Best Full Funnel Strategy

About the Award

Judges are seeking well executed examples of campaigns or strategies for a brand that have engaged with multiple types of partners or performance marketing methods to reach or influence consumers at all stages of the purchasing funnel.

2024 Winner

FTF ON THE ROAD – Breaking Down the Barriers of Digital

FTF ON THE ROAD – Breaking Down the Barriers of Digital

By: Customer First Digital

2024 Highly Commended

Fibrefast performance: A full funnel, full fibre approach

By: Incubeta

2024 Finalists

  • Weekday & Rakuten Advertising’s Full-Funnel Campaign Drives a 60% Surge in Student Orders

    By: Rakuten Advertising
  • Performics @ Starcom & QVC: Navigating a Turbulent Market Through a Full Funnel Approach to Affiliates

    By: Performics @ Starcom
  • Growing non-alcoholic aperitif Mother Root by 350% in

    By: Ballpoint
  • Gen3 Marketing & Lovehoney – ‘That Full Funnel Buzz’

    By: Gen3 Marketing
  • Future’s Bright Beam – Synthagen fulfilling your healthier life dream

    By: Invette
  • FTF ON THE ROAD – Breaking Down the Barriers of Digital

    By: Customer First Digital
  • Fibrefast performance: A full funnel, full fibre approach

    By: Incubeta
  • Elevating ROAS and Customer Loyalty for Aptamil

    By: Wavemaker UK
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