Adam Wilmshurst is Co-Founder of Transact Media Group, a performance-marketing ecosystem built in partnership with Mastercard that delivers programmatic, CSS and content activity on a pure CPA basis. Adam works closely with brands, agencies and publishers to scale customer acquisition using verified transactional data, enabling full-funnel activity while remaining entirely outcome-led. With over five years’ experience across affiliate marketing, retail media and programmatic, Adam has helped launch and scale CPA-only models for hundreds of brands across travel, retail, finance and lifestyle. He is particularly focused on innovation within the affiliate channel, bridging traditional performance partnerships with data-driven media buying to create sustainable, incremental growth.