About the Award

The “Gamechanger of the Year” award seeks to recognise an individual, team, company, or innovation that has significantly disrupted and transformed the performance marketing landscape during the eligibility period. Judges will be looking for entries that demonstrate a profound and measurable impact on the industry, either through pioneering new approaches, launching breakthrough technologies, or redefining best practices. The ideal candidate or initiative should exhibit a bold vision and the ability to challenge the status quo, driving tangible improvements in efficiency, effectiveness, or creativity within performance marketing. Judges will consider the scale and scope of the change brought about, the challenges overcome to achieve this transformation, and the long-term implications for the industry. Entries should provide clear evidence of success, including relevant metrics, case studies, and testimonials, to illustrate the game-changing nature of the contribution. Additionally, the entry should highlight how this innovation or individual has set new benchmarks, inspired others, and created a lasting legacy in the performance marketing arena.