OFFICIAL VERIFICATION
2025 Gold Winner
Best Use of Influencer Marketing
Streams of (Un)consciousness
Entrants: PHD Media Ltd
Partners: The British Heart Foundation

For a bold, culture-savvy approach that turned gaming into a life-saving lesson, this team captivated Gen Z, reached over 700,000 potential lifesavers, and helped save a child’s life. A powerful example of purpose-driven influence.