Best Performance Marketing Innovation

About the Award

Judges will be recognising innovation in the performance marketing space, whether through technology, creative strategy, or campaign execution.

While return on investment (ROI) will be a key consideration, judges will also evaluate the potential for long-term impact and transformative innovation.

2025 Gold Winner

MediaGo’s Five New Deep Learning Models Accurately Improve Full Funnel Conversion Rates

MediaGo’s Five New Deep Learning Models Accurately Improve Full Funnel Conversion Rates

By: MediaGo

This innovative approach tackles low-quality traffic and poor conversion rates, optimising the entire marketing funnel. The result: significant improvements in campaign performance, driving higher conversion rates and exceptional return on ad spend.

2025 Silver Winner

Availability Engine 2.0 – Hyper Localisation for a National Boiler Brand

By: OMD UKClient/Partner: British Gas

2025 Bronze Winner

impact.com/advocate

By: impact.com

2025 Finalists

  • Availability Engine 2.0 – Hyper Localisation for a National Boiler Brand

    By: OMD UKClient/Partner: British Gas
  • impact.com/advocate

    By: impact.com
  • Jack.tm & Heidi.com – Making Profitable Growth Look Ski-easy

    By: Jack.tmClient/Partner: Heidi.com
  • MediaGo’s Five New Deep Learning Models Accurately Improve Full Funnel Conversion Rates

    By: MediaGo
  • Moloco: Transforming performance marketing with cutting-edge operational machine learning

    By: Moloco
  • Driving Innovation: Europe’s First Vehicle Feed Campaign

    By: Performics @ StarcomClient/Partner: Citroën
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