About the Award

SME’s broadly have different goals and KPI’s to enterprise brands. This new category pitches them exclusively against their peers.

Judges will be looking for well-executed, competent and holistic management of an individual brand’s affiliate programme by an agency, in-house team or affiliate network.

The entry should demonstrate:

Clear objectives for the SME’s affiliate programme during the judging period
Evidence of value add activity with a deep understanding of the affiliate industry to drive results
Demonstration of a willingness to innovate, adapt and evolve the programme
Evidence of programme optimisation and strategies to maximise results from various publisher types.

For this category, an SME is defined as a company with less than 250 employees and <£40m in annual turnover.

THIS AWARD IS OPEN TO:

Advertisers
Agencies
Publishers
Networks
Tech