OFFICIAL VERIFICATION

2025 Gold Winner

Best Use of Programmatic

It’s Showtime…BetMGM x Tomorrow Showcase Programmatic Excellence

Entrants: Tomorrow
Partners: BetMGM

Tomorrow’s innovative use of programmatic channels drove exceptional results for BetMGM’s UK launch. By combining YouTube, high-impact skins, and programmatic video with precise data-driven insights, the campaign exceeded acquisition targets, driving significant brand search growth and market establishment.

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