This innovative approach tackles low-quality traffic and poor conversion rates, optimising the entire marketing funnel. The result: significant improvements in campaign performance, driving higher conversion rates and exceptional return on ad spend.
Best Performance Marketing Innovation
About the Award
Judges will be recognising innovation in the performance marketing space, whether through technology, creative strategy, or campaign execution.
While return on investment (ROI) will be a key consideration, judges will also evaluate the potential for long-term impact and transformative innovation.
2025 Gold Winner
MediaGo’s Five New Deep Learning Models Accurately Improve Full Funnel Conversion Rates
By: MediaGo2025 Silver Winner
Availability Engine 2.0 – Hyper Localisation for a National Boiler Brand
By: OMD UKClient/Partner: British Gas2025 Bronze Winner
impact.com/advocate
By: impact.com2025 Finalists
Availability Engine 2.0 – Hyper Localisation for a National Boiler Brand
By: OMD UKClient/Partner: British Gasimpact.com/advocate
By: impact.comJack.tm & Heidi.com – Making Profitable Growth Look Ski-easy
By: Jack.tmClient/Partner: Heidi.comMediaGo’s Five New Deep Learning Models Accurately Improve Full Funnel Conversion Rates
By: MediaGoMoloco: Transforming performance marketing with cutting-edge operational machine learning
By: MolocoDriving Innovation: Europe’s First Vehicle Feed Campaign
By: Performics @ StarcomClient/Partner: Citroën