About the Award

SMEs typically have distinct goals and KPIs compared to larger enterprise brands, and this category is designed to evaluate them exclusively against their peers.

Judges will be looking for well-executed, competent, and holistic management of a brand’s affiliate program, whether handled by an agency, in-house team, or affiliate network.

For this category, an SME is defined as a company with fewer than 250 employees and an annual turnover of under £40 million.