Best Experimental Campaign

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About the Award

Smart marketers think outside of the box, looking for new ways to overcome challenges. Whether based on a micro, small or large budget, judges are seeking to reward those who have adopted a test and learn approach with an experimental campaign, utilising new technology, ideas or data that has driven positive results for a client.

2024 Finalists

  • Making it personal: Gousto drives innovation and cuts tech time with personalised home pages

    By: Gousto
  • Digital Voices x Frubes #TryMeFrozen

    By: Digital Voices
  • Brainlabs’ tech combatted paid search inflation for Estée Lauder Companies UK&I

    By: Brainlabs
  • Brainlabs harnessed first-party data to maximise growth for Simply Business

    By: Brainlabs
  • Awin & Vodafone: Utilising the power of affiliate exclusive pricing and rewards in the UK Telco Market

    By: Awin & Vodafone
  • A CAPI New Year for Volkswagen

    By: PHD UK