About the Award
Judges will be looking for an intelligent use of first-, second- or third-party data to bring a competitive advantage.
Entrants should highlight how the use of data has driven a company or campaign to success, which could be defined as new customer acquisition, retention, increasing ROI, market voice, engagement or anything else fitting in-line with brand objectives.
THIS AWARD IS OPEN TO:
Last Year's Winner:
RevLifter-Office Outlet’s Quest for Incrementality
Download the 2019 Book of the Night
Learn why they won and how you can take the trophy this year