Best Use of AI

About the Award

Judges will seek to recognise innovative and strategic use of AI that enhances the planning, research, execution, or measurement of performance marketing efforts. They are particularly interested in how AI has been intelligently applied to drive improvements and deliver impactful results in these areas.

SPONSORED BY

2025 Gold Winner

Scroll, Ask, Explore: How AI is Transforming Travel with Skyscanner, AskLayla & impact.com

Scroll, Ask, Explore: How AI is Transforming Travel with Skyscanner, AskLayla & impact.com

By: impact.comClient/Partner: Skyscanner, AskLayla

By seamlessly integrating AI-powered tools, impact.com transformed the way travellers research and book holidays, combining Natural Language Processing and dynamic algorithms to deliver personalised, conversational experiences. This meant significant user engagement and established leadership in AI-driven travel solutions.

2025 Silver Winner

The New AI Fuel for Halfords’ SEO Engine

By: MG OMDClient/Partner: Halfords

2025 Bronze Winner

Doritos Extra Flamin’ Hot A Fiery Revolution: How AI and YouTube elevated Extra Flamin’ Hot Doritos LaunchPepsiCo, Doritos

By: OMD UKClient/Partner: PepsiCo, Doritos

2025 Finalists

  • Doritos Extra Flamin’ Hot A Fiery Revolution: How AI and YouTube elevated Extra Flamin’ Hot Doritos LaunchPepsiCo, Doritos

    By: OMD UKClient/Partner: PepsiCo, Doritos
  • Scroll, Ask, Explore: How AI is Transforming Travel with Skyscanner, AskLayla & impact.com

    By: impact.comClient/Partner: Skyscanner, AskLayla
  • The New AI Fuel for Halfords’ SEO Engine

    By: MG OMDClient/Partner: Halfords
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