dentsu X won for their exceptional work in rebuilding the B&Q affiliate programme. By enhancing efficiency, diversifying the publisher mix, and ensuring strict compliance, they successfully overcame ad-hijacking challenges and drove significant revenue growth.
Best Managed Affiliate Programme - Enterprise
About the Award
A deep understanding of the complexities within the affiliate channel is crucial to running a successful program.
In this category, judges will be seeking examples of well-executed, competent, and holistic management of an enterprise-level brand’s affiliate program, whether managed by an agency, in-house team, or affiliate network.
Entries should also demonstrate significant improvements over the previous year’s performance.
For this category, ‘Enterprise’ is defined as a company with more than 250 employees and an annual turnover exceeding £40 million.
2025 Gold Winner
Rebuilding the B&Q affiliate programme in the face of ad-hijacking
By: dentsu XClient/Partner: B&Q2025 Silver Winner
easyJet holidays’ highly strategic and data-driven approach maximised affiliate performance
By: PartnerizeClient/Partner: easyJet Holidays2025 Bronze Winner
Unwrapping Success: Affiliates Deliver the Ultimate Growth Experience for Virgin
By: The Specialist WorksClient/Partner: Virgin Experience Days2025 Finalists
Boots & Awin: Let’s Feel Good, Boosting Affiliate Performance for Boots
By: AwinClient/Partner: BootseasyJet holidays’ highly strategic and data-driven approach maximised affiliate performance
By: PartnerizeClient/Partner: easyJet HolidaysOptimise X Atlanta Group; Insuring Exceptional Growth in the Affiliate Channel
By: OptimiseClient/Partner: Atlanta GroupRebuilding the B&Q affiliate programme in the face of ad-hijacking
By: dentsu XClient/Partner: B&QUnwrapping Success: Affiliates Deliver the Ultimate Growth Experience for Virgin
By: The Specialist WorksClient/Partner: Virgin Experience Days