology powering a unique network of connections. Combining 20 years of digital marketing innovation and expertise, global presence and a market leading technology platform, Tradedoubler offers tailored performance solutions for advertisers and publishers. Founded in Sweden in 1999, Tradedoubler pioneered affiliate marketing in Europe and has since developed its offering to include actionable data driven insights and user journey tracking thanks to its proprietary business intelligence tool.

Through continued focus on innovation and desire to deliver a clear ROI for each and every client, Tradedoubler works with over 2,000 leading advertiser brands and have an affiliate network of over 180,000 active publishers.

GSG: Causing chaos in the voucher code space

Having established their brand and winning formula in 20 markets, Global Savings Group took things to the next level to break into and monetise the UK’s whitelabel space by introducing structure, strategy and cohesion to not only disrupt the voucher code space but also become a top performing publisher. Their creative approach to campaigns coupled with their personalisation capabilities was refreshing and added a new layer of top funnel value to the voucher publisher category, leading to a successful period for the publisher.

Highly Commended:
AdReach Express

Best Team in Performance Marketing

advanced store

We actually do what other agencies would love to offer: scalable campaigns with a truly full service. Performance-oriented and flexible. Using our own technologies, we take you from the initial concept all the way to total success.

ad4mat, our product for performance display, allows advertisers and publishers worldwide to achieve extraordinary revenues. And just like ad4mat one, our preeminent platform for programmatic advertising, the data market place advanced audience is 100% geared towards increasing online sales. All with one clear objective: more sales for you. How do we accomplish this? Using the power of innovation and an amazing team that has grown to over 35 people since 2008. For our several hundred customers, we currently generate a monthly total of 100,000 commercial transactions. #PayPerSale

Awin Client Services

With a client services team made up of 125 staff across four divisions, Awin continues to go above and beyond to match clients’ needs on all sides. The global affiliate network champions the industry by understanding partner needs whilst dedicating time and resources to help them grow, carried out through intelligent insights, innovative ideas and overall strong campaign results that speak for themselves.

Highly Commended:
CJ Affiliate by Conversant

Highly Commended:

Most Effective Agency


Partnerize helps the world’s leading brands build powerful business partnerships that drive extraordinary business growth. The Partnerize Partner Management Platform (PMP) is an end-to-end, SaaS-based solution for forming, managing, analyzing and predicting the future results of partner marketing programs using artificial intelligence (AI). Hundreds of the world’s largest brands leverage Partnerize’s real-time technology to drive and manage more than $6B in sales across 214 countries and territories worldwide. To learn more about Partnerize and the significant ROI that brands realize from partner marketing, visit


iProspect continues to bring forward research and insights that drive and shape the performance marketing industry. A prime example was the launch of the Performance UX index, a holistic measurement framework to continuously improve user’s experience while increasing the convergence of SEO and conversion rate optimisation to ensure businesses are fully prepared to address the two disciplines. In addition to hitting client objectives and delivering ROI campaigns for Captain Morgan and The Economist, iProspect demonstrated forward-thinking initiative in an incredibly competitive market, making them a standout winner.

Highly Commended:

Best Performance Marketing Technology


Lead and demand generation is about to come of age! How long have we been telling you? Too long.

With the new European regulations and the significant shift in consumer attitudes towards data privacy, professional solutions are moving from a ‘nice to have’ to a ‘must have’.

Here at Lola Grove, we’re hoping that this year’s winner has truly embraced the compliance and regulatory requirements of the future, and set the bar. Good luck to all the entrants. Twitter

RevLifter: AI-Powered Deals Personalisation

Innovative, adaptive and powerful; RevLifter’s leading tool RevPage, has been the star of the show in the e-commerce scene during the last 18 months, utilising AI technology and a unique algorithm to deliver on specific goals, which influences both the type of incentives on offer and the customers they’re handed to. Retailers across multiple categories have been quick to embrace the innovative solution, immediately seeing increased average order value and conversion rates against their current voucher partners, turning heads in the global e-commerce industry.

Highly Commended:

Highly Commended:

Publisher's Choice of Network

Global Savings Group

Global Savings Group is a PubTech platform for Commerce Content operating over 100 digital assets with the world’s leading publishers, helping them monetise their channels by delivering products, recommendations, deals and discounts to consumers. By assisting millions of consumers in making smarter shopping decisions, GSG enables advertisers to reach high-intent users at scale in over 20 markets around the world.

Founded in 2012, GSG’s fast-growing team of 400+ tech enthusiasts, online marketers, account managers and editors funnel more than 1.5 million purchases every month. By aggregating the editorial curation and distribution of Commerce Content on one unique technology stack, GSG is transforming the way consumers buy, brands sell, and digital publishers earn – one transaction at a time.


During an eventful 2018, which saw a number of challenges such as the General Data Protection Regulation, Safari’s Intelligent Tracking Prevention and Google Chrome’s parallel tracking update arise, Awin pursued its plans to inform and ensure the best solutions available were in place for the market changes whilst continuing to drive the industry forward. The network’s proactive approach to providing informative thought leadership, expertise and insight while promoting the channel to new audiences makes the company a cut above the rest in affiliate marketing.

Industry's Choice of Publisher

CJ Affiliate by Conversant

CJ Affiliate by Conversant is the leading global affiliate marketing network, specialising in pay-per-performance programmes that drive results for businesses around the world. The CJ Affiliate network helps to reach and connect with millions of online consumers every day by facilitating productive partnerships between advertisers and publishers. Drive more sales and expand your reach – experience the network effect with CJ. Visit CJ Affiliate’s website for more information.


Though working in a quick-paced industry often comes with its challenges, the team at TopCashback diffuse the hardship with their consistent efficiency, ceaseless affability, innovative offerings and their clear drive to deliver the best for their advertisers and the consumers who choose to use them every day, making them worthy winners of the Industry’s Choice of Publisher award once again.

Industry Rising Star

Clementyne Lavender – Awin

Clementyne Lavender stood out as an exceptional talent, recognised by her peers for her tenacity and fresh perspective of the affiliate marketing industry. In her new role as media partnerships manager, Clementyne demonstrated that her intuition for a business opportunity was spot on, having grown the commission earned by Media House publishers as well as inspiring the next generation of affiliate marketers. Clementyne is a shining example of an industry rising star, showing passion and drive for not only Awin but the industry as a whole.

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