By seamlessly integrating AI-powered tools, impact.com transformed the way travellers research and book holidays, combining Natural Language Processing and dynamic algorithms to deliver personalised, conversational experiences. This meant significant user engagement and established leadership in AI-driven travel solutions.
Best Use of AI
About the Award
Judges will seek to recognise innovative and strategic use of AI that enhances the planning, research, execution, or measurement of performance marketing efforts. They are particularly interested in how AI has been intelligently applied to drive improvements and deliver impactful results in these areas.
SPONSORED BY
Rakuten Advertising delivers performance-driven, brand-driven, and people-driven ad solutions that help the world’s top brands connect with unique, highly engaged audiences through Affiliate Intelligence and Influencer marketing strategies. Backed by industry-leading technology, AI innovation, and the largest, high-quality partner network, Rakuten Advertising taps into decades of data and experience to develop the strategies to drive engagement, sales, loyalty, and beyond. A leader in the industry since its beginnings, Rakuten Advertising is a division of Rakuten Group, Inc. (4755: TOKYO), one of the world’s leading internet service companies. The company is headquartered in San Mateo, California, with offices throughout EMEA, APAC, LATAM, and North America. Learn more at RakutenAdvertising.com.
2025 Gold Winner
Scroll, Ask, Explore: How AI is Transforming Travel with Skyscanner, AskLayla & impact.com
By: impact.comClient/Partner: Skyscanner, AskLayla2025 Silver Winner
The New AI Fuel for Halfords’ SEO Engine
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By: OMD UKClient/Partner: PepsiCo, Doritos2025 Finalists
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By: OMD UKClient/Partner: PepsiCo, DoritosScroll, Ask, Explore: How AI is Transforming Travel with Skyscanner, AskLayla & impact.com
By: impact.comClient/Partner: Skyscanner, AskLaylaThe New AI Fuel for Halfords’ SEO Engine
By: MG OMDClient/Partner: Halfords