About the Award
SME’s broadly have different goals and KPI’s to enterprise brands. This new category pitches them exclusively against their peers.
Judges will be looking for well-executed, competent and holistic management of an individual brand’s affiliate programme by an agency, in-house team or affiliate network.
The entry should demonstrate:
Clear objectives for the SME’s affiliate programme during the judging period
Evidence of value add activity with a deep understanding of the affiliate industry to drive results
Demonstration of a willingness to innovate, adapt and evolve the programme
Evidence of programme optimisation and strategies to maximise results from various publisher types.
For this category, an SME is defined as a company with less than 250 employees and <£40m in annual turnover.
THIS AWARD IS OPEN TO:
Impact and Optimus Performance Marketing for Richer Sounds
Download the 2021 Book of the Night
Learn why they won and how you can take the trophy this year