Best Managed Affiliate Programme - Enterprise

About the Award

A deep understanding of the complexities within the affiliate channel is crucial to running a successful program.

In this category, judges will be seeking examples of well-executed, competent, and holistic management of an enterprise-level brand’s affiliate program, whether managed by an agency, in-house team, or affiliate network.
Entries should also demonstrate significant improvements over the previous year’s performance.

For this category, ‘Enterprise’ is defined as a company with more than 250 employees and an annual turnover exceeding £40 million.

2025 Gold Winner

Rebuilding the B&Q affiliate programme in the face of ad-hijacking

Rebuilding the B&Q affiliate programme in the face of ad-hijacking

By: dentsu XClient/Partner: B&Q

dentsu X won for their exceptional work in rebuilding the B&Q affiliate programme. By enhancing efficiency, diversifying the publisher mix, and ensuring strict compliance, they successfully overcame ad-hijacking challenges and drove significant revenue growth.

2025 Silver Winner

easyJet holidays’ highly strategic and data-driven approach maximised affiliate performance

By: PartnerizeClient/Partner: easyJet Holidays

2025 Bronze Winner

Unwrapping Success: Affiliates Deliver the Ultimate Growth Experience for Virgin

By: The Specialist WorksClient/Partner: Virgin Experience Days

2025 Finalists

  • Boots & Awin: Let’s Feel Good, Boosting Affiliate Performance for Boots

    By: AwinClient/Partner: Boots
  • easyJet holidays’ highly strategic and data-driven approach maximised affiliate performance

    By: PartnerizeClient/Partner: easyJet Holidays
  • Optimise X Atlanta Group; Insuring Exceptional Growth in the Affiliate Channel

    By: OptimiseClient/Partner: Atlanta Group
  • Rebuilding the B&Q affiliate programme in the face of ad-hijacking

    By: dentsu XClient/Partner: B&Q
  • Unwrapping Success: Affiliates Deliver the Ultimate Growth Experience for Virgin

    By: The Specialist WorksClient/Partner: Virgin Experience Days
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