The Challenge

impact.com recognised that, sometimes, platforms can throw up challenges that can hold customers back, whether that’s confusing data or complex interfaces. This can slow down decisions, frustrate partners and undermine what makes affiliate great: relationships. With more than 900 new clients and 225,000 active partnerships in 2025, delivering an effortless customer experience was a top priority.

The Strategy

impact.com set out to tackle this challenge with a single-minded goal: make partnership marketing easier to navigate, manage and scale for both publishers and advertisers, placing customers at the heart of its refresh.

Execution and Innovation

The platform introduced new features and more intuitive workflows to enhance user experience, provide a path to clearer decision-making, and eliminate the operational barriers between insight and action.

Results

This innovative approach created high-impact infrastructure that helped solve real and deep-seated industry pain points. Through the introduction of tools Trackonomics Essentials and Ask impact AI, the company was able to reduce workload and free up team time across the platform.

Judges’ Verdict

“Trackonomics Essentials and Ask impact AI are category-defining tools that delivered a revenue uplift for advertisers while saving seven hours of manual work weekly.”

“An exceptional submission that showcased its transformation of the partnership economy through ‘effortless’ automation and user-centric innovation.”