Thursday 16th April 2026 (invite only)
Where our community comes together to celebrate success.
To mark our 20th edition, we’re bringing the shortlist together for a celebration at Soho House White City.
A chance to step out of the day-to-day, connect with fellow finalists, special guests who have helped shape the industry over the years, meet existing and new award winning partners, and share a moment before the big night.
You’ve earned your place. This is where the conversations and deals start.
KEYNOTE SPEAKER
MAYA RAICHOORA
Maya Raichoora will be guiding us through the ‘champion’s mindset.’
How can you think, feel, and perform like the top 1%? Everyone has the potential within them, says Maya, but not everyone knows how to unlock it.
Celebrated as Nike’s first-ever mental fitness trainer, who has worked with top athletes and executives globally, Maya understands the practical tools and training required to take control of your inner narrative, build genuine confidence, and strengthen your daily output.
She will also demonstrate the power of visualisation live, with a full, guided session.
Expect to leave with robust practices you can put in place to enhance your everyday progress.
Itinerary
- 10am Arrival, Coffee & Pastries
- 10:45am Welcome & A keynote on the champion mindset from Nike’s mental fitness trainer Maya Raichoora
- 11:15am Brunch & Networking
- 12:30pm A panel on driving real results with storytelling featuring our PMA Judges
- 1pm Networking
- 2pm Finish
What to expect
- A celebratory brunch in the elegant surrounds of Soho House White City
- A room full of the industry’s most forward-thinking brands, agencies, publishers, and tech
- Quality time to network, share ideas, and build new connections in a relaxed setting
- An exclusive chance to celebrate achievement before stepping onto the main awards stage
We’ll be offering you plenty of time to mingle, alongside a fantastic keynote speaker, intentional networking and a few surprises thrown in.
Dresscode: Business Smart
Celebrating together as a community
The shortlist reflects the very best in our industry – people and companies setting new standards in creativity, innovation, and measurable results. This brunch is our way of recognising those achievements early, and of giving finalists the chance to meet and connect with one another before the big night at Grosvenor House.
It’s also about strengthening our community. The industry thrives when collaboration and partnerships are at its heart, and this is an opportunity to build those meaningful relationships, not just at the awards which as we know can fly by – but prior.
Who can attend?
Attendance is strictly limited. The only way to secure your place is to be shortlisted or to sponsor the awards. Please RSVP by Friday 10th April at 5pm.
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Finalist Ticket Policy
Each shortlisted entry includes:
- 1 ticket for the entrant organisation, and
- 1 ticket for the client or partner featured in that entry
If your organisation is shortlisted multiple times, you will receive:
- 1 entrant ticket in total, plus
- 1 client/partner ticket per shortlisted entry
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Sponsors and partners – If you are interested in being in the room with our amazing shortlisted awards entrants – reach out to drew.cameron@hellopartner.com