The Challenge

How do you evolve beyond traditional affiliate publishing while delivering measurable results for advertisers, tangible benefits for consumers and meaningful value for communities, all at scale?

The Strategy

easyfundraising aligned advertiser objectives with community motivations to amplify campaigns beyond owned media. It also underwent a major organisational shift to cross-functional, self-sufficient delivery teams to enable faster execution and more ambitious ideas.

Execution and Innovation

Immersive gamified campaigns, dynamic donation boosts for precision targeting, and the evolution of cause admins into a mini-influencer network deepened collaboration between brands, national partners and causes.

Results

£400m in GMV delivered for brands while generating 7.3m in charitable donations for UK causes.

Judges’ Verdict

“easyfundraising has set a new benchmark for purpose-led retail media, fundamentally evolving what affiliate publishing can achieve in a modern economy.”

“Proving that aligning brand objectives with social good is a powerful, scalable and highly incremental commercial strategy.”