About the Award

Judges are looking for a standout affiliate or partner program launch or migration that showcases excellence in research, planning, and execution.

The winning entry should demonstrate successful partner adoption, optimisation, and growth. Success can be illustrated through various metrics, such as increased revenue, profitability, improved efficiencies, market expansion, enhanced alignment with brand objectives, synergy, and the diversity of partnership types.

This category is open to advertisers managing in-house or via agencies, affiliate networks, or SaaS partnership platforms.