OFFICIAL VERIFICATION
2025 Gold Winner
Best Use of Programmatic
It’s Showtime…BetMGM x Tomorrow Showcase Programmatic Excellence
Entrants: Tomorrow
Partners: BetMGM

Tomorrow’s innovative use of programmatic channels drove exceptional results for BetMGM’s UK launch. By combining YouTube, high-impact skins, and programmatic video with precise data-driven insights, the campaign exceeded acquisition targets, driving significant brand search growth and market establishment.