Best Use of Data

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About the Award

Judges will be looking for an intelligent use of first-, second- or third-party data to bring a competitive advantage.

Entrants should highlight how the use of data has driven a company or campaign to success, which could be defined as new customer acquisition, retention, increasing ROI, market voice, engagement or anything else fitting in-line with brand objectives.

THIS AWARD IS OPEN TO:

Advertisers
Agencies
Publishers
Networks
Tech

Last Year's Winner:

RevLifter-Office Outlet’s Quest for Incrementality

RevLifter-Office Outlet’s Quest for Incrementality

Download the 2019 Book of the Night

Learn why they won and how you can take the trophy this year

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