Chris is an award-winning performance marketer with 15+ years’ experience driving growth for e-commerce and lead-gen brands across paid search, paid social and lifecycle channels. He has managed £30m+ in media spend and previously helped build a 200+ person team through to an exit to a NASDAQ-listed company. Today he runs Performify, partnering with ambitious brands to improve growth performance through better measurement and decision-making – spanning attribution, analytics and automation, alongside paid media strategy.